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Absolute Entertainment

From Sega Retro

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Fast facts on Absolute Entertainment
Founded: 1986
Defunct: 1995
T-series code: T-86
Headquarters: Upper Saddle River, NJ, USA

Absolute Entertainment was a video game publisher based in Glen Rock, New Jersey and later in Upper Saddle River, New Jersey. Through its development house Imagineering, Absolute Entertainment produced titles for the Amiga, Atari 2600, Atari 7800, Sega Game Gear, Sega Mega Drive, Sega CD, Game Boy, Nintendo Entertainment System, and Super Nintendo Entertainment System video game consoles, as well as for the PC. It also released games for the Sega Master System in Europe.

The company was formed in 1986 by former Activision employees Dan and Garry Kitchen, Alex Demeo, John Van Ryzin and David Crane. While the company was based in New Jersey, David Crane worked out of his home on the West Coast. The company's name was chosen because it was alphabetically above Activision, implying that Absolute Entertainment was superior to Activision (it was the same strategy that Activision chose when the programmers left Atari). The company saw a number of badly received titles towards 1995, and after a series of failures in video game sales, the founding fathers finally pulled the plug on Absolute Entertainment later that year.

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