Sega v Segafredo Zanetti
From Sega Retro
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| Sega Enterprises, Inc. v Segafredo Zanetti, S.p.A. |
|---|
| Court: High Court of Justice |
| Argued: 2001-01-30[1] |
| Decided: 2001-02-20[1] |
| Holding |
| Segafredo Zanetti's trademark for a beverage named SegaLight does not infringe upon the trademarks of Sega Enterprises, with Sega required to pay Segafredo Zanetti $900.[1] |
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Sega Enterprises, Inc. v Segafredo Zanetti, S.p.A., 2116192[1], is a 2001 case in which Sega Enterprises sued Segafredo Zanetti, an Italian coffee company, for their 1996 application for the trademark SegaLight. Ultimately, England's High Court of Justice determined that the beverage trademark does not infringe upon that of Sega's in February 2001.[1]
History
On November 20, 1996, Italian coffee company Segafredo Zanetti S.p.A. applied to register a beverage trademark under the name SegaLight. Following this, on March 11, 1998, Sega Enterprises filed a notice of opposition to England's High Court of Justice. The case was heard on January 30, 2001, with the court deciding on the side of Segafredo Zanetti the following February 20.[1]
Results
Following the February 20, 2001 decision siding with Segafredo Zanetti, Sega Enterprises was ordered to pay the Italian company $900.[1]