From Sega Retro
Rifleman is a 1967 electro-mechanical shooting game manufactured by Sega. After finishing ten shots for ten cents, it prints out a card that is extracted on the right side of the cabinet. This card is a print of where the shots landed in relation to the bullseye targets. The cards are in roll form.
The player gets either five or ten shots (depending on the machine's setting) to take aim and shoot at a moving paper target card roll seen by looking through the rifle scope. The paper card is pulled through the machine from left to right, while at the same time, an opening/closing door is cycling in front of the card, allowing the player to see the card for only a split second before the door closes, again. The door movement is similar to that of swinging bar doors, as pictured on the front of the cabinet. The card has photos of five bottles on it, with bulls-eyes on the bottles and is labeled with point values from five to ten per bottle. The object is to get five, ten point shots. When the trigger is pulled, the shot is recorded on the card with a pin prick to show where the shot hit. Then, the card is cut off within the machine and dispensed out the right side of the cabinet. The player has a record of their shots and can count up a total score. Each card is about 5" long and 2-3/8" wide, with the description of Expert, Marksman or Sharpshooter if the total points equal 50, 49 or 48 out of 50.