Difference between revisions of "Sega Toys"

From Sega Retro

m (Text replacement - "{{Company |" to "{{CompanyBob |")
 
(32 intermediate revisions by 6 users not shown)
Line 1: Line 1:
 
{{CompanyBob
 
{{CompanyBob
−
| logo=Segatoys logo.svg
+
| logo=SegaToys logo 2019.svg
−
| width=300
 
 
| founded=1998-04
 
| founded=1998-04
−
| defunct=
+
| defunct=2024-04
 
| tseries=T-418
 
| tseries=T-418
−
| mergedwith=
 
−
| mergedinto=
 
 
| headquarters=Tokyo, Japan
 
| headquarters=Tokyo, Japan
 +
| prevdate=1998-04{{ref|https://web.archive.org/web/20230802015319/https://www.segatoys.co.jp/company/english/pdf/2011history-en.pdf}}
 +
| prev=[[Sega Yonezawa]]
 +
| nextdate=2024-04
 +
| next=[[Sega Fave]]
 
}}
 
}}
  
−
'''Sega Toys''' (セガトイズ) is a consumer division of [[Sega Sammy Holdings]], which, as the name suggests, focuses on the design and manufacturing of toys.
+
'''Sega Toys''' (株式会社 セガ トイズ) was a subsidiary of [[Sega Sammy Holdings]] that specializes in designing and manufacturing toys.
  
−
Sega Toys was founded when, Yonezawa Toys, Japan's largest post-War toy manufacturer, was merged into Sega in 1994. It was briefly known as ''[[Sega Yonezawa]]'' until the Yonezawa name was dropped entirely in April 1998. Prior to the merge Sega had briefly dabbled in the toy market, but had usually worked with third-parties to get their products to market. The strength behind Yonezawa's back catelogue and distribution channels made Sega Toys one of the largest toy manufacturers in Japan (with strong links with the likes of Hasbro in the west).
+
==History==
 +
Sega Toys was founded when [[wikipedia:Tokyo|Tokyo]]-based Yonezawa Toys, Japan's largest post-War toy manufacturer, was merged into Sega Enterprises in 1994. Prior to the merge, Sega usually worked with third-party toy makers like [[wikipedia:Honjō, Saitama|Honjō]]-based, [[Canelon Toys]], [[wikipedia:Tokyo|Tokyo]]-based toy [[Konno Sangyo Co. Ltd]] and others. The new company was known as [[Sega Yonezawa]] until April 1998, when its name was changed to Sega Toys. Around this time, Sega Toys took over hardware and software production for the [[Sega Pico]] from Sega Enterprises, and Sega Toys has been in charge of the Pico brand since.
  
−
Since the early 2000s Sega Toys has become a mostly separate entity from Sega, with its own management structure and goals. Thanks to ''[[UFO Catcher]]'' and its many derivatives, the two often work together - Sega produces arcade equipment, while Sega Toys produces the prizes. Sega Toys also inherited the [[Sega Pico]] and produced software for the console (it has also released video games such as ''[[Bikkuriman 2000 Viva! Festival!]]'' and ''[[Boku Doraemon]]'' on the [[Sega Dreamcast]]). For whatever reason, Sega views them as a third-party publisher in this case, complete with their own T-series code.
+
Since the early 2000s Sega Toys has become a mostly separate entity from Sega, with its own management structure and goals. Thanks to ''[[UFO Catcher]]'' and its many derivatives, the two often work together - Sega produces arcade equipment, while Sega Toys produces the prizes. Sega Toys has also produced its own video games such as ''[[Bikkuriman 2000 Viva! Festival!]]'' and ''[[Boku Doraemon]]'', and even has its own T-series code.
  
−
Curiously not all Sega Toys-related video games are dealt with by Sega, such as Sega Toys' popular Ocha-Ken range whose video game adaptions were produced by [[MTO]].
+
Though owned by Sega, not all Sega Toys-related video games are dealt with by Sega itself, such as Sega Toys' popular Ocha-Ken range whose video game adaptions were produced by [[MTO]].
  
