History of Sega in Estonia

History of Sega in Estonia
Official Sega distributor(s): Buka (1995-1999) , Jesting Projekt (200x-2008), Andrico (2008-2013) , Gamelab (2009-2013) , TKM Baltics (2014-present)

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In August 20, 1991 Estonia declared independence from the USSR and became an independent state. For foreign companies such as Sega, this meant a new market must be obtained.Since the beginning of the 90s in the Baltic States, Zhiliton 938-A famiclone began to enjoy popularity. It had the same housing as the Sega Mega Drive model I. However, no one suspected that the console was similar to the Sega products due to its lack in this region.UFO,Liko and Subor were also popular.Also in 1993 Steepler reached this region.Dendy enjoyed interest, but the console was not as popular as Zhiliton. In 1994, the company decided to release Sega clones, however, they did not gain much interest. Later, the company took up the sale of Nintendo products which, as in the rest of the Baltic countries, proved to be not very popular.

The representative of Sega from 1995 was Buka who was able to distribute Mega Drive 2 (European PAL and Asian PAL), Sega Saturn (Asian NTSC and later European PAL), Sega Mega-CD model 2 (Asian NTSC and European PAL), Sega Game Gear (European PAL), Master System 2 (European PAL) and Sega 32X (European PAL).

Somewhere in the beginning of the 21st century, the Jesting Projekt company became the distributor in Estonia. Company sold Sega games until 2008.In 2008 Andrico became a distributor. In 2009, the company made an agreement with Gamelab regarding the sale of games in the region of the Baltic states.Andrico helped Gamelab and translated the games into Estonian The cooperation ended in 2013.In 2014, the Latvian company TKM Baltics became the distributor of Sega games in this region. It performs this function until today. Games can be purchased mainly in the Internet on the Gamebalt website.