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Bernard Stolar

Date of birth: 194x
Date of death: 2022-06^[1]^[2] (age 72-82)
Employment history: Sega of America
Role(s): Executive, Spokesperson

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Bernard "Bernie" Stolar was an American businessman and former Sega of America President, Chief Operating Officer, and corporate spokesperson.

History

His career in the game industry started in 1980, when he and his friend Brian Semler^[3]^[4] (Brian Douglas Semler), son of Bert Siegel^[5]^[6] (Bertram Leroy Siegel^[7] Co-Founder of Segasa) and brother^[8]^[9] of Lawrence David Siegel^[10] (former President of Atari and Black Pearl Software and COO of THQ) established^[11] Pacific Novelty Manufacturing, Inc.^[12]^[13]^[2], in Marina del Rey, Los Angeles, a coin-op game company. He later went to Atari where he worked initially in the coin-op arcade division and eventually moved over to the home division being in charge of platforms like Atari Lynx. Before the US release of the PlayStation game console, Sony made Stolar the first president of SCEA and in charge of the PlayStation platform. Stolar ruled with an iron fist and forced some unpopular policies with regard to titles licensed including a "no-RPG" policy seeing as RPGs at the time were almost all 2D, didn't sell well in North America and in his opinion failed to show the power of the PlayStation in a positive light.

After the first holiday season in the US the PlayStation was a success selling well. Bernie was then offered the opportunity to leave Sony and take the helm at Sega of America managing the Sega Saturn. Stolar subsequently became Sega of America COO in March 1997^[14] and president in March 1998^[15].

Stolar is famously remembered for his "Saturn is not our future" remark at E3 1997, not to mention his "There is no more Tekken." line during a TV interview (which followed after Namco confirmed supporting Sega's console starting with Soul Calibur). The Tekken line was also Stolar's stab against Sony and its next generation plans, although Namco confirmed later that the PlayStation 2 will be getting Tekken games exclusively.

Aside from that, there were insider reports that he actually went against his Japanese superiors by pricing the Dreamcast with a launch price of $199 (which he unveiled in a speech in early 1999, to standing ovation). Reportedly, Sega Japan wanted to price the DC at $249 in order to be very profitable right from the start. Prior to the Dreamcast's American launch in 1999, Stolar was fired and received a $5,000,000.00 severance package from Sega.

Production history

Saturn Bomberman (Saturn; 1996) — Special Thanks^[16]
Dark Savior (Saturn; 1996) — Speical Thanks^[17]
Sonic's Schoolhouse (Windows PC; 1996) — Special Thanks^[18]
NFL '97 (Saturn; 1996) — Special Thanks^[19]
Daytona USA: Championship Circuit Edition (Saturn; 1996) — Special Thanks^[20]
Cyber Troopers Virtual-On (Saturn; 1996) — Thanks to (as Bernard Stolar)
Fighters Megamix (Saturn; 1996) — Special Thanks To^[21]
Die Hard Arcade (Saturn; 1997)^[22]
Sega Rally Championship (Windows PC; 1997) — Special Thanks^[23]
Sonic & Knuckles Collection (Windows PC; 1997) — Special Thanks^[24]
Manx TT Super Bike (Saturn; 1997) — Special Thanks To^[25]
Sky Target (Saturn; 1997) — Special Thanks To^[26]
AMOK (Saturn; 1997) — Special Thanks^[27]
World Series Baseball 98 (Saturn; 1997) — Special Thanks^[28]
Last Bronx (Saturn; 1997) — Special Thanks To^[29]
Scorcher (Saturn; 1997) — Special Thanks^[30]
The Lost World: Jurassic Park (Game Gear; 1997) — Special Thanks to^[31]
Virtua Fighter 2 (Windows PC; 1997) — Special Thanks
The Lost World: Jurassic Park (Mega Drive; 1997) — Sega Special Thanks to
NFL 98 (Mega Drive; 1997) — Special Thanks^[32]
Steep Slope Sliders (Saturn; 1997) — Special Thanks^[33]
The Lost World: Jurassic Park (Saturn; 1997) — Special Thanks To^[34]
The Lost World: Jurassic Park (Saturn; 1997) — Special Thanks^[35]
NBA Action 98 (Saturn; 1997) — Special Thanks^[36] (as Bernard Stolar)
NHL All-Star Hockey 98 (Saturn; 1997) — Other^[37]
Sega Touring Car Championship (Saturn; 1997) — Special Thanks^[38]
Quake (Saturn; 1997) — Special Thanks^[39] (as Bernard Stolar)
Sonic R (Saturn; 1997) — Special Thanks^[40]
Panzer Dragoon Saga (Saturn; 1998) — Special Thanks
Last Bronx (Windows PC; 1998) — Special Thanks^[41]
Sega Touring Car Championship (Windows PC; 1998) — Special Thanks^[42]
Sega Worldwide Soccer 98 (Saturn; 1997) — Special Thanks^[43]
The House of the Dead (Saturn; 1998) — Special Thanks To^[44]
Sonic Adventure (Dreamcast; 1998) — Executive management (as Bernard Stolar)
Sega Puzzle Pack (Windows PC; 1999) — Special Thanks
Sega Smash Pack (Windows PC; 1999) — Special Thanks^[45]
NFL 2K (Dreamcast; 1999) — Special Thanks - Sega of America^[46]
NBA 2K (Dreamcast; 1999) — Special Thanks - Sega of America

