Press release: 1995-08-25: TIME WARNER INTERACTIVE'S HIT ARCADE TITLE, 'PRIMAL RAGE(TM)' AVAILABLE FOR THE FIRST TIME ON HOME VIDEO-GAME AND COMPUTER SYSTEMS

From Sega Retro

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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English third-party
Original source: The Free Library


Versions Ship For Sega Genesis(TM), Super Nintendo Entertainment System(R), Game Gear(TM), Game Boy(TM) and PC CD-ROM Systems

MILPITAS, Calif., Aug. 25 /PRNewswire/ -- Pre-historic fury unleashed at retail outlets around the world today with the hotly anticipated launch of "Primal Rage(TM)." Building off the success of their hit arcade title, Time Warner Interactive, Consumer Games Division (TWi), created "Primal Rage" for eleven home gaming and computer platforms, five of which shipped today. The title is now available at retail outlets for the Sega Genesis(TM), Super Nintendo Entertainment System(R), Sega Game Gear(TM), Nintendo(R) Game Boy(TM) and PC CD-ROM systems.

"Primal Rage" is a head-to-head fighting game with an original look that features seven fantasy, pre-historic characters in a battle for supremacy. The originality of the characters and the sheer number and ingenuity of their moves, come together in an innovative and addictive fighting game.

Snout Gouges, Tail Whips, and Flying Butt Slams

How often do you get to use a "Hot Foot" or "Snap-Tail-Whip" on your opponent, let alone a "Bed-O-Nails," "Gut Fling" or "Cranium Crusher?" When playing against a "Primal Rage" veteran you'll get your chance but look out for revenge when a "Flying Butt Slam" or truly debilitating "Fart of Fury" comes your way!

Each of the seven fantasy dinosaurs has an individualized fighting style with more than 70 actions including: fighting moves, powerful "secret" moves, masterful combo hits, graphic finishing sequences, punches, death sequences, victory sequences, and ready poses. Playing "Primal Rage" provides an experience unlike any other fighting game on the market to date.

The Word is Out

Over one million units of "Primal Rage" consumer versions were ordered by retailers for the initial production run. Mark Beaumont, Senior Vice President Marketing and Product Development, said, "In this environment of platform transition, A+ level marketing muscle is necessary to secure shelf space and reach consumers. We were able to provide buyers with a high degree of comfort by showing the quality of our "Primal Rage" line and the level of support we're putting behind it."

TWi is supporting the launch of "Primal Rage" with an $8 million marketing campaign. Media buys include two flights of TV ads on national primetime, syndication, and cable channels; top 15 metro market radio promotions and contests; four-color half-page spread and full-page print ad campaigns breaking in all major video and personal computer publications; and consumer promotions such as in-pack discount coupons, player strategy guides, demo discs, and trading cards. Cross promotions with strategic partners will further increase consumer awareness with an exclusive product preview already underway on the Sega(R) Channel, a four month nationwide mall tour with Sendai Publishing, and a nationwide competition for the national "Primal Rage" Video-Game Tournament title to be held at Six Flags Over Texas on September 16.

November 14 is the date for the second wave of software on new gaming systems including the Sega Saturn(TM), Sega 32X(TM), 3DO(R), Sony(R) Playstation(TM), and Atari(R)Jaguar(TM), as well as the Macintosh(R) CD-ROM.

Time Warner Interactive, Inc., a wholly owned subsidiary of Time Warner Inc., develops and publishes interactive consumer entertainment products for video arcade games, video game consoles and computer platforms. All product names are trademarks or registered trademarks of their respective owners.

 -0- 8/25/95



/NOTE TO EDITORS: Photos to accompany this release are available by calling Tracy Egan at the number below./

/CONTACT: Tracy Egan, Public Relations Manager, of Time Warner Interactive, Consumer Games Division, 408-232-3213/

CO: Time Warner Interactive ST: California IN: CPR ENT SU: PDT

DS-LW -- SJ002 -- 7196 08/25/95 08:00 EDT
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