| Amusement Vision
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was a research and development division within Sega
It was created in 2000 to act as a replacement for Sega AM11. As the newly formed WOW Entertainment and Hitmaker were given a more home-centric purpose, Amusement Vision continued catering for the arcade market during the first half of the 2000s. Sega AM2's Toshihiro Nagoshi managed the studio, with his brainchild Daytona USA seeing an Amusement Vision-led upgrade in the form of Daytona USA 2001.
Amusement Vision's big success was the Monkey Ball franchise, one of the more notable post-Dreamcast successes. They were also responsible for the critically acclaimed F-Zero GX.
Following a corporate restructure, Amusement Vision would become New Entertainment R&D Dept. in 2005.