−
The division's current president is [[Yoshiharu Suzuki]].
+
The division's president was [[Yoshiharu Suzuki]]. On April 1, 2024, [[Sega Corporation (2020)|Sega Corporation]] demerged its amusement machine business (as well as [[Dartslive]] and [[Sega Logistics Service]]) and merged that division with Sega Toys to become Sega Fave.
 +
 
 +
==Hardware produced==
 +
{{CompanyHistoryAll|Sega Toys|type=hardware}}
  
 
==Softography==
 
==Softography==
 +
{{CompanyHistoryAll|Sega Toys}}
 +
[[Category:Use CompanyHistoryAll template]]
  
−
===[[Pico]]===
 
−
{{multicol|
 
−
*''[[6000-nin no Sensei-tachi ga Tsukutta Tanoshii Shougakkou Tanken 1]]'' (1999)
 
−
*''[[6000-nin no Sensei-tachi ga Tsukutta Tanoshii Shougakkou Tanken 2]]'' (1999)
 
−
*''[[A Year at Pooh Corner]]'' (1994)
 
−
*''[[Ai to Yume no Kuni Sanrio Puroland Asobinagara Oboeyou! Hiragana Katakana]]'' (1997)
 
−
*''[[Ai to Yume no Kuni Sanrio Puroland Chanto Dekirukana Minna to Tanoshii o-Yuugikai]]'' (1998)
 
−
*''[[Ai to Yume to Bouken Sanrio Puroland!]]'' (1994)
 
−
*''[[The Berenstain Bears' A School Day]]'' (1995)
 
−
*''[[A Bug's Life]]'' (1999)
 
−
*''[[Crayola Crayons: Create a World]]'' (1995)
 
−
*''[[Densha Daishuugou!]]'' (1996)
 
−
*''[[Disney Princess Suteki ni Lesson! Hiragana-Katakana]]'' (2004)
 
−
*''[[Disney Princesses: Ariel]]'' (2004)
 
−
*''[[Disney Princesses: Princess ni Naritai]]'' (2003)
 
−
*''[[Donald no Obake Taiji]]'' (1993)
 
−
*''[[Donald no TV Show]]'' (1995)
 
−
*''[[Doraemon: Nobita to Maigo no Kyouryuu]]'' (1993)
 
−
*''[[ECC Junior no Hajimete Eigo Vol. 1 Patty-chan Family]]'' (2002)
 
−
*''[[ECC Junior no Hajimete Eigo Vol. 2 Patty-chan no Picnic]]'' (2002)
 
−
*''[[ECC Junior no Hajimete Eigo Vol. 3 Patty-chan no o-Tanjoubi]]'' (2002)
 
−
*''[[ECC Junior no Hajimete Eigo Vol. 4 Doubutsu Daisuki, Patty-chan]]'' (2002)
 
−
*''[[ECC Junior no Hajimete Eigo Vol. 5 Merry Christmas, Patty-chan]]'' (2002)
 
−
*''[[ECC Junior no Hajimete Eigo Vol. 6 Patty-chan Yuuenchi ni Iku]]'' (2002)
 
−
*''[[Ecco Jr. and the Great Ocean Treasure Hunt!]]'' (1994)
 
−
*''[[Gojira Doki Doki Kaijuu-tou!!]]'' (1995)
 
−
*''[[Gu~chokorantan Minna de Oekaki ! Tanoshii Asobi mo ippai!]]'' (2001)
 
−
*''[[Hataraku Kuruma Diapet Daishuugou]]'' (1995)
 
−
*''[[Hello Kitty no Suteki na o-Tanjoubi]]'' (1997)
 
−
*''[[Hello Kitty no Tanoshii Butoukai]]'' (1993)
 
−
*''[[Hello Kitty no Tanoshii o-Mise-ya-san]]'' (2002)
 
−
*''[[Hello Kitty to McDonald de Asobo!]]'' (2001)
 
−
*''[[Kaitou Saint Tail: Saint Tail to One, Two, Three!]]'' (1995)
 
−
*''[[Kawaii Nakama o Sodateyou-tsu no Shippo]]'' (1998)
 
−
*''[[Kerokero Keroppi no Harikiri Undoukai]]'' (1993)
 
