Press release: 2002-10-07: Genre-Defining SEGA Sports NBA 2K3 Launches on PlayStation 2, Xbox and Nintendo GameCube

From Sega Retro

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English
Original source: The Free Library


The Best NBA Simulation Returns With A New Franchise Mode, ESPN Telecast-Style Presentation, Unprecedented Player Control and Online GamePlay

SEGA(R) of America, Inc. announced today the simultaneous release of "SEGA Sports(TM) NBA 2K3" for the PlayStation(R) 2 computer entertainment system, the Xbox(TM) video game system from Microsoft(R) and the Nintendo GameCube(TM). Critically acclaimed for its authentic and entertaining simulation of the NBA game, "SEGA Sports NBA 2K3" takes the genre to unprecedented levels of realism with unmatched player and ball physics, an ESPN telecast-style presentation, ground-breaking animations, an in-depth franchise mode and full online gameplay on PlayStation 2 and Xbox. Developed by Visual Concepts Entertainment, a SEGA development studio, "SEGA Sports NBA 2K3" captures all of the nuances of the NBA game, from Allen Iverson's signature crossover to high-flying dunks from the league's top skywalkers.

"The `SEGA Sports NBA 2K' series has consistently delivered the type of hoops simulation experience that NBA fans crave and it has quickly become a cornerstone of the SEGA Sports brand," said Tom Nichols, vice president of sports marketing, SEGA of America, Inc.

"In the development of `SEGA Sports NBA 2K3,' we concentrated on perfecting both the gameplay and visual elements that are truly specific to the NBA," said Greg Thomas, president of Visual Concepts Entertainment, a SEGA development studio. "As a result, gamers are closer to the NBA hardwood in `SEGA Sports NBA 2K3' than any other NBA video game."

Building off the strong gameplay foundation of the "SEGA Sports NBA 2K" series, gameplay enhancements to "SEGA Sports NBA 2K3" include the ability to control pass type and direction, fake a pass, freely adjust lay-ups and dunks in mid-air and lunge out of bounds for loose balls. In the paint, an enhanced low-post game lets players fake, pivot, drop-step and even front the offensive player, while total control rebounding allows effective blocking out and board work. Enhanced ball and player physics produces more realistic caroms off the rim, while accurate impact collisions on hard fouls and blocks mimic the precise nature of the NBA.

The game's visual improvements are equally as striking. Specular Highlighting, a graphical technique designed to show players sweating during the game, is among the game's key visual enhancements. "SEGA Sports NBA 2K3" also features the incredibly detailed player faces and lifelike player expressions that more effectively convey the emotions of an NBA game. Players are instantly recognizable and react realistically to the action around them. From the players' tattoos to the mascots, each individual 3D model is designed to match the exact look of its real-world counterpart. Rounding out the package is a complete ESPN telecast presentation, which includes TV-style player introductions, dynamic replays and scoreboards and graphics overlays.

"SEGA Sports NBA 2K3" returns the series to the online arena with the introduction of full online play and downloadable content for both PlayStation 2 and Xbox. Gamers from around the country will be able to challenge one another over the Internet, check their win/loss records, download roster updates and maintain a list of favorite opponents. Additionally, the SEGA Sports Challenge, appearing in the SEGA Sports 2K3 games, allows fans to compare their offline stats against other players nationwide.

Joining the returning Exhibition, Tournament, Season and Practice Modes are reconstructed Franchise and Street Modes. The Franchise Mode allows users the option of signing free agents and coaches, scouting and drafting rookies, making trades and even drafting graduating seniors from "SEGA Sports(TM) NCAA(R) College Basketball 2K3." The Street Mode, which features legendary real-world street courts from around the country, now lets players customize their own street team by selecting any player from the current NBA rosters, one of the all-decade legends teams or from their roster of created players. Other exciting new features in the Street Mode include animated crowds and the addition of variable weather including rain and fog.

"SEGA Sports NBA 2K3" is endorsed by NBA All-Star Allen Iverson of the Philadelphia 76ers and is currently available for PlayStation 2, Xbox and Nintendo GameCube for a suggested retail price of $49.95. Screen shots and art assets of "SEGA Sports NBA 2K3" are available at

About SEGA

SEGA(R) of America is the American arm of Tokyo, Japan-based SEGA Corporation, a $3.5 billion corporation by market capitalization, recognized as a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at

About ESPN

Based in Bristol, Ct., ESPN, Inc., "The Worldwide Leader In Sports," is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. ESPN, Inc. includes six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Now and ESPN Today), ESPN International (24 international networks and syndication), ESPN Radio,, ESPN The Magazine, ESPN Regional Television, SportsTicker, and ESPN Enterprises, overseeing brand extensions such as the ESPN Zone, an interactive sports-themed dining and entertainment experience.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. (TM), (R) and the Nintendo GameCube logo are trademarks of Nintendo. Xbox is a trademark of Microsoft Corporation in the United States and/or other countries. ESPN is a registered trademark of ESPN, Inc. ESPN branded elements (c) Disney. All other trademarks are the property of their respective owners.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. (c) 2002 NBA Properties, Inc. All rights reserved.

Officially Licensed Collegiate Products" label is the exclusive property of The Collegiate Licensing Company. The "Collegiate Licensed Product" label is the property of the Independent Labeling Group. All names, logos, team icons, and mascots associated with the NCAA, universities, and conferences are the exclusive property of the respective institutions. NCAA, the NCAA logo, and NCAA Basketball are trademarks or registered trademarks of National Collegiate Athletic Association.
COPYRIGHT 2002 Business Wire