Difference between revisions of "Renovation Products"

From Sega Retro

m
 
Line 5: Line 5:
 
| mergedwith=
 
| mergedwith=
 
| mergedinto=[[Sega]] (1993)
 
| mergedinto=[[Sega]] (1993)
| headquarters=987 University Avenue, #10, Los Gatos, California, United States{{magref|egrn|8|37}}{{fileref|SummerCES1991 Directory.pdf|page=270}}
+
| headquarters=[[wikipedia:Los Gatos, California|987 University Avenue, #10, Los Gatos, California 95032, United States]]{{magref|egrn|8|37}}{{fileref|SummerCES1991 Directory.pdf|page=270}}
 +
| headquarters2=[[wikipedia:Santa Clara, California|4655 Old Ironsides Drive, Suite 265, Santa Clara, California 95054, United States]]{{fileref|TimeGal MCD US Box Back.jpg}}
 
}}
 
}}
  

Latest revision as of 22:34, 20 November 2024

Renovation Products, Inc. was Telenet Japan's US publisher of Sega Mega Drive games, publishing both Telenet's own games and several non-Telenet Japan titles. When Telenet stopped developing on Sega's systems in 1993, Sega acquired the studio (though not before publishing a single SNES game, Telenet's Doomsday Warrior) and they promptly disappeared.

Company

Very few of Renovation's games were released in Europe, however a deal was at one point struck with Ubisoft for distribution in that region[4], which was subsequently challenged by Sega for undisclosed reasons[5]. No games were officially released, however, and Ubisoft themselves did not publish a game for Mega Drive hardware until Street Racer in 1995.

President Hideaki Irie would later become COO of Sega of America[6][7].

Gaiares advertising campaign

Main article: Jamie Bunker.

In 1990, Renovation Products selected one of their game testers, Jamie Bunker, to be the spokesperson for the upcoming Sega Mega Drive game Gaiares' advertising campaign.[8] Bunker posed with the game's United States release in a series of three advertisements, with each labeling the seventeen-year old spokesman a "professional gamer". Contrasting with the often juvenile and exaggerative statements of other game advertisements of the day, Renovation Products' advertisements simply featured a visibly genuine Bunker presenting the game with a recommendation of its quality, and has become one of the Mega Drive era's most fondly-remembered advertising campaigns.

Softography

References