Press release: 2000-09-06: Sega of America and Bubblicious Team Up to Introduce New Flavor and Sonic Sweepstakes

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 6, 2000

Sega(R) of America, Inc. today announced a partnership with Bubblicious(R), America's number one bubble gum, to introduce the company's newest flavor, Savage Sour Apple. To help Bubblicious promote this new flavor, Sega is offering the exclusive opportunity for consumers to win one of many great prizes including: 100 Sega Dreamcast(TM) systems, 1,000 copies of the videogame "Sonic Shuffle(TM)," and 5,000 18-pack boxes of delicious, Bubblicious Savage Sour Apple gum!

The grand prize winner will receive a "Sonic Shuffle" party with Sonic the Hedgehog, a DJ and an extreme athlete. The winner and his or her friends will enjoy quality time with Sonic, pizza and soda, Dreamcast gameplay and of course free Savage Sour Apple gum for all! The grand prize winner will also receive his or her own Dreamcast system and a copy of "Sonic Shuffle." As an added bonus, the winner will get a personalized website highlighting their party on Sega.com for up to six months. Bubblicious is supporting the sweepstakes with counter units at convenience store retailers and in-school posters. The contest will run from August through December.

"This partnership allows Sega and Bubblicious to reach millions of new and existing customers and get them excited about the release of `Sonic Shuffle,' and new Savage Sour Apple" said Heather Kashner, Director, Consumer Promotions, Sega of America.

"We are enthusiastic to partner with Sega and excited to bring the equity from our two powerful brands together in this cross promotion," said Craig Bassett, Manager of Bubblicious Consumer Promotions. "Bubblicious will benefit from an association with a leading entertainment brand and Sega will reach new consumers through different retail outlets with a brand that is top of mind with youth across the country."

"Sonic Shuffle," for Sega Dreamcast, is the ultimate party videogame set in a whole new magical world where gamers can compete in exciting interactive 3D board games packed full of surprises. Sonic has drawn a huge following over the years and with Sega's strong affinity with the teenage demographic, Bubblicious will be able to target a large segment of Sega's core customers through this unique collaboration.

Sega and Bubblicious fans can access screen shots for "Sonic Shuffle" at www.accesspr.com (For updates regarding the contest or other Bubblicious flavors, go to www.bubblicious.sega.com)

About Sega Dreamcast

The 128-bit Internet ready Sega Dreamcast is available in the U.S. with a built-in 56K modem, allowing for full Internet functionality via SegaNet, the only high-speed online console gaming network and ISP service for Dreamcast and PC users. Dreamcast currently has over 100 titles available. The total Dreamcast game library count will be more than 200 by December 2000.

About Sega

Sega of America is the American arm of Tokyo, Japan-based Sega Enterprises, Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Enterprises, Ltd. is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, offering interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at www.sega.com.

About Bubblicious

Bubblicious, a Pfizer brand, is America's number one bubble gum brand and is sold in Food, Drug, Mass Merchant, and Convenience stores throughout the U.S. Bubblicious is available in the following flavors: Blue Blowout, Bubble Gum, Gonzo Grape, Lightning Lemonade, Paradise Punch, Radical Red, Savage Sour Apple, Strawberry Splash, Twisted Tornado, and Watermelon Wave.

Pfizer Inc. discovers, develops, manufactures and markets leading prescription medicines, for humans and animals, and many of the world's best known over-the-counter brands. This year, Pfizer expects global sales of more than $30 billion and has a research and development budget of $4.7 billion.
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