Taito

From Sega Retro

To do

  • Everything from https://mdshock.com/2018/10/15/the-sega-vs-taito-trademark-dispute-why-sonic-was-rebranded-as-segasonic-in-japanese-arcades/
  • Per the above, the reason why Sonic went through a rebranded "SegaSonic" phase was worry over a possible trademark dispute with Taito over Sonic Blast Man. The article states this definitely, as if they absolutely did have a trademark dispute, but the actual sources used don't mention any dispute, only stating that Taito filed a trademark for "Sonic" three days after Sega did (and SegaSonic was created from a precaution.) The line in question is "These trademark filings show that Sega and Taito were in dispute over the ownership of the “Sonic” trademark in arcades." but the evidence doesn't actually state they had any direct contact. Perhaps dispute is being defined here as "both companies were making moves to protect their properties against one another"? Which is correct, but "dispute" generally means there was some legal contact, and this is really just them being careful. This probably comes down to how you define things, but best to phrase the SegaSonic section more as "Sega being careful" and less "Sega being sued", if that makes sense.

CartridgeCulture (talk) 21:46, 19 January 2022 (EST)