Press release: 1999-12-01: Acclaim Spreads the Luv with South Park: Chef's Luv Shack Video Game

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Acclaim Spreads the Luv with South Park: Chef's Luv Shack Video Game

The Ultimate Party Game Ships for Major Game Systems

GLEN COVE, N.Y., December 1, 1999 - Acclaim Entertainment (NASDAQ:AKLM), a leading worldwide interactive entertainment company, today announced that its hilarious new party game, South Park: Chef's Luv Shack, is now shipping for the PlayStation® game console, Sega Dreamcast(tm), and PC, with Nintendo 64 version to follow. Based on the hit Comedy Central program, South Park: Chef's Luv Shack follows on the heels of the original South Park game by Acclaim, which has sold over one million units worldwide.

"Hot on the heels of our million-selling original South Park video game comes the wildest party game yet for South Park and gaming fans," said Steve Lux, vice-president of marketing at Acclaim North America. "The unabated popularity of South Park positions Chef's Luv Shack as a key game for the holiday season."

South Park: Chef's Luv Shack is the perfect "party down" game, and includes hilarious trivia and South Park-influenced mini-games that require fast reflexes while tickling fan's funnybones. Up to four players can choose between Cartman, Kenny, Kyle, or Stan playing as game show contestants on a television program hosted by the love gourmet himself, Chef.

"It was a blast creating the mini-game rounds for Chef's Luv Shack," commented Jools Watsham, Creative Lead and Project Manager at Acclaim Studios Austin. "Couple them with the most outrageous game show questions ever, and we turn the gaming world on its head."

There are over twenty mini-games in South Park: Chef's Luv Shack that make for an outrageous multi-player party experience. One game, "Spank the Monkey with Mr. Mackey," involves interacting with Mr. Mackey's favorite simian friend in ways that fans of the show never thought possible. In "Beefcake," fans try to stuff Cartman with Weight Gain 4000, juggling multiple cans by bouncing them on his ever-expanding waistline.

South Park: Chef's Luv Shack includes all new sound bites recorded by the show's creators: Trey Parker and Matt Stone. Isaac Hayes completes the package as the voice of Chef, the game's host.

South Park: Chef's Luv Shack is backed by an extensive marketing campaign, including TV advertising and South Park episodes sponsored by Acclaim throughout December. An extensive print campaign, with ads targeted towards mature gamers, is running in popular publications such as Incite, EGM, Maxim, Spin, Rolling Stone and more.

COMEDY CENTRAL Background Information
COMEDY CENTRAL, the only all-comedy network is currently available in over 58 million homes nationwide. COMEDY CENTRAL, a registered trademark of Comedy Partners is a 50-50 joint venture of Time Warner Entertainment Company and Viacom. COMEDY CENTRAL's Internet address is www.comedycentral.com . For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL's press-only website at www.press.comedycentral.com . User name: Press; Password: Comedy.

Acclaim Entertainment Background Information
Acclaim Entertainment, Inc. is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment and Sega hardware systems, and PCs. Acclaim owns and operates six studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ under the symbol AKLM. For more information please visit our website at .