History of Sega in Italy
From Sega Retro
Melchioni distributed the SC-3000 in Italy from around 1983 to 1985. In November 1986 NBC Italia released the Sega Master System and distributed it until 1988 when Giochi Preziosi took over. Giochi Preziosi would remain Sega's Italian distributor for all Sega hardware up to and including the Dreamcast.