Photographs

Main article: Photos of Bernie Stolar

External references

References

Presidents of Sega Enterprises USA
Gene Lipkin (1985-1986) \| Ned DeWitt \| Tom Petit (1988-1994) \| Alan Stone (1994-1996) \| Howell Ivy (1996-2004) \| Co-president: David Rosen (1985-1996)
Presidents of Sega of America
Bruce Lowry (1986-1989) \| \| Michael Katz (1989-1990) \| Tom Kalinske (1990-1996) \| Bernie Stolar (1998-1999) \| Peter Moore (1999-2003) \| Hideaki Irie (2003-2005) \| Simon Jeffery (2005-2009) \| Mike Hayes (2009-2012) \| John Cheng (2012-2018) \| Ian Curran (2018) Co-president: David Rosen (1986-1996)

[https:.2F.2Fventurebeat.com.2F2022.2F06.2F25.2Fgaming-legend-bernie-stolar-passes-away.2F-1] ttps://venturebeat.com/2022/06/25/gaming-legend-bernie-stolar-passes-away/

[https:.2F.2Fwww.videogameschronicle.com.2Fnews.2Fbernie-stolar-former-sega-of-america-president-and-scea-founder-has-died-aged-75.2F-2] 2.0 ^2.1 https://www.videogameschronicle.com/news/bernie-stolar-former-sega-of-america-president-and-scea-founder-has-died-aged-75/

[:File:CashBox_US_1980-11-15.pdf_p38-3] Cash Box, "November 15, 1980" (US; 1980-11-15), page 38

[https:.2F.2Farchive.ph.2Fz8QlP-4] ttps://www.newspapers.com/article/the-los-angeles-times-obituary-for-brian/59790093/ (archive.today)

[:File:CashBox_US_1975-08-16.pdf_p45-5] Cash Box, "August 16, 1975" (US; 1975-08-16), page 45

[http:.2F.2F1.bp.blogspot.com.2F-GbD-cdxiRG0.2FVVA1hoiruNI.2FAAAAAAAAEG8.2FvounLj2tIpA.2Fs1600.2Fpower.252B1978.PNG-6] ttp://1.bp.blogspot.com/-GbD-cdxiRG0/VVA1hoiruNI/AAAAAAAAEG8/vounLj2tIpA/s1600/power%2B1978.PNG

[:File:Bert_Siegel_Letter_to_Charles_Paul_of_Atari_1982-03-11.pdf_p1-7] File:Bert Siegel Letter to Charles Paul of Atari 1982-03-11.pdf, page 1

[:File:CashBox_US_1974-10-19.pdf_p91-8] Cash Box, "October 19, 1974" (US; 1974-10-19), page 91

[:File:CashBox_US_1981-01-24.pdf_p48-9] Cash Box, "January 24, 1981" (US; 1981-01-24), page 48

[:File:CashBox_US_1980-08-30.pdf_p50-10] Cash Box, "August 30, 1980" (US; 1980-08-30), page 50

[https:.2F.2Fwww.arcadeattack.co.uk.2Fbernie-stolar-jordan-freeman.2F-11] ttps://www.arcadeattack.co.uk/bernie-stolar-jordan-freeman/

[https:.2F.2Fventurebeat.com.2F2015.2F03.2F20.2Fat-68-bernie-stolar-is-still-running-ambitious-game-startups.2F-12] ttps://venturebeat.com/2015/03/20/at-68-bernie-stolar-is-still-running-ambitious-game-startups/

[:File:CashBox_US_1982-07-03.pdf_p108-13] Cash Box, "July 3, 1982" (US; 1982-07-03), page 108

[Press_release:_1997-03-17:_Sega_Promotes_Bernie_Stolar_To_COO-14] Press release: 1997-03-17: Sega Promotes Bernie Stolar To COO