−
*''[[Kiki & Rara: Hoshi no Kazu Asobi]]'' (2003)
 
−
*''[[Kiteretsu Daihyakka Edo ni Itte Kiteretsu Sai-sama ni Au Nari]]'' (1994)
 
−
*''[[Konbini de o-Kaimono!]]'' (2001)
 
−
*''[[Kouchuu Ouja Mushiking: Atsumete Asobou Kouchuu Zukan]]'' (2005)
 
−
*''[[Lego Fun to Build]]'' (1995)
 
−
*''[[Licca-chan ni Naritai!]]'' (2001)
 
−
*''[[Magic Crayons]]'' (1994)
 
−
*''[[Magic Knight Rayearth: Magic Knight Tanjou]]'' (1995)
 
−
*''[[Math Antics with Disney's 101 Dalmatians]]'' (1996)
 
−
*''[[McDonald's de Asobo!]]'' (2000)
 
−
*''[[Mezase Pro Yakyuu]]'' (1995)
 
−
*''[[Mickey no Yukai na Bouken]]'' (1993)
 
−
*''[[Mickey to Ooki na Furudokei]]'' (1995)
 
−
*''[[Mickey's Blast Into the Past]]'' (1994)
 
−
*''[[Miimi to Taata no Waiwai Oekaki  Doubutsuen]]'' (1993)
 
−
*''[[MiniMoni. Eigo de Asobundapyon!]]'' (2003)
 
−
*''[[MiniMoni. TV ni Derundapyon!]]'' (2002)
 
−
*''[[MiniMoni. Shougakkou e Ikundapyon!]]'' (2003)
 
−
*''[[Minna de Odorou: Oz no Mahoutsukai]]'' (1996)
 
−
*''[[Muppets on the Go]]'' (1996)
 
−
*''[[Musical Zoo]]'' (1994)
 
−
*''[[Nurie Daisuki! Dumbo no Waku Waku Circus!]]'' (1997)
 
−
*''[[Packet 2 Yukai na Nakama to Game de Suuasobi]]'' (1997)
 
−
*''[[Paddington no Sekai Ryokou]]'' (1996)
 
−
*''[[Pekora no Daibouken Maboroshi no Ice Cream o Sagase!]]'' (1998)
 
−
*''[[Pepe's Puzzles]]'' (1994)
 
−
*''[[Petapeta Chokkin Asoberu Zukan ~Doubutsu~]]'' (1995)
 
−
*''[[Peter Pan Neverland e Ikou!]]'' (1997)
 
−
*''[[Pico Soccer: Mezase Soccer Senshu]]'' (1995)
 
−
*''[[Pocahontas Riverbend Adventures]]'' (1995)
 
−
*''[[Pocket Monsters Suuji o Tsukamaeyou!]]'' (2002)
 
−
*''[[Pooh-san no Ichinichi]]'' (1995)
 
−
*''[[Professor Pico and the Paintbox Puzzle]]'' (1995)
 
−
*''[[Quiz ni Challenge! Doraemon]]'' (1995)
 
−
*''[[Richard Scarry's Huckle and Lowly's Busiest Day Ever]]'' (1994)
 
−
*''[[Sanchoume no Tama: Momo-chan wa Doko!]]'' (1994)
 
−
*''[[Sanrio Carnival Tanoshii Card-dzukuri]]'' (1995)
 
−
*''[[Scholastic's The Magic School Bus Going Places]]'' (1995)
 
−
*''[[Sekai Meisaku Gekijou]]'' (1995)
 
−
*''[[Sesame Street: Alphabet Avenue]]'' (1997)
 
−
*''[[Shimajirou to Yume no Kuni e Daibouken!]]'' (2002)
 
−
*''[[Shimashimatora no Shimajirou Tanoshii Ichinichi]]'' (2000)
 
−
*''[[Shirayukihime]]'' (1999)
 
−
*''[[Smart Alex and Smart Alice: Curious Kids]]'' (1995)
 
−
*''[[Snoopy no Gakugeikai]]'' (1995)
 
−
*''[[Sodatete Manabu Doubutsu Oukoku!]]'' (1996)
 
