From Sega Retro

Fast facts on Smilebit
Founded: 2000-07
Defunct: 2004-07
Merged into: Sega
Headquarters: Japan

Smilebit (スマイルビット) was a research and development division within Sega. It is best seen as a logical continuation of Sega AM6 and was headded by Shun Arai.

AM6 had been an unusual group within Sega, being split into Team Aquila (Victory Goal) and Team Andromeda (Panzer Dragoon), as well as smaller task forces such as G9 Team. With Smilebit, all of these groups were finally brought together under one banner (save for staff who moved to United Game Artists), and Smilebit became the de facto studio for sports games (although it also diversified into other genres).





PlayStation 2

Game Boy Advance


Sega Development Studios
Japan Production and Engineering Department 1965-1984
Japan R&D; 1984-1990
Team Shinobi, Sega AM2
Japan, 1990 - 1998
Amusement Machine R&D Consumer R&D
Sega AM1 | Sega AM2 | Sega AM3 | Sega AM4 | Sega AM5 (Emotion Engine R&D) | AM Annex formed in 1996 Sega CS1 (Team Andromeda | Team Aquila | Team Ara) | Sega CS2 | Sega CS3 (Sonic Team) | Mega CD Software R&D formed 1991 | RPG Project Office formed 1993 | 32X Software R&D formed in 1994 | PC Software R&D formed in 1995
Japan; 1998-2004
R&D1 (WOW Entertainment) | R&D2 (Sega AM2) | R&D3 (Hitmaker) | R&D4 (Sega Mechatronics) | R&D5 (Mushiking Team) formed 2001 | R&D6 (Smilebit) | R&D7 (Overworks) | R&D8 (Sonic Team) | R&D9 (United Game Artists) | R&D10 (Wave Master) | R&D11 (Amusement Vision) | R&D12 (Sega Rosso)
Japan, 2004 - 2008
Amusement Machine R&D Consumer R&D
Sega AM1 | Sega AM2 | Sega AM3 | Sega AM Product | Sega AM Plus | Family Entertainment R&D Sega GE1 (Sonic Team) | Sega GE2 | Sega GE3 | Sega NE | Sports Design R&D | Mobile R&D
Japan, 2008 - current
Amusement Machine R&D Consumer R&D
Sega AM1 | Sega AM2 | Sega AM Product | Mobile R&D formed 2010 (Sega Networks) | N. Pro. R&D formed 2013 Sega CS1 (Ryu ga Gotoku Studio | Sega CS2 (Sonic Team) | Sega CS3 (Online R&D formed 2010) | Mobile R&D formed 2010 (Sega Networks)
North America
Three Rings Design | Relic Entertainment | Demiurge Studios

Defunct: Gremlin Industries/Sega Electronics | Sega Technical Institute | Sega Midwest Studio | Sega Interactive | SegaSoft | Sonic Team USA/Sega Studios USA

The Creative Assembly | Sports Interactive | Hardlight

Defunct: No Cliché | Sega Racing Studio

Sega Studios China formed 2002