Difference between revisions of "History of Sega in Czechia"

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Consoles existed in Czechoslovakia during communism and an example is the Tesla XD 8001 produced by the Czechoslovak company Tesla.<ref>http://www.litildivil.cz/sbirka/ruzne/tv_hra_tesla.htm</ref> The existence of [[Sega]] in Czechoslovakia is quite a mystery, and few facts are known at the moment. The first information about Sega's entry into this market comes from 1988, when independent retail outlets began the sale of [[Master System]].<ref>https://www.telecompaper.com/news/video-games-market-small--23097</ref> The information gathered shows that Czechoslovakia was probably the first country in Eastern Europe where Sega products were introduced. This fact is little known, so it can be expected that the Master System was not successful in the country, especially since the political changes in Czechoslovakia continued during this period.  
 
Consoles existed in Czechoslovakia during communism and an example is the Tesla XD 8001 produced by the Czechoslovak company Tesla.<ref>http://www.litildivil.cz/sbirka/ruzne/tv_hra_tesla.htm</ref> The existence of [[Sega]] in Czechoslovakia is quite a mystery, and few facts are known at the moment. The first information about Sega's entry into this market comes from 1988, when independent retail outlets began the sale of [[Master System]].<ref>https://www.telecompaper.com/news/video-games-market-small--23097</ref> The information gathered shows that Czechoslovakia was probably the first country in Eastern Europe where Sega products were introduced. This fact is little known, so it can be expected that the Master System was not successful in the country, especially since the political changes in Czechoslovakia continued during this period.  
  
In 1990, Sega established its first office in the country.<ref>https://www.telecompaper.com/news/video-games-market-small--23097</ref> It is not known what the representative office was called, where it was located, how many years it existed or when it ended. It is known for sure that it did exist. It is also known, that Master System consoles were distributed further and was distributed at several retailers, such as [[IBEA]], which imported and distributed to retailers and wholesalers in Slovakia<ref>''Sega Master System''- BiT 09/92 (09/1992) page 7</ref>, and at the [[Enisof]]<ref>''Firma Enisof a.s prodej vypocetni techniky nabizi pocitacive hry a sachove pocitace dle nasledujiciho seznamu'' - Excalibur 12 (09/1992) pagr 19</ref> company located in the Czech Republic. On January 1, 1993, Czechoslovakia split into two countries.
+
In 1990, Sega established its first office in the country.<ref>https://www.telecompaper.com/news/video-games-market-small--23097</ref> It is not known what the representative office was called, where it was located, how many years it existed or when it ended. It is known for sure that it did exist. It is also known, that Master System consoles were distributed further and was distributed at several retailers, such as [[IBEA]], which imported and distributed to retailers and wholesalers in Slovakia<ref>''Sega Master System''- BiT 09/92 (09/1992) page 7</ref>, and at the [[Enisof]]<ref>''Firma Enisof a.s prodej vypocetni techniky nabizi pocitacive hry a sachove pocitace dle nasledujiciho seznamu'' - Excalibur 12 (09/1992) page 19</ref> company located in the Czech Republic. On January 1, 1993, Czechoslovakia split into two countries.
  
 
==Datart, ITO CS and Popron Distribuce==
 
==Datart, ITO CS and Popron Distribuce==

Revision as of 12:54, 28 November 2022

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Czechia 
History of Sega in Czechia
Official Sega distributor(s): Independent retail outlets (1988-1990), ? (1990-1992), Datart (1993-1996), ITO CS (1993-1996), Popron Distribuce (1994-1996), DDC Agency (1996-1998), Fliko (2000-2002), CD Projekt (2004-2016), Cenega (2016-present)

Czechoslovakia

Print advert in BIT (SK) #13: "10/1992" (1992-10-01)

Consoles existed in Czechoslovakia during communism and an example is the Tesla XD 8001 produced by the Czechoslovak company Tesla.[1] The existence of Sega in Czechoslovakia is quite a mystery, and few facts are known at the moment. The first information about Sega's entry into this market comes from 1988, when independent retail outlets began the sale of Master System.[2] The information gathered shows that Czechoslovakia was probably the first country in Eastern Europe where Sega products were introduced. This fact is little known, so it can be expected that the Master System was not successful in the country, especially since the political changes in Czechoslovakia continued during this period.

In 1990, Sega established its first office in the country.[3] It is not known what the representative office was called, where it was located, how many years it existed or when it ended. It is known for sure that it did exist. It is also known, that Master System consoles were distributed further and was distributed at several retailers, such as IBEA, which imported and distributed to retailers and wholesalers in Slovakia[4], and at the Enisof[5] company located in the Czech Republic. On January 1, 1993, Czechoslovakia split into two countries.

