From Sega Retro
Revision as of 12:10, 3 May 2010 by Scarred Sun
The Sega Scream was an advertising campaign done by SEGA up until 1996. It discovered its loud brand weapon while shooting a TV commercial in the early '90s. A worker on the set suggested, "Hey, why don't you guys have someone scream Sega at the end?" From there, Tom Kalinske approved its implementation in ads and the rest is history.
In 2000, then-CEO Peter Moore decided to bring back the Sega scream and three different ads incorporating it were debuted during the MTV Music Video Awards.