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History of Sega in Belgium and The Netherlands

From Sega Retro


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Atoll were Sega's distributor for the Benelux (Belgium, Netherlands, Luxembourg) region for six years from 1987 until August 1993, when they were bought out by Sega Europe. During this time they released a magazine called Sega Masters Club News, available in both French and Dutch. As early Sega Master System games included French, but not Dutch in the instructions Atoll included separate Dutch language instruction inserts for many games. Later European releases would include Dutch as standard. There was also a bilingual Sega Hotline available.

In 1996 Sega Europe, having not turned a profit since 1993 decided to close down it's operations in the Benelux, along with Austria and Denmark. AtollSoft took over distribution for the Benelux markets, distributing the Sega Saturn, and later the Sega Dreamcast.

In 2006 Sega returned to the Benelux region, with Sega Benelux opening up an office in Amsterdam.

Following restructuring in 2012 Sega Europe once again closed down it's Benelux operations, handing over distribution to Level03 Distribution.

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