Datart, ITO CS and Popron Distribuce

After the break-up, Datart became the authorized distributor of Sega, which released Mega Drive[6], Master System II[7] and Game Gear[8]. In late 1993, the second distributor, ITO CS, was selected[9]. This is also where the popularity of Sega consoles on the market began to grow and soon these video games became quite widespread in the Czech Republic. In 1994, in addition to release of the Mega Drive II and Mega CD II, a third authorized distributor, Popron Distribuce, was selected.[10] From that moment on, distributors also started to create Czech manuals for Sega games and consoles.

Mega Drive 32X was already available from December 1994[11] and Multi Mega from April 1995[12]. Popron Distribuce did not want to wait for the European premiere of Sega Saturn, so from April 1995, they started importing Japanese versions of the console, which cost 25,000 CZK.[13].

In addition to the official consoles, there were also famiclones on the market such as Terminator 2 modeled on Sega Mega Drive, Bel Game[14], Pegasus IQ-502[15], Video Game-GT3300[16], Micro Genius (via Atelier)[17] and many more.

Mega Drive clones have also appeared along with bootleg games. The price of a clone named simply 'Mega Drive' with 2 turbo joysticks was around 3990 CZK in 1994.[18]

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Print advert in Excalibur (CZ) #16 (1993-04-10)
also published in:
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Print advert in Excalibur (CZ) #21 (1993-12-10)
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Logo-pdf.svg
Print advert in Score (CZ) #10: "Říjen 1994" (1994-10-01)
also published in:
  • Score (CZ) #11: "Listopad 1994" (1994-11-01)[23]
  • Score (CZ) #12: "Prosinec 1994" (1994-12-01)[24]
  • Score (CZ) #13: "Leden 1995" (1995-01-01)[25]
  • Score (CZ) #14: "Únor 1995" (1995-02-01)[26]
  • Score (CZ) #15: "Březen 1995" (1995-03-01)[27]
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Print advert in LeveL (CZ) #4: "Květen 1995" (1995-05-01)
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DDC Agency

Hit 96

In 1996, the DDC Agency became a distributor of Sega and Atari in the Czech Republic and Slovakia[28] and released Sega Saturn[29], also continued to sell all older Sega systems (Master System II[30], Game Gear[31], Mega Drive II[32], Mega Drive 32X[33], Mega CD II[34] and Multi Mega[35]) that were released in the Czechia so far, with it's own manuals for games and consoles translated into Czech. The company had four authorized distributors in the Czech Republic:

Sega's products have been well advertised in several major gaming magazines, the ABC children's magazine[40], at gaming events such as HIT 96[41] and from Summer 1996 Saturn prices were lowered to be equal to PlayStation[42]. The DDC Agency has created a specialized Sega gaming magazine called Sega News, published since October 1996.[43]

Mega Drive clones were still available, as well as pirated copies of games with Czech manuals. They were sold until the early 2000s. One of the sellers of these clones was Sat Game, which released Star Drive 2[44] and Genesis 2.

Despite the promotion, Saturn did not sell that well in the Czech Republic. From the spring of 1997, Sega consoles were less and less advertised and the Sega brand began to lose its importance in the Czech Republic. Authorized distributors were selling Saturn and Mega Drive until 1998.

In second half of the 90s, Comex became distributor of Sega arcades.[45]

Logo-pdf.svg
Print advert in Score (CZ) #34: "Říjen 1996" (1996-10-01)
also published in:
Logo-pdf.svg
Logo-pdf.svg
Print advert in Score (CZ) #34: "Říjen 1996" (1996-10-01)
also published in:
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Sega Saturn Hit Roku 1996 booklet added to some of the games
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Fliko

Print advert in LeveL (CZ) #71: "Prosinec 2000" (2000-1x-xx)

The Sega Dreamcast console was available in the Czechia since March 2000 and distributor of Sega at the time was Fliko[56]. The console could be purchased at few retailers like Game Line, Play Centrum, Digitec and Gamestar. The situation of the console was bad and only 500 Dreamcasts were sold throughout the 2000, compared to other consoles in the Czechia, Dreamcast had the smallest user base. For comparison, PlayStation had about 50,000 Czechs, Game Boy Color - 15,000, Nintendo 64 - 2,500 and PlayStation 2 - about 800.[57]

Dynamic Systems

Dynamic Systems distributed Sega games from Empire around 2000s.