[Press_release:_1998-03-24:_Sega_Promotes_Stolar_To_President-15] Press release: 1998-03-24: Sega Promotes Stolar To President

[:File:Saturnbomberman_sat_us_manual.pdf_p42-16] File:Saturnbomberman sat us manual.pdf, page 42

[:File:Darksavior_sat_us_manual.pdf_p18-17] File:Darksavior sat us manual.pdf, page 18

[:File:SonicsSchoolhouse_PC_US_manual.pdf_p16-18] File:SonicsSchoolhouse PC US manual.pdf, page 16

[:File:Nfl97_sat_us_manual.pdf_p19-19] File:Nfl97 sat us manual.pdf, page 19

[:File:Daytonausacce_sat_us_manual.pdf_p26-20] File:Daytonausacce sat us manual.pdf, page 26

[:File:Fightersmegamix_sat_us_manual.pdf_p42-21] File:Fightersmegamix sat us manual.pdf, page 42

[:File:Dha_sat_us_manual.pdf_p18-22] Die Hard Arcade (Saturn) US manual, page 18

[:File:SegaRally_PC_US_Manual.pdf_p21-23] File:SegaRally PC US Manual.pdf, page 21

[:File:S.26amp.3BKC_US_manual.pdf_p14-24] File:S&KC US manual.pdf, page 14

[:File:Manxtt_sat_us_manual.pdf_p22-25] File:Manxtt sat us manual.pdf, page 22

[:File:Skytarget_sat_us_manual.pdf_p26-26] File:Skytarget sat us manual.pdf, page 26

[:File:Amok_sat_us_manual.pdf_p23-27] File:Amok sat us manual.pdf, page 23

[:File:Wsb98_sat_us_manual.pdf_p31-28] File:Wsb98 sat us manual.pdf, page 31

[:File:Lastbronx_sat_us_manual.pdf_p26-29] File:Lastbronx sat us manual.pdf, page 26

[:File:Scorcher_sat_us_manual.pdf_p27-30] File:Scorcher sat us manual.pdf, page 27

[:File:The_Lost_World_Jurassic_Park_GG_US_Manual.pdf_p13-31] File:The Lost World Jurassic Park GG US Manual.pdf, page 13

[:File:NFL_98_MD_credits.pdf_p-32] File:NFL 98 MD credits.pdf

[:File:Steepslopesliders_sat_us_manual.pdf_p21-33] File:Steepslopesliders sat us manual.pdf, page 21

[:File:Lost_World_Saturn_credits.pdf_p-34] File:Lost World Saturn credits.pdf

[:File:Lostworld_sat_us_manual.pdf_p22-35] File:Lostworld sat us manual.pdf, page 22

[:File:Nbaaction98_sat_us_manual.pdf_p28-36] File:Nbaaction98 sat us manual.pdf, page 28

[:File:Nhlallstar98_sat_us_manual.pdf_p19-37] File:Nhlallstar98 sat us manual.pdf, page 19

[:File:Stcc_sat_us_manual.pdf_p39-38] File:Stcc sat us manual.pdf, page 39

[:File:Quake_sat_us_manual.pdf_p18-39] File:Quake sat us manual.pdf, page 18

[:File:Sonic_R_Saturn_credits.pdf_p-40] File:Sonic R Saturn credits.pdf

[:File:LastBronx_PC_US_Manual.pdf_p34-41] File:LastBronx PC US Manual.pdf, page 34

[:File:STCC_PC_US_Manual.pdf_p37-42] File:STCC PC US Manual.pdf, page 37

[:File:Sws98_sat_us_manual.pdf_p37-43] File:Sws98 sat us manual.pdf, page 37

[:File:Thotd_sat_us_manual.pdf_p26-44] File:Thotd sat us manual.pdf, page 26

[:File:SegaSmashPack_PC_US_DigitalManual.pdf_p3-45] File:SegaSmashPack PC US DigitalManual.pdf, page 3

