Games World (marketing campaign)
From Sega Retro
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Games World, was a marketing campaign used by Sega Germany in 1993 as a succesor to its previous campaign Der Bessere gewinnt. Parodying 1992 American comedy film Wayne's World it featured two young Hip Hop fans, lookalikes of the film rock music fans Wayne Campbell and Garth Algar, who like them broadcast a public-access television show.
Inspired in the early Hip Hop and Graffiti scenes that spawned in Germany after its reunification, it was used extensively in magazines, television advertisements and events organized by Sega Germany at the time such as the German Sega gaming event Champion Train '93. It also parodied a popular and catchy slogan used by the Milka brand of chocolate confection from mid 80s to mid 90s to promote "Lila Pause" candy bars with its jingle "Die schönsten Pausen sind Lila!" ("The nicest breaks are Lila!") which the two Wayne and Garth lookalikes sang as "Die schönsten Pausen sind Sega!" ("The nicest breaks are Sega!") in some television advertisements.