|Fast facts on Ecoplay|
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Ecoplay (formerly named Ecofilmes) was founded in Portugal in 1985 starting its activities in film distribution. In 1991, the company entered the videogame market through the exclusive representation of Sega (hardware and software) and quickly extended its activities to the distribution of multi-platform software.
With the representations of Electronic Arts and Microsoft, Ecoplay reached high volumes of business that influenced the decision of these multinationals in establishing themselves directly in Portugal. Currently, Ecoplay prominently leads the Portuguese market for videogames and represents some of the world's most important publishers and peripheral brands: Activision Blizzard, Capcom, Konami, Milestone, Sega, Square Enix and Tecmo Koei.
Ecoplay belongs to a group of Portuguese companies led by International Entertainment Group SGPS S.A..Ecoplay sister companies are PRIS Audiovisuais (formerly Prisvideo) in the market for distribution of films and other audiovisual products and Goody in the media market,while Ecoplay manages videogame distribution.