Entertainment Software Rating Board
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The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that puts ratings into force, advertising guidelines, and online privacy principles for computer and video games and other entertainment software in North America.
The ESRB was established in 1994 by the Entertainment Software Association (formerly Interactive Digital Software Association). In early 2003, it had rated over 8,000 titles that had been submitted by 350 publishers.
One of the reasons the ESRB was founded was due to violent content found in video games such as Mortal Kombat and Doom, as well as other controversial video games portraying overly violent or intense sexual situations at the time.
Overview Of ESRB
The ESRB applies ratings to games based on their content, similar to the motion picture rating systems used in many countries. Their aim is to aid consumers in determining a game's content and suitability. A game's rating is displayed on its box, the media, in advertisements and on game web site(s).
The rating system is voluntary.
The symbols the ESRB uses are stylized depictions of alphabetical letters meant to convey at a glance a game's suitability. ESRB uses 7 different ratings. They are:
The following rating has been updated and is no longer used, but it may appear on games published previously.
The content descriptors are not exhaustive descriptions of all content within a game: they are applied within the context of the rating a game is assigned. For example, a Teen game with one use of strong language and numerous uses of mild language would receive a "Mild Language" descriptor. They are also not always printed as shown below. They may have additional words added to further clarify the highlighted content such as "Mild Blood" and "Mild Suggestive Themes".
Online Rating Notice
Online games that include user-generated content (e.g., chat, maps, skins) carry the notice Online Interactions Not Rated by the ESRB (formerly Game experience may change during online play) to warn consumers that content created by players of the game has not been rated by the ESRB. This is used to describe the fact that players online may speak in an inappropriate manner, or use profanity (which cannot be effectively rated by ESRB), as well as to warn about possible mods which may not be given a rating by the ESRB.
The following content descriptors have been updated and are no longer used, but they may appear on games published prior to their discontinuation. Reissued games that were originally rated when the now-discontinued descriptors were used by the ESRB may still contain such descriptors on their packaging.
To obtain a rating for a game, a publisher sends the ESRB videotaped footage of the most graphic and extreme content found in the game. The publisher also fills out a questionnaire describing the game's content and pays a fee based on the game's development cost:
On its website, the ESRB states that three trained raters, working independently, watch the footage and recommend a rating. If all raters agree on the rating, content descriptors are added and the ESRB notifies the publisher of its decision. If there is no consensus, additional raters review the footage and materials, or the majority opinion rules. After the rating is agreed upon, the ESRB in-house personnel review the footage and all materials to ensure that all information is accurate and a certificate is sent to the publisher. However, that decision is not final. If the publisher wishes, they may edit the game and resubmit the footage and questionnaire in order to achieve a lower rating, or appeal the information. If this is the case, the process begins anew. The publisher may also appeal the game's rating if they wish. The appeals committee is composed of entertainment software industry representatives.
When the game is ready for release, the publisher sends copies of the final version of the game to the ESRB. The game packaging is reviewed, and the ESRB says that its in-house personnel randomly play games to ensure that all the information provided during the rating process was complete and accurate. Penalties may apply to the publisher if it is eventually found, either through the in-house personnel's playing or consumer comments that the game's content is more extreme than the publisher stated in its application.
The identities of the ESRB raters are kept confidential and selected randomly from a pool of full-time ESRB employees who live in the New York City area. According to an ESRB introductory brochure from 1994: "The raters represent a wide range of backgrounds, races, and ages and have no ties to the interactive entertainment industry. Raters include retired school principals, parents, professionals, and other individuals from all walks of life." In essence allowing people who aren't regular video game players, to review games as if they were the customer and receiving their first glance at the game. They are then required to take testing before becoming ESRB raters.
Background and history
As videogaming progressed into the 16-bit era, graphics and sound capabilities were dramatically increased. Blood and gore was much clearer and vibrant than 8-bit games. For example blood in an 8-bit game may look blocky and pixelated while in 16-bit it can be a fluid graphic that can easily be identified. After the release of games such as Mortal Kombat, Doom, Night Trap and Lethal Enforcers, there was much controversy over video game content. Congressional hearings on video game violence and the corruption of society, headed by Joe Lieberman and Herb Kohl were held in late 1992 to 1993. The result of the hearings was that the entertainment software industry was given one year to form a workable rating system or the federal government would intervene and create its own system. Around this time, the Videogame Rating Council (VRC) was formed by Sega of America to rate mostly its own games. In 1993, the Interactive Digital Software Association (IDSA) was formed. Also in 1993, the 3DO Company formed their own rating system for games released on the 3DO Interactive Multiplayer called the 3DO Rating System. In 1994, the Recreational Software Advisory Council (RSAC) was formed by the Software Publishers Association. However, because of some criticisms of the both the VRC and the 3DO Rating System were phased out in 1994 and RSAC in 1999. On July 29, 1994 the proposal from the IDSA for a rating system, the Entertainment Software Rating Board (ESRB) was presented in Congress and approved. In September 1994, the ESRB was established and became the official rater of video games in the United States. At this time, many companies who produced computer games such as LucasArts, Sierra On-Line and 3D Realms continued to follow the RSAC system as they were members of the SPA. Eventually, all companies, including 3DO, agreed to follow the ESRB ratings.
Initially, there were five different ratings: Early Childhood, Kids to Adults, Teen, Mature and Adults Only. Shortly thereafter, the Informational and Edutainment descriptors were added. In 1996, the rating icons were altered so that it would be more clear who rated the product (this can be seen in the image of the Mature icon above). On January 1, 1998, the Kids to Adults rating was replaced with Everyone. Also in 1998, the Entertainment Software Rating Board Interactive (ESRBi) was formed which rated websites and online games. In late 1999, in order to make the rating symbols more legible, the pixelated rating icons were replaced with black and white icons. Beginning in early 2001, and continuing for the next couple of years, several of the content descriptors were retired and replaced. Content descriptors with "Animated" or "Realistic" in them had those portions removed. Also, the "Skills" descriptors used for the Early Childhood rating were removed as well. A short time later, the Gaming descriptor was changed to Gambling, which itself was split into Real and Simulated Gambling in the following years.
In mid 2003, the ESRBi was closed down. On June 26, 2003, the content descriptors were made larger and more legible and newer, more thorough descriptors for violence (Cartoon, Fantasy, Intense) were added as well as a descriptor for Mature Humor. Also, the Mature and Adults Only icons had a 17+ and 18+ added to their title band in order to clearly signify the age appropriateness. On March 2, 2005, after conferring with academicians and child development experts; the Everyone 10+ rating was introduced. Originally, raters were hired on a part-time basis; as of April 2007, the ESRB employs raters full-time.