−
*''[[Sonic the Hedgehog's Gameworld]]'' (1994)
 
−
*''[[Soreike! Anpanman: Anpanman to Kotoba Asobi]]'' (1998)
 
−
*''[[Soreike! Anpanman Eigo to Nakayoshi 2 Tanoshii Carnival]]'' (1995)
 
−
*''[[Soreike! Anpanman Eigo to Nakayoshi Youchien de ABC]]'' (1994)
 
−
*''[[Hajimete Asobu Pico Soft: Anpanman no Iro-Kazu-Katachi]]''
 
−
*''[[Soreike! Anpanman no Game de Asobou Anpanman]]'' (1994)
 
−
*''[[Soreike! Anpanman: Anpanman no Chie no World]]'' (2003)
 
−
*''[[Soreike! Anpanman: Anpanman no Hitori de Dekichatta!]]'' (2005)
 
−
*''[[Soreike! Anpanman: Anpanman to Suuji Asobi]]'' (2000)
 
−
*''[[Susie-chan to Marvy: o-Tetsudai Da~isuki!]]'' (2000)
 
−
*''[[Tails And The Music Maker]]'' (1994)
 
−
*''[[The Lion King: Adventures at Pride Rock]]'' (1995)
 
−
*''[[Toy Story 2 Woody Sousaku Daisakusen!!]]'' (2003)
 
−
*''[[Uchuu de Asobou! Baabapapa no Uchuu Ryokou]]'' (1996)
 
−
*''[[Yobeba Kotaeru Doraemon: Nobita to Himitsu Dougu o Mitsukeyou!]]''
 
−
*''[[Yukai na Mori no Packet]]'' (1995)
 
−
*''[[Yume no Crayon Oukoku]]'' (1998)
 
−
|cols}}
 
  
−
===[[Beena]]===
 
 
{{multicol|
 
{{multicol|
−
*''[[1-nichi 10-pun de E ga Jouzu ni Kakeru Beena]]'' (2008)
+
===[[Game Boy Advance]]===
−
*''[[Anpanman no Waku Waku Game Oekaki]]'' (2007)
+
*''[[Ocha-ken Kururin ~ Honwaka Puzzle de Ho~ttoshiyou?]]'' (2004)
−
*''[[Anpanman o Sagase!]]'' (2009)
+
*''[[Ocha-ken no Yume Bouken]]'' (2005)
−
*''[[Beena Town e Youkoso]]'' (2005)
+
*''[[Ocha-ken no Bouken Jima: Honwaka Yume no Island]]'' (2005)
−
*''[[Cars 2 Racing Beena: Mezase! World Champion!]]'' (2011)
 
−
*''[[Chiiku Drill Oshare Majo Love and Berry: Moji Kazu Chie Asobi]]'' (2007)
 
−
*''[[Chiiku Drill Pocket Monsters Diamond & Pearl: Moji Kazu Chie Asobi]]'' (2007)
 
−
*''[[Cooking Beena: o-Ryouri Dekichatta!]]'' (2007)
 
−
*''[[Densha Daishuugou! Card de Asobou]]'' (2006)
 
−
*''[[Disney Tanoshii Oekaki: o-Mise-ya-san o Tsukutchaou!]]'' (2007)
 
−
*''[[Disney Tanoshii o-Benkyou Series: Mic de Kantan ABC]]'' (2005)
 
−
*''[[Doraemon Chinou Daikaihatsu! Waku Waku Game Land]]'' (2006)
 
−
*''[[Doraemon Tanoshii En Seikatsu Youchien Hoikuen]]'' (2006)
 
−
*''[[Doraemon Tanoshiku o-Keiko Hiragana Katakana]]'' (2005)
 
−
*''[[Doraemon Waku Waku Sekai Isshuu Game: Asonde Oboeru Chizu Kokki]]'' (2010)
 
−
*''[[Geneki Toudai-sei ga Tsukutta! 'Dekiru Ko ni Naru Seikatsu Shuukan Dragon Sakura Youji-hen']]'' (2007)
 
−
*''[[Go! Go! Advance Drive: Muttsu no Machine ni Chousen da!]]'' (2005)
 
