Press release: 1996-07-15: Sega Entertainment and Compaq Bring The Ultimate in PC Arcade Entertainment to the Home

From Sega Retro

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English
Original source: The Free Library

NEW YORK--(BUSINESS WIRE)--July 15, 1996--Sega Entertainment Inc., a leading publisher of arcade-style software for the PC, and Compaq Computer Corporation (NYSE:CPQ) today announced a multilevel partnership that will bring stunning arcade- quality 3D game titles to Compaq home personal computers. This marks the first partnership between world leaders in the gaming, entertainment and home computing industries.

Through the use of the world's most advanced 3D graphics technology -- PowerVR -- Sega Entertainment will develop its top arcade hits to run on Compaq's Presario home PCs. The first title is expected to be available in early 1997.

Compaq's next generation Presario products, introduced today, feature the PowerVR Arcade 3D graphics super accelerator, which offers unmatched 3D realism for explosive gaming action.

"By joining forces with an entertainment giant like Sega we can take full advantage of PowerVR's advanced technology and deliver a real arcade experience in the home," said Mike Heil, senior vice president and Group General Manager, Consumer Products Group, Compaq. "This clearly reflects a common vision between Compaq and Sega that the PC will enhance the role of entertainment in the home."

"Today's announcement enables Sega Entertainment to take a giant step forward in delivering the ultimate gaming and entertainment experience to home PC consumers," said Shoichiro Irimajiri, representative director, Sega Enterprises and board member of Sega Entertainment. "We will be able to deliver the most powerful and exciting games of very high quality."

In addition, Compaq plans to offer the Sega entertainment experience across all Presario platforms by bundling Sega's most popular PC game titles. Compaq and Sega have also agreed to pursue after-market sales programs for current and future Presario owners.

PowerVR Arcade 3D Graphics

PowerVR 3D Arcade graphics is the highest performance 3D accelerator available for the next generation in interactive entertainment. Offering 6MB of total graphics memory and supporting 1 million large polygons per second, its performance is comparable to today's coin-operated arcade systems. PowerVR technology provides full texturing, shading, mip-mapping and revolutionary techniques that create the ultimate in realistic, real-time 3D rendering.

Sega Entertainment, Inc.

Sega Entertainment, Inc. is a joint venture between Sega of America, the arm of Tokyo, Japan-based Sega Enterprises, Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas, and SOFTBANK Holdings, Inc., one of the world's largest distributors of computer software, peripherals and systems, as well as Japan's largest publisher of computer-related magazines and books. Sega Entertainment is responsible for creating, marketing and distributing PC-based entertainment which utilizes Sega's arcade and console-based games and characters. The company is headquartered in Redwood City, California.

Compaq Computer Corporation

Compaq Computer Corporation, a Fortune 100 company and the world's largest supplier of personal computers, delivers useful innovation through products that network people with information. Compaq is strategically organized to meet the current and future needs of its customers, offering enterprise computing solutions, networking products, commercial PC products and consumer PCs. In 1995, the company reported worldwide sales of $14.9 billion. The company is an industry leader in environmentally friendly programs and business practices. Compaq products are sold and supported in more than 100 countries through a network of authorized Compaq marketing partners. Customer support and information about Compaq and its products can be found at or by calling 1-800-OK-COMPAQ. Product information and reseller locations can be obtained by calling 1-800-345-1518. -0-

Compaq, Registered U.S. Patent and Trademark Office. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.

VNR Coordinates

Date: Monday 07/15/96
Time: 02:30 p.m.
Satellite Name: Galaxy C4
Transponder: 11H ch11
Audio: 6.2 & 6.8
Downlink Freq: 3920 Mhz

CONTACT: Compaq Computer Corporation
Brian Temple, 713-514-0484
[email protected]


Mike Berman
[email protected]


Miller/Shandwick Technologies (for Compaq)
Matt Lloyd 617-536-0470
[email protected]


Sega Entertainment, Inc.
Dan Stevens

[email protected]
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