CD Projekt and Cenega

In 2004, the CD Projekt company became a distributor of Sega in the Czech Republic and Slovakia.[58]The company slowly became a representative of Sega in other countries of the Visegrad Group. In 2016, Cenega become representative of Sega.[59]

References

  1. http://www.litildivil.cz/sbirka/ruzne/tv_hra_tesla.htm
  2. https://www.telecompaper.com/news/video-games-market-small--23097
  3. https://www.telecompaper.com/news/video-games-market-small--23097
  4. Sega Master System- BiT 09/92 (09/1992) page 7
  5. Firma Enisof a.s prodej vypocetni techniky nabizi pocitacive hry a sachove pocitace dle nasledujiciho seznamu - Excalibur 12 (09/1992) page 19
  6. Sega Mega Drive - Excalibur 16 (04/1993) page 30
  7. Sega Master System II - Excalibur 16 (04/1993) page 31
  8. Sega Game Gear - Excalibur 17 (05/1993) page 14
  9. ITO CS s.r.o autorizovany distributor videoher SEGA pro Vas pripravil vanocni nabidku - Excalibur 21 (12/1993) page 43
  10. Popron Distribuce Mega CD, Mega Drive II, Game Gear - Score 10 (10/1994) page 36
  11. Doom (skoro) na Mega Drive! Score 13 (01/1995) page 69
  12. Videohry Slunicko -Level 4 (05/1995) page 37
  13. Saturn jiz neni jenom planeta! - Level 4 (05/1995) page 36
  14. Videohry Slunicko - Level 4 (05/1995) page 37
  15. Videohry Slunicko - Level 4 (05/1995) page 37
  16. Video Game GT3300 -Score 22 page 74
  17. Prodejna Atelier nabizi pocitacove hry Micro Genius - ABC 5/39
  18. Sega 16 Bit Televizini Hry - ABC 18/38
  19. Excalibur, "" (CZ; 1993-03-10), page 31
  20. Excalibur, "" (CZ; 1993-05-10), page 15
  21. Excalibur, "" (CZ; 1993-09-10), page 39
  22. Excalibur, "" (CZ; 1993-10-10), page 19
  23. Score, "Listopad 1994" (CZ; 1994-11-01), page 2
  24. Score, "Prosinec 1994" (CZ; 1994-12-01), page 23
  25. Score, "Leden 1995" (CZ; 1995-01-01), page 41
  26. Score, "Únor 1995" (CZ; 1995-02-01), page 41
  27. Score, "Březen 1995" (CZ; 1995-03-01), page 41
  28. DDC Agency s.r.o - Sega News 1 page 35
  29. Saturn Planeta Her - Sega News 1 page 36
  30. Nabidka her Sega pro majitele Master System a Game Gear - ABC 41/10 page 47
  31. Nabidka her Sega pro majitele Master System a Game Gear - ABC 41/10 page 47
  32. Nabidka her Sega pro majitele Mega Drive II a Mega Drive 32X - ABC 41/12 page 38
  33. Nabidka her Sega pro majitele Mega Drive II a Mega Drive 32X - ABC 41/12 page 38
  34. Euro Shop Ostrava - Sega News 1 page 2
  35. Multi-Mega - Sega News 1 page 30
  36. DDC Agency s.r.o - Sega News 1 page 35
  37. DDC Agency s.r.o - Sega News 1 page 35
  38. DDC Agency s.r.o - Sega News 1 page 35
  39. DDC Agency s.r.o - Sega News 2 page 2
  40. Nabidka her Sega pro majitele Master System a Game Gear - ABC 41/10 page 47
  41. Hit '96 - LeveL 22 page 10
  42. Sony na ceskem trhu - Level 19 (08/1996) page 50
  43. Sega News 1 page 4
  44. Hit '96 - LeveL 22 page 10
  45. Neo Plus 11 page 74
  46. Sega News, "Říjen 1996" (CZ; 1996-xx-xx), page 35
  47. Score, "Listopad 1996" (CZ; 1996-11-01), page 111
  48. Sega News, "Listopad 1996" (CZ; 1996-1x-xx), page 2
  49. Score, "Prosinec 1996" (CZ; 1996-12-01), page 113
  50. Sega News, "Prosinec 1996" (CZ; 1996-1x-xx), page 2
  51. Sega News, "Říjen 1996" (CZ; 1996-xx-xx), page 36
  52. Score, "Listopad 1996" (CZ; 1996-11-01), page 113
  53. Sega News, "Listopad 1996" (CZ; 1996-1x-xx), page 44
  54. Score, "Prosinec 1996" (CZ; 1996-12-01), page 115
  55. Sega News, "Prosinec 1996" (CZ; 1996-1x-xx), page 44
  56. https://ekonomika.idnes.cz/nova-konzole-dreamcast-prehrava-konkurenci-feh-/test.aspx?c=2000M051T05A
  57. https://www.idnes.cz/hry/magazin/konzolim-v-cechach-kraluje-playstation.A010121_trhkonzoliq12k1_bw
  58. https://games.tiscali.cz/byznys/cd-projekt-exkluzivnim-distributorem-her-od-sega-24752
  59. https://web.archive.org/web/20160607060703/http://www.sega.com:80/support/
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