Press release: 2009-10-28: Gameloft Expands its Agreement With SEGA to South East Asia

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

TOKYO, October 28 /PRNewswire/ --

- Already Available in Europe, Australia and New Zealand, Sonic Unleashed Will Soon Become Available in South East Asian Markets, Including India and Sri Lanka.

Gameloft(R), a leading publisher and developer of video games on mobile phones and consoles, today announced to expand its licensing agreement with SEGA(R) Europe Ltd. to a new agreement with Sega Japan. Thanks to this new agreement, Sega's Sonic Unleashed, the mobile game, which has been developed, published and distributed by Gameloft in Europe, Australia and New Zealand, will also become available in the Philippines, Thailand, Malaysia (early January 2010), Indonesia, Singapore, Brunei, Cambodia, Lao, Vietnam, India and Sri Lanka.

"We are thrilled to expand its distribution of Sonic Unleashed mobile game to South East Asian markets, including India and Sri Lanka" says Sebastien Thevenet, General Manager Gameloft SEA Pacific. "This is our very first collaboration with SEGA(R) Corporation in the region. There is no doubt that Sonic Unleashed mobile game dual gameplay, coupled with this iconic character, will please millions of Asian customers for hours of fun."

"We are so happy to be able to provide the newest Sonic the Hedgehog title for the mobile handset platform to some of our best fans in the world, who are in the South East Asian markets." says Minoru Kabuta, Head of Mobile Group SEGA Corporation. "I hope that this quality game will spread widely and be played by thousands and thousands of both SEGA and Gameloft fans in this region."

The mobile game is a high speed 2D side-scrolling adventure that stays true to what's made Sonic such a popular and critical success over the years, both through environment and gameplay. Featuring dual gameplay, players will be able to engage as the regular Sonic the Hedgehog or Werehog, a werewolf who comes out at night, moves slower, but possesses incredible strength. The mobile game pits once again Sonic against Dr. Eggman, taking him across several continents to collect the chaos emeralds to save the world. Exclusive to the mobile game, Sonic Unleashed for mobile features a new personality with exciting new skills.

Sonic Unleashed(TM) for mobile has been released in June 2009 in Europe, Middle East, Australia and New Zealand, and will be available in South East Asia before the end of the year.

About Gameloft

Gameloft is a leading international publisher and developer of downloadable video games. For 10 years, Gameloft has been established as one of the top innovators in its field. The company creates games for mobile phones, smartphones, iPhone and iPod touch. The total number of game-enabled devices is anticipated to exceed four billion units by 2012. Gameloft games are also available to players on WiiWare, DSiWare, Microsoft Xbox LIVE Arcade and PlayStation(R)Network.

Partnership agreements with leading licenses such as UNO(TM), Ferrari, Shrek, CSI, Spider-Man and Brothers in Arms allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Real Football, Asphalt and Brain Challenge.

Gameloft is present on all the continents with its own production studios, employing over 3,500 developers, and distributes its games in over 100 countries. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

About SEGA(R) Corporation:

SEGA(R) Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA Corporation's Web site is located at http://sega.jp.

About SEGA(R) Europe Ltd.:

SEGA(R) Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA(R) Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at http://www.sega-europe.com.

For more information please contact: Manon Manno, [email protected], +85221267227
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