P.J. Pizzazz
From Sega Retro
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| P.J. Pizzazz |
|---|
| Location: West Covina, California, United States |
| Google maps: 34.072340,-117.883443 |
| Opened: 1980-06-20 A database query error has occurred. Did you forget to run your application's database schema updater after upgrading?
[1]
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| Closed: 198x |
P.J. Pizzazz was an arcade/pizza restaurant operated by Sega in the Eastland Center shopping mall in West Covina, California. The venue, which billed itself as "The Family Fun Restaurant", opened its doors in June of 1980 as Sega's answer to the popular "Pizza Time Theater" chain.
Contents
Venues
The mascot of P.J. Pizzazz was a simple animatronic robot character named "P.J." who mingled with guests, delivering personalised messages
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[2]. The venue contained pinball machines, Skee-Ball, and "Hit City", an area where customers could play the latest upright arcade machines. For one token, children could play in a ball pit or bounce in an inflatable bounce house. Pizza was made and served in the restaurant area of the venue, and Dixieland bands, cartoonists and magicians would perform regularly
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[3]. Also featured were giant television screens for sporting events, films and announcements
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[4].
Don Sutton of the LA Dodgers baseball team was on hand on opening day to sign autographs.
Sega ultimately never managed to franchise P.J. Pizzazz (despite wanting to
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[5]), though was able to open a second venue in Garden Grove, California in January 1982
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[6]. A third, based in Puente Hills was set to be opened a month later
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[7], but was not thought to have materialised. At a press conference held after the opening of Gremlin's new facilities in May 1982, David Rosen claimed Sega were "re-evaluating" P.J. Pizzazz in May 1982
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[8], with the conclusion assumed to be not to expand further.
Gallery
The exterior of P.J. Pizzazz in Garden Grove.
The restaurant's robotic mascot, P.J.
The interior of the Garden Grove venue, showing the children's area and "Hit City".
External links
- Blog post about Chuck E. Cheese imitation venues, includes short mention of P.J. Pizzazz
- Original trademark registration for "P.J. Pizzazz"