New Entertainment R&D Dept.

Fast facts on New Entertainment R&D Dept.

Founded: 2005-04-01

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New Entertainment R&D Dept. was a development division within Sega formed after a restructuring of Sega (and Sammy) in 2005. The division was effectively a continuation of Amusement Vision, with the Amusement Vision moniker dropped.

As the name suggests, New Entertainment was responsible for developing brand new products for Sega, specifically those aimed at the consumer (home) market. By far its biggest success in this regard was the release of Yakuza, which went on to spawn a line of sequels.

Softography

Xbox

Spikeout: Battle Street (2005)
Super Monkey Ball Deluxe (2005)

PlayStation 2

Super Monkey Ball Deluxe (2005)
Yakuza (2005)
Yakuza 2 (2006)

Sega Development Studios
Japan R&D; 1982-1983
Sega Research and Development
Japan R&D; 1984-1988
something
Japan R&D; 1988 - 1990
Sega R&DD1 \| Sega R&DD2 \| Sega R&DD3 \| Sega R&DD4 \| Sega R&DD5 \| R&DD6 \| Sega R&DD7 \| Sega R&DD8 Specific teams in the above: Team Shinobi \| Debutta Boys? (Galaxy Force II [1])
Japan AM; 1990 - 2000-ish
"Arcade" R&D	"Consumer" R&D
Sega AM1 \| Sega AM2 \| Sega AM3 \| Sega AM4 \| Sega AM5 AM Annex (1996-1998) \| Sega AM8 (1998-2000) an unknown division referring to themselves as "R&D Staff" developed Twin Squash	\| Sega AM9 \| Sega AM10? \| Sega AM11 Sega AM6 (Team Andromeda \| Team Aquila \| G9 Team) CS R&D #2 (1996-1999) \| Sega AM7 (1999-2000) Sonic Team \| CS Team CS Hardware R&D Dept.
Japan AM; 2000-ish - 2004-ish
WOW Entertainment \| Sega AM2 \| Hitmaker \| Amusement Vision \| Sega Rosso \| Smilebit \| Overworks \| Sonic Team \| United Game Artists \| Sega Mechatronics
Japan; 2004 onwards(?)
Sega WOW \| Sega AM2 \| Sonic Team \| Sega Sports Design \| Ryu ga Gotoku Studio \| AM Ishoku Team First CS R&D \| Second CS R&D \| Third CS R&D
Japan non-AM, demerged, and defunct
Puyo Puyo Sega \| Sega Networks \| ??? Demerged: Sonic! Software Planning \| Nextech \| SIMS \| ??? Defunct: Esco Boueki \| Megasoft \| ??? Miscellaneous: Sega Toys? considered a separate company from the main Sega \| CRI? did they develop anything between them being bought by Sega and being merged into AM2?
North America
Three Rings Design \| ??? Defunct: Gremlin Industries/Sega Electronics \| Sega Technical Institute \| Sega Midwest Studio \| Sega Interactive \| SegaSoft \| Sonic Team USA/Sega Studios USA \| ???
Europe
The Creative Assembly \| Sports Interactive \| Hardlight \| Relic Entertainment Defunct: No Cliché \| Sega Racing Studio
Asia
Sega of China
Unknown Location
Sega Away Team