From Sega Retro

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Blockbuster LLC, also known as Blockbuster Video or just Blockbuster was an American-based home movie and video game rental provider.

Blockbuster capitalised on the release and subsequent boom of home video formats such as VHS and Betamax in the 1980s, before moving into video game rentals. While the latter was strongly opposed by Nintendo in the early years, Sega took a different approach and worked closely with Blockbuster during the 1990s (such as collaborating with the Game Factory service, and offering titles such as Fighters Megamix to rent 11 days before going on sale[1]).

In addition to renting video games, Blockbuster held a series of events across the United States as the "Blockbuster World Video Game Championships".