Press release: 1995-10-16: Sega invests in Knowledge Adventure

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 16, 1995--Sega of America Monday announced that it has made an equity investment in Knowledge Adventure Inc., a leading developer of PC CD-ROM titles for children.

In addition, the companies have agreed to collaborate on edutainment CD-ROM title development. Terms of the investment and product timelines were not disclosed.

The investment also involves CSK Venture Capital. The announcement comes one month after Sega introduced its new Sega PC brand, which is bringing Sega-developed arcade-style titles and original content to the PC marketplace.

``This partnership represents an expansion of Sega's role as a leading provider of interactive software across content categories on volume platforms,'' said Tom Kalinske, president and chief executive officer of Sega of America.

``Teamed with Knowledge Adventure's proven track record in educational PC software, we're confident our jointly developed edutainment titles for children will be a hit.''

Bill Gross, chairman and founder of Knowledge Adventure, said: ``We are very excited to be working with Sega. Our experience in creating educational software products for children, combined with Sega's own incredible understanding of youth entertainment and engaging gameplay, make for a powerful mixture of talents.''

Knowledge Adventure, with headquarters in Glendale, Calif., was founded by Bill Gross in 1991. The company's mission is to build products that parents feel are essential to the educational success of their children and at the same time provide enriching and engaging experiences to children.

The company's products include its JumpStart series of curriculum and skills products and its Adventure Series, as well as encyclopedia and creativity products for children. Knowledge Adventure's award- winning World Wide Web site is located at http://www.adventure.com.

Sega of America is the arm of Tokyo-based Sega Enterprises Ltd. responsible for the development, marketing and distribution of Sega video-game systems and video games in the Americas.

Sega Enterprises is a nearly $4 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home.

Sega of America's World Wide Web site is located at http://www.segaoa.com.

CONTACT: Sega of America, Redwood City

Dan Stevens, 415/802-3996

or

Knowledge Adventure Inc., Glendale

Lynda Orban, 818/246-4400, ext. 2510
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