−
*''[[Hello Kitty no Hiragana Katakana o-Namae Kaitemiyou!]]'' (2008)
 
−
*''[[Kazoku Minna no Nouryoku Trainer]]'' (2005)
 
−
*''[[Kodai Ouja Kyouryuu King D-Kids Adventure: Dino Slash! Kyouryuu Battle !!]]'' (2007)
 
−
*''[[Kouchuu Ouja Mushiking: Mori no Tami no Densetsu: Minna de Tanken! Kouchuu no Mori]]'' (2005)
 
−
*''[[Kouchuu Ouja Mushiking: Nebu-Hakase to Kazu Katachi ni Challenge!]]'' (2006)
 
−
*''[[Meet Bub: Bub to Eigo Tanken]]'' (2010)
 
−
*''[[Meitantei Conan: Kanzen Suiri! Kazu to Zukei no Nazo]]'' (2006)
 
−
*''[[Narumiya Mezzo Piano Oshare & Lesson]]'' (2006)
 
−
*''[[Nihongo de Asobo]]'' (2006)
 
−
*''[[Oden-kun: Oden Mura no Tanoshii Nakama-tachi]]'' (2007)
 
−
*''[[Omoiyari o Hagukumu Katarikake Ehon Miffy to Asobou Utaou]]'' (2007)
 
−
*''[[Oshare Beena: o-Mise de Kisekae Make Haircut]]'' (2008)
 
−
*''[[Oshare Majo Love And Berry: Cute ni Oshare]]'' (2006)
 
−
*''[[Partner In TV! o-Uchi ni Wan-chan ga Yattekita]]'' (2005)
 
−
*''[[Pashah to Henshin Beauty Academy]]'' (2006)
 
−
*''[[Pocket Monsters Advanced Generation Pokémon Suuji Battle!!]]'' (2005)
 
−
*''[[Pocket Monsters Best Wishes! Chinou Ikusei Pokémon Daiundoukai]]'' (2010)
 
−
*''[[Pocket Monsters Diamond & Pearl Pokémon o Sagase! Meiro de Daibouken!]]'' (2009)
 
−
*''[[Point Gakushuu 10-masu Keisan]]'' (2006)
 
−
*''[[Point Gakushuu Kakijun]]'' (2006)
 
−
*''[[Point Gakushuu Tokei]]'' (2006)
 
−
*''[[Pururun! Shizuku-chan: Asonde Tanoshiku Nouryoku Up]]'' (2007)
 
−
*''[[Shimajirou no Eigo Activity Ehon: ABC Park de Asobou!]]'' (2006)
 
−
*''[[Shoku Iku Series 1 Soreike! Anpanman: Sukikirai Nai Ko Genki na Ko!]]'' (2005)
 
−
*''[[Shooting Beena Toy Story 3: Woody to Buzz no Daibouken!]]'' (2010)
 
−
*''[[Soreike! Anpanman Card de Tanoshiku ABC]]'' (2006)
 
−
*''[[Soreike! Anpanman Doki Doki! Rescue Drive: Car Navi-tsuki]]'' (2008)
 
−
*''[[Soreike! Anpanman Hajimete Kaketa yo! Oboeta yo! Hiragana Katakana: Gojuuon Board Kinou-tsuki]]'' (2005)
 
−
*''[[Soreike! Anpanman Waku Waku Eigo Game!]]'' (2011)
 
−
*''[[Soreike! Anpanman o-Mise ga Ippai! TV de o-Ryouri Tsukutchao]]'' (2009)
 
−
*''[[Tomica de Asobou!]]'' (2006)
 
−
|cols}}
 
  
−
===[[Dreamcast]]===
+
===[[Nintendo DS]]===
−
*''[[Bikkuriman 2000 Viva! Festival!]]'' (2000)
+
*''[[Ocha-ken no Daibouken]]'' (2007)
−
*''[[Boku Doraemon]]'' (2001)
+
*''[[Ocha-ken no Heya DS 4: Ochaken Land de Hotto Shiyo?]]'' (2009)
  