[:File:NFL2K_DC_US_Manual.pdf_p22-46] File:NFL2K DC US Manual.pdf, page 22

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@@ Line 14: / Line 14: @@
 ==History==
-His career in the game industry started in 1980, when he and his friend Brian Semler{{magref|cb|1980-11-15|38}} (Brian Douglas Semler), son of Bert Siegel{{magref|cb|1975-08-16|45}}{{ref|http://1.bp.blogspot.com/-GbD-cdxiRG0/VVA1hoiruNI/AAAAAAAAEG8/vounLj2tIpA/s1600/power%2B1978.PNG}} (Bertram Leroy Siegel{{fileref|Bert Siegel Letter to Charles Paul of Atari 1982-03-11.pdf|page=1}} Co-Founder of [[Segasa]]) and brother{{magref|cb|1974-10-19|91}}{{magref|cb|1981-01-24|48}} of [https://media.licdn.com/dms/image/C4E03AQFYFC57rlvFyw/profile-displayphoto-shrink_200_200/0?e=1550707200&v=beta&t=gxKXwIq5CI3-KHRI5tzuFfN0HHxJzp62YmRRe7DpVEA Lawrence David Siegel]{{magref|cb|1980-08-30|50}} (former President of [[Atari]] and [[Black Pearl Software]] and COO of [[THQ]]) established{{ref|https://www.arcadeattack.co.uk/bernie-stolar-jordan-freeman/}} ''Pacific Novelty Manufacturing, Inc.''{{ref|https://venturebeat.com/2015/03/20/at-68-bernie-stolar-is-still-running-ambitious-game-startups/}}{{magref|cb|1982-07-03|108}}{{ref|https://www.videogameschronicle.com/news/bernie-stolar-former-sega-of-america-president-and-scea-founder-has-died-aged-75/}}, in [[wikipedia:Marina del Rey, California|Marina del Rey]], Los Angeles, a coin-op game company. He later went to Atari where he worked initially in the coin-op arcade division and eventually moved over to the home division being in charge of platforms like Atari Lynx. Before the US release of the [[PlayStation]] game console, [[Sony]] made Stolar the first president of SCEA and in charge of the PlayStation platform. Stolar ruled with an iron fist and forced some unpopular policies with regard to titles licensed including a "no-RPG" policy seeing as RPGs at the time were almost all 2D, didn't sell well in North America and in his opinion failed to show the power of the PlayStation in a positive light.
+His career in the game industry started in 1980, when he and his friend Brian Semler{{magref|cb|1980-11-15|38}}{{ref|https://archive.ph/z8QlP|https://www.newspapers.com/article/the-los-angeles-times-obituary-for-brian/59790093/}} (Brian Douglas Semler), son of Bert Siegel{{magref|cb|1975-08-16|45}}{{ref|http://1.bp.blogspot.com/-GbD-cdxiRG0/VVA1hoiruNI/AAAAAAAAEG8/vounLj2tIpA/s1600/power%2B1978.PNG}} (Bertram Leroy Siegel{{fileref|Bert Siegel Letter to Charles Paul of Atari 1982-03-11.pdf|page=1}} Co-Founder of [[Segasa]]) and brother{{magref|cb|1974-10-19|91}}{{magref|cb|1981-01-24|48}} of [https://media.licdn.com/dms/image/C4E03AQFYFC57rlvFyw/profile-displayphoto-shrink_200_200/0?e=1550707200&v=beta&t=gxKXwIq5CI3-KHRI5tzuFfN0HHxJzp62YmRRe7DpVEA Lawrence David Siegel]{{magref|cb|1980-08-30|50}} (former President of [[Atari]] and [[Black Pearl Software]] and COO of [[THQ]]) established{{ref|https://www.arcadeattack.co.uk/bernie-stolar-jordan-freeman/}} ''Pacific Novelty Manufacturing, Inc.''{{ref|https://venturebeat.com/2015/03/20/at-68-bernie-stolar-is-still-running-ambitious-game-startups/}}{{magref|cb|1982-07-03|108}}{{ref|https://www.videogameschronicle.com/news/bernie-stolar-former-sega-of-america-president-and-scea-founder-has-died-aged-75/}}, in [[wikipedia:Marina del Rey, California|Marina del Rey]], Los Angeles, a coin-op game company. He later went to Atari where he worked initially in the coin-op arcade division and eventually moved over to the home division being in charge of platforms like Atari Lynx. Before the US release of the [[PlayStation]] game console, [[Sony]] made Stolar the first president of SCEA and in charge of the PlayStation platform. Stolar ruled with an iron fist and forced some unpopular policies with regard to titles licensed including a "no-RPG" policy seeing as RPGs at the time were almost all 2D, didn't sell well in North America and in his opinion failed to show the power of the PlayStation in a positive light.
 After the first holiday season in the US the PlayStation was a success selling well. Bernie was then offered the opportunity to leave Sony and take the helm at [[Sega of America]] managing the [[Sega Saturn]]. Stolar subsequently became Sega of America COO in March 1997{{intref|Press release: 1997-03-17: Sega Promotes Bernie Stolar To COO}} and president in March 1998{{intref|Press release: 1998-03-24: Sega Promotes Stolar To President}}.