History of Sega in Finland

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History of Sega in Finland
Official Sega distributor(s): Digital Systems (198x-198x), Sanura Suomi (1987-1990), PCI-Data (1990-1991), Brio (1991-1996), ION Finland (1996-1999), Brio (1999-2002), Pan Vision (2003-2014), Koch Media (2014-present)

In the 70s Finland was one of the countries where Sega imported its game machines.

Digital Systems released the SC-3000 in Finland.

According to computer magazines, Sega Master System appeared in Finland in 1987 thanks to Sanura Suomi. An advertising campaign was launched with the slogan Kiitos-Segoita Minut . They also translated some of the game manual into Finnish.

In 1990, PCI-Data was appointed a new distributor in Finland and released Mega Drive. Sega Clubi was established with the slogan Hang on with Sega. Unfortunately, PCI-Data went bankrupt.

In 1991, Brio became a new distributor through its division PlayMix and released Master System II and Game Gear. An advertising campaign was launched with the slogan Heittäydy Segaan and a new magazine for Sega Club members called Sega Klubilehti appeared. In 1993 it was reported that Sega has a 70% share in the 16 bit market in Finland. Like Sanura, they began to translate game manuals into Finnish.

Sega Saturn was supposed to be released in Autumn 1995 by Brio. From March 1996, ION Finland (previously selling Atari Jaguar) become an official importer of Sega consoles. They created an internet club magazine called Sega Web Club. In January 1996, TCI's technology group got the rights to distribute Sega Channel in the Scandinavian countries and in 1997, ION announced that Sega Channel is available along with 30 games.In May 1997 NetLink was released in English and in July-August 1997 in Finnish with price of 3000 mk. The SegaCity Finland server was announced for fall 1997. The service was available in Finland as the first and only in Europe. Internet was adapted to finnish market by PlanetWeb and first five games were announced for Spring 1998. In this year, NetLink price dropped to 995 mk.

In the early 2000s, Sega arcade machines were distributed by Pelika.

The last console distributed by Brio was Sega Dreamcast. Unfortunately, it was poorly promoted (most of the time ads was only on the radio). Dreamcast Internet was available by BT from December 2000.

In 2003 in the Scandinavian countries the company Pan Vision became the distributor of Sega. In 2014, the company Koch Media became the sale of games as in most countries of Western Europe.