Press release: 1997-11-18: Dive Into 350 Gallons Of Mashed Potatoes? Are You Crazy?

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: Sega.com (archived)

DIVE INTO 350 GALLONS OF MASHED POTATOES? ARE YOU CRAZY?

These people were! Check out the pictures of people taking the dive!

THE SEGA SUPER SONIC SPUD DIVE AT PIER 39

REDWOOD CITY, Calif. -- (November 18, 1997) --
In honor of Thanksgiving and the launch of Sega's new game, "Sonic RTM," Sega® of America is sponsoring the outrageous "Sega Super Sonic Spud Dive." Sega wants to see how far people will go to win! Contestants can win thousands of dollars in cash and Sega prizes by plunging into our tank of more than 350 gallons of delicious and nutritious mashed potatoes!

When:
Monday, November 24
12 -- 2 pm (sign up starts at 11 am),
Diving starts promptly at noon

Where:
PIER 39
Entrance Plaza
Beach St. and Embarcadero
San Francisco

Why:
Industry analysts say this holiday season will be the biggest ever for the video game industry at more than $5.5 billion in sales. People will do just about anything to get their hands on video game products!

It is going to be messy! It is going to be wild!
It is going to be a great visual!

To win, contestants must dive into a tank of mashed potatoes and swim around looking for Sonic's gold ring hidden in the mounds of spuds. The person who finds it the fastest WINS! The Sega Super Sonic Spud Dive is an ideal holiday story heading into Thanksgiving. Be sure to bring your cameras and some gravy! YUM!

Sega of America is the arm of Tokyo-based Sega Enterprises, Ltd., responsible for the development, marketing and distribution of Sega video game systems and software in the Americas. Sega Enterprises Ltd. is a nearly $3.6 billion company recognized as the industry leader in interactive digital entertainment media and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at http://www.sega.com.