From Sega Retro

Fast facts on Smilebit
Founded: 2000-07
Defunct: 2004-07
Merged into: Sega
Headquarters: Japan

Smilebit (スマイルビット) was a research and development division within Sega. It is best seen as a logical continuation of Sega AM6 and was headded by Shun Arai.

AM6 had been an unusual group within Sega, being split into Team Aquila (Victory Goal) and Team Andromeda (Panzer Dragoon), as well as smaller task forces such as G9 Team. With Smilebit, all of these groups were finally brought together under one banner (save for staff who moved to United Game Artists), and Smilebit became the de facto studio for sports games (although it also diversified into other genres).





PlayStation 2

Game Boy Advance


Sega Development Studios
Japan R&D; 1982-1983
Sega Research and Development
Japan R&D; 1984-1988
Japan R&D; 1988 - 1990
Sega R&DD1 | Sega R&DD2 | Sega R&DD3 | Sega R&DD4 | Sega R&DD5 | R&DD6 | Sega R&DD7 | Sega R&DD8

Specific teams in the above: Team Shinobi | Debutta Boys? (Galaxy Force II [1])

Japan AM; 1990 - 2000-ish
"Arcade" R&D "Consumer" R&D
Sega AM1 | Sega AM2 | Sega AM3 | Sega AM4 | Sega AM5

AM Annex (1996-1998) | Sega AM8 (1998-2000)
an unknown division referring to themselves as "R&D Staff" developed Twin Squash

| Sega AM9 | Sega AM10? | Sega AM11

Sega AM6 (Team Andromeda | Team Aquila | G9 Team)
CS R&D #2 (1996-1999) | Sega AM7 (1999-2000)
Sonic Team | CS Team

CS Hardware R&D Dept.

Japan AM; 2000-ish - 2004-ish
WOW Entertainment | Sega AM2 | Hitmaker | Amusement Vision | Sega Rosso | Smilebit | Overworks | Sonic Team | United Game Artists | Sega Mechatronics
Japan; 2004 onwards(?)
Sega WOW | Sega AM2 | Sonic Team | Sega Sports Design | Ryu ga Gotoku Studio | AM Ishoku Team

First CS R&D | Second CS R&D | Third CS R&D

Japan non-AM, demerged, and defunct
Puyo Puyo Sega | Sega Networks | ???

Demerged: Sonic! Software Planning | Nextech | SIMS | ???
Defunct: Esco Boueki | Megasoft | ???
Miscellaneous: Sega Toys? considered a separate company from the main Sega | CRI? did they develop anything between them being bought by Sega and being merged into AM2?

North America
Three Rings Design | ???

Defunct: Gremlin Industries/Sega Electronics | Sega Technical Institute | Sega Midwest Studio | Sega Interactive | SegaSoft | Sonic Team USA/Sega Studios USA | ???

The Creative Assembly | Sports Interactive | Hardlight | Relic Entertainment

Defunct: No Cliché | Sega Racing Studio

Sega of China
Unknown Location
Sega Away Team