Sega Amusements Europe
From Sega Retro
Sega Amusements Europe are a division within Sega that focus primarily on arcade machines which they distribute around Europe (though they also cover Africa and Russia). The other half of Sega Amusements, Sega Amusements America, focuses on North and South America.
Sega Amusements Europe are responsible for the Sega Europa-R hardware that powers Sega Rally 3, and a number of other arcade cabinets, UFO catchers and slot machines. They are also responsible for distrubuting products made by smaller companies - Pan Amusements, Game Concepts, ICE, Andamiro, Fantasy Entertainment, Fusence, Quasimoto and String International.
Working along with Sega Amusements Europe are Sega Total Solutions (responsible for the maintenance, technical assistance and spare parts for arcade machines) and Sega Prize Europe (responsible for stocking Sega UFO Catcher machines).