Press release: 1993-07-12: MARTIN MARIETTA TO APPLY MILITARY SIMULATION TECHNOLOGY TO SEGA VIDEO ARCADE GAMES

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

DAYTONA BEACH, Fla., July 12 /PRNewswire/ -- Martin Marietta Corporation (NYSE: ML) and Sega Enterprises, Ltd., have reached an agreement for the use of Martin Marietta's simulation technology in the development of a Sega multi-player electronic game.

The contract follows a joint-development, technology-transfer program originally launched in 1992 between Sega, based in Tokyo, and GE Aerospace in Daytona Beach. Martin Marietta combined its businesses with those of GE Aerospace in April.

The new contract provides for specific application of Martin Marietta's real-time phototexture simulation technology to Sega's electronic games and potentially other entertainment products. The technology provides the ability to produce continuous, life-like imagery drawn from real-world photographic sources.

Earlier this year, Sega introduced a low-cost computer graphics circuit board that combined its expertise in circuit board design with Martin Marietta's computer graphic image processing technology.

In a parallel development, Sega also will adopt a Martin Marietta visual database generation system as an integral part of its gameware development. The system was designed to rapidly model large areas of actual terrain and create realistic three-dimensional moving models.

In a joint statement, the two companies said: "This latest agreement will accelerate the conversion of advanced image-generation technology to mass market applications. Our initial efforts already have set new standards for image quality. We will soon be able to deliver products as visually compelling as the movies and orders of magnitude more stimulating than previous game experiences."

Martin Marietta is a leading supplier of simulation and training systems, Sega is a world leader in high-technology entertainment products for commercial and consumer use.

-0- 7/12/93
/CONTACT: Chip Manor of Martin Marietta, 301-897-6258/
(ML)



CO: Martin Marietta; Sega Enterprises, Ltd. ST: Florida IN: CPR SU: CON

KD-IH -- DC032 -- 0486 07/12/93 14:08 EDT
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