−
===[[Neo Geo Pocket Color]]===
+
===[[Nintendo 3DS]]===
−
*''[[Bikkuriman 2000 Viva! Pocket Festival!]]'' (2000)
+
*''[[Jewelpet Mahou de Oshare ni Dance * Deco!]]'' (2012)
 +
*''[[Jewelpet Cafe de Mahou no Cooking!]]'' (2013)
  
 
===PC===
 
===PC===
 
*''[[Pico Town ni Dekakeyou!]]'' (2001)
 
*''[[Pico Town ni Dekakeyou!]]'' (2001)
 +
}}
 +
 +
==Toys==
 +
{{multicol|
 +
{{CompanyHistory|Sega Toys|format=Toy}}
 +
|cols=3}}
  
−
==Hardware==
+
==Gallery==
−
*[[Advanced Pico Beena]]
+
<gallery>
−
*[[Mega Drive Play TV]] series (Japanese release of [[Radica Games]]'s ''Legends'' series)
+
Segatoys logo.svg|2001-03-22{{ref|https://web.archive.org/web/20041206144233/http://www.segatoys.co.jp/topics/010322.html}} logo
 +
</gallery>
  
 
==External links==
 
==External links==
 
*[http://www.segatoys.co.jp/ Website (Japanese)]
 
*[http://www.segatoys.co.jp/ Website (Japanese)]
 
*[http://www.segatoys.co.jp/english/ Company information — the only English-language part of their site]
 
*[http://www.segatoys.co.jp/english/ Company information — the only English-language part of their site]
 +
 +
==References==
 +
<references />

Latest revision as of 14:12, 20 November 2024

https://segaretro.org/images/9/9e/SegaToys_logo_2019.svg

SegaToys logo 2019.svg
Sega Toys
Founded: 1998-04
Defunct: 2024-04
T-series code: T-418
Headquarters:
Tokyo, Japan
1998-04[1]
2024-04

Sega Toys (株式会社 セガ トイズ) was a subsidiary of Sega Sammy Holdings that specializes in designing and manufacturing toys.

History

Sega Toys was founded when Tokyo-based Yonezawa Toys, Japan's largest post-War toy manufacturer, was merged into Sega Enterprises in 1994. Prior to the merge, Sega usually worked with third-party toy makers like Honjō-based, Canelon Toys, Tokyo-based toy Konno Sangyo Co. Ltd and others. The new company was known as Sega Yonezawa until April 1998, when its name was changed to Sega Toys. Around this time, Sega Toys took over hardware and software production for the Sega Pico from Sega Enterprises, and Sega Toys has been in charge of the Pico brand since.

Since the early 2000s Sega Toys has become a mostly separate entity from Sega, with its own management structure and goals. Thanks to UFO Catcher and its many derivatives, the two often work together - Sega produces arcade equipment, while Sega Toys produces the prizes. Sega Toys has also produced its own video games such as Bikkuriman 2000 Viva! Festival! and Boku Doraemon, and even has its own T-series code.

Though owned by Sega, not all Sega Toys-related video games are dealt with by Sega itself, such as Sega Toys' popular Ocha-Ken range whose video game adaptions were produced by MTO.

The division's president was Yoshiharu Suzuki. On April 1, 2024, Sega Corporation demerged its amusement machine business (as well as Dartslive and Sega Logistics Service) and merged that division with Sega Toys to become Sega Fave.

Hardware produced

Softography

Pico

Dreamcast

Neo Geo Pocket Color

Game Boy Advance

Advanced Pico Beena

System SP

Nintendo DS

PlayStation Portable

Nintendo 3DS

Windows PC

Android

iOS

LCD


Game Boy Advance

Nintendo DS

Nintendo 3DS

PC

Toys

Gallery

  • 2001-03-22[2] logo

External links

References

  1. ↑ https://www.segatoys.co.jp/company/english/pdf/2011history-en.pdf (Wayback Machine: 2023-08-02 01:53)
  2. ↑ http://www.segatoys.co.jp/topics/010322.html (Wayback Machine: 2004-12-06 14:42)
Retrieved from "https://segaretro.org/index.php?title=Sega_Toys&oldid=1038757"