From Sega Retro
Cowboy is a 1974 electro-mechanical game manufactured by Sega. The player is positioned behind a cowboy who is seated on a horse chasing a runaway steer and controls a twirling lasso for roping the steer. The objective of the game is for the player to release the lasso at the proper in its arc to rope the steer by its horns. When done successfully, the steer is thrown to the ground, kicking up dust. One point is scored when the steer is downed.
The game features two sounds: the hoofs of the horse in motion and the steer falling.