Press release: 1997-10-02: Capcom Flexes It's Marketing Muscle for the Release of Marvel Super Heroes; Plans Include National Television Advertising Campaign and Marvel Arcade Sweepstakes

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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English third-party
Original source: The Free Library


SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct. 2, 1997--Capcom Entertainment Inc. today announced their aggressive marketing plans behind the launch of Marvel Super Heroes, the home version of the phenomenally successful head-to-head fighting arcade game that stars ten classic Marvel characters, including Spiderman, Wolverine, the Incredible Hulk.

The big push behind the launch of Marvel Super Heroes will include a national television advertising campaign airing in 25 major markets across the country, as well as a Marvel Super Heroes 'Scratch & Win' Sweepstakes. Marvel Super Heroes is now available for the Sony PlayStation and Sega Saturn at a suggested retail price of $49.99.

The Marvel Super Heroes national television advertising campaign kicks off Oct. 13, 1997. The spot will air during TV's top-rated syndicated shows including, The Simpson's, Party of Five, The X-Files, Xena and Baywatch, reaching over 15 million homes.

Capcom created a hip, fast-paced and vibrant spot to represent the successful Marvel Super Heroes fighting game. A young, teenage girl is cast as the spokesperson for the classic head-to-head fighting game, supporting the growing trend of the heroine in video games. Capcom has always been known for their portrayal of strong, female characters in games, having created famous game goddesses, such as Chun Li and Cammy from the Street Fighter series and Jill Valentine from Resident Evil.

In addition to a strong TV presence, Capcom has developed a Marvel Super Heroes 'Scratch & Win' Sweepstakes where the grand prize winner takes home a Marvel Super Heroes arcade unit. Nearly one million 'scratch & win' sweepstakes cards will be distributed in Marvel comic books and in copies of the game. Lucky winners can instantly win one of several prizes, including a Sony PlayStation gaming system, a Marvel T-shirt, an inflatable Marvel character, or cash rebate off the purchase of Marvel Super Heroes.

Capcom Entertainment Inc., a wholly owned subsidiary of Capcom Co. Ltd. of Japan, is a leading force in the multi-billion dollar interactive entertainment industry. Capcom develops, markets and distributes both coin-operated games and home video games for the Sony PlayStation and Sega Saturn. Capcom's United States headquarters are based in Sunnyvale, Calif. -0-

Note to Editors: Capcom is a registered trademark of Capcom Co. Ltd. All Marvel Characters: (TM) and (c) 1997 Marvel Characters Inc. All rights reserved.

CONTACT: Capcom Entertainment

Melinda Mongelluzzo/Sean Mylett, 408/774-0500
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