Difference between revisions of "Al Nilsen"

From Sega Retro

m (sub-stub, rewrite)
(content, education, expanded summary, links)
Line 5: Line 5:
 
| dod=
 
| dod=
 
| company=[[Sega of America]]
 
| company=[[Sega of America]]
| role=Marketing
+
| role=Director of Global Marketing
| education=
+
| education=[[wikipedia:Boston University|Boston University]] - [[wikipedia:Questrom School of Business|Questrom School of Business]] (Bachelor of Marketing Science and Arts - 1979)
 
}}
 
}}
 
{{sub-stub}}
 
{{sub-stub}}
{{rewrite}}
+
'''Alfred “Al” Nilsen''' is a [[wikipedia:San Mateo, California|San Mateo, California]]-based businessman and marketer, and former Director of Global Marketing for [[Sega of America]]. Nilsen’s work was crucial to the successful rise of the [[Sega Genesis]], and for helping establish [[sonic:Sonic the Hedgehog|Sonic the Hedgehog]]’s presence in the United States.
'''Al Nilsen''' (Alfred Nilsen) was the Director of Marketing at [[Sega of America]] from 1989 to 1993. He is seen in a 1990 episode of PBS' ''Computer Chronicles'' and is mentioned in a few magazines during the development of ''[[Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' and ''[[Sonic the Hedgehog CD]]'' and is responsible for the "Genesis Does What Nintendon’t," "Sonic 2sday", and "Welcome to the Next Level" campaigns.
+
 
 +
==History==
 +
Al Nilsen is responsible for some of Sega of America’s most recognized marketing. Coordinating such attention-getting campaigns such as [[Sega World Tour '91]] and [[Sonic 2sday]], his youthful exhuberance resulted in events that connected directly with a then-unsure public, and were above all, fun.
 +
 
 +
Nilsen’s efforts were key to the scrappy but determined feeling of [[Sega of America]], especially in regards to its marketing, and his ability to think creatively was crucial to the company’s successful growth in a [[Nintendo]]-monopolized market.
  
 
==Production history==
 
==Production history==
{{ProductionHistory|Al Nilsen}}
+
{{ProductionHistory|Al Nilsen|Alfred Nilsen}}
  
 
* ''[[Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' (Mega Drive Version) (1992) — Development Support [NOTE: Uncredited in-game]
 
* ''[[Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' (Mega Drive Version) (1992) — Development Support [NOTE: Uncredited in-game]
Line 20: Line 24:
  
 
==Interviews==
 
==Interviews==
{{InterviewList|Al Nilsen}}
+
{{InterviewList|Al Nilsen|Alfred Nilsen}}
  
 
==External links==
 
==External links==
* [https://twitter.com/alnilsen?lang=en {{PAGENAME}} on Twitter]
+
* [https://www.linkedin.com/in/alnilsen {{PAGENAME}} on LinkedIn]
 +
* [https://twitter.com/alnilsen {{PAGENAME}} on Twitter]
  
 
==References==
 
==References==
 
<references/>
 
<references/>

Revision as of 04:42, 11 April 2021

Al Nilsen.png
Al Nilsen
Company(ies): Sega of America
Role(s): Director of Global Marketing
Education: Boston University - Questrom School of Business (Bachelor of Marketing Science and Arts - 1979)

This teeny-tiny article needs some work. You can help us by expanding it.


Alfred “Al” Nilsen is a San Mateo, California-based businessman and marketer, and former Director of Global Marketing for Sega of America. Nilsen’s work was crucial to the successful rise of the Sega Genesis, and for helping establish Sonic the Hedgehog’s presence in the United States.

History

Al Nilsen is responsible for some of Sega of America’s most recognized marketing. Coordinating such attention-getting campaigns such as Sega World Tour '91 and Sonic 2sday, his youthful exhuberance resulted in events that connected directly with a then-unsure public, and were above all, fun.

Nilsen’s efforts were key to the scrappy but determined feeling of Sega of America, especially in regards to its marketing, and his ability to think creatively was crucial to the company’s successful growth in a Nintendo-monopolized market.

Production history

Games

Videos

  • Sonic the Hedgehog 2 (Mega Drive Version) (1992) — Development Support [NOTE: Uncredited in-game]
  • Sonic CD (1993) — Development Support [NOTE: Uncredited in-game]
  • Phantom 2040 (Mega Drive and SNES Versions) (1995) — Special Thanks to

Interviews

External links

References