Sonic 2sday
From Sega Retro
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Sonic 2sday was a Sega of America marketing campaign centered around the Western release date of Sonic the Hedgehog 2, November 24, 1992. Created by Director of Global Marketing Al Nilsen, the campaign was highly planned and promoted, and its success further established Sonic the Hedgehog as a household name.
Sonic 2sday is the first significant occurance of a synchronized game release date. Previously, games would begin showing up in stores at irregular dates, with some retailers not getting stock until well after others. Sonic the Hedgehog 2’s American and European releases would be locked to a single day, building excitement further by giving buyers a calendar date to anticipate.
The video game industry would later adopt Nilsen’s model as the de-facto standard. Games are available for purchase on a publically-known date. Additionally, many video games are still released on a Tuesday.
The name is a portmanteau of the words Sonic 2 and Tuesday.