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Press release: 1997-01-27: Sega Readies "BUY 2 GET 1 FREE" Game Promotion For All Sega Saturn Owners

From Sega Retro

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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English
Original source: Sega.com (archived)


SEGA READIES "BUY 2 GET 1 FREE" GAME PROMOTION FOR ALL SEGA SATURN OWNERS 

-- First Sega Saturn Direct Mail Campaign to Support Promotion --

REDWOOD CITY, Calif., January 27, 1997 -- Sega™ of America today announced it will offer all Sega Saturn™ owners a "Buy 2 Get 1 Free" game promotion including many of the company's top selling titles. The promotion, running February 15-April 15, illustrates Sega's focus in 1997 on the Sega Saturn gaming experience and consumer value.

Gamers purchasing any two of 12 identified first- and third-party Sega Saturn games will receive one game free from a pre-set list of four leading titles.

"The Sega Saturn consumer will get the best value and best games in the business," said Ted Hoff, executive vice president, Sega of America. "Sega Saturn gained more ground from November to December in the next generation platform business than its competitors, with its market share jumping at least 13 percentage points in December. This promotion will help us carry the momentum we gained during the holiday season into spring by rewarding all Sega Saturn owners."

The group of 12 games identified in the promotion includes:

"Amok™"
"Bug Too!™"
"Dark Savior™"
"Daytona® USA CCE™"
"Fighting Vipers™"
"NFL '97™"
"Scorcher™"
"Sonic™ 3D Blast™"
"Soviet Strike™" (Electronic Arts)
"Tomb Raider™" (Eidos Interactive)
"Virtua Cop™ 2"
"World Series Baseball™ II"

Gamers purchasing any two of these will receive one of the following free:

"NiGHTS™"
"Sega Rally Championship™"
"Sega Worldwide Soccer™ '97"
"Virtual On™"

Under the promotion, gamers must mail to Sega their dated game receipts, the UPC codes from the packaging and a coupon/order form listing the free game they've chosen. A $2.95 charge is required for shipping and handling.

Sega is supporting the promotion with its first ever direct mail campaign targeting Sega Saturn owners who have returned their registration card. The coupon is included in the mailing. Through March 31, consumers who return their Sega Saturn registration cards are included in a drawing for a free "Virtua Fighter™ 3" arcade machine.

The mail-in coupon is also available on counter top displays at retail, in print advertising, on Sega's Web site (www.sega.com) and by calling Sega at 1-800-SEE-SATURN.

Sega of America is the arm of Tokyo, Japan-based Sega Enterprises Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Enterprises Ltd. is a nearly $3.6 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at (http://www.sega.com/). # # #

* A $2.95 charge is required for shipping and handling.