Bozell

From Sega Retro

https://segaretro.org/images/d/dd/Bozell_Logo.png

Bozell Logo.png
Bozell
Founded: 1921
Headquarters:
Omaha, Nebraska, United States

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Bozell[1] is a US advertising agency.

Bozell was given control of Sega of America's marketing budget in 1989, famously developing the "Genesis Does What Nintendon't" tagline. It also advertised Sega products on behalf of Ecofilmes in Portugal, through its, Lisbon based subsidiary company Bozell Portugal (1986-1996, 10 years), which after Bozell decided to left the Portuguese market, became Caixa Alta Desenho Grafico e Publicidade, Lda[2][3], (later called Caixa Alta Write & Edit[4]).

External Links

References

  1. http://bozell.com/
  2. http://www.bozell.com:80/clients/officelist.html#portugal (Wayback Machine: 1997-07-03 03:29)
  3. http://www.bozell.com:80/clients/world.html (Wayback Machine: 1997-07-03 03:30)
  4. http://caixaalta.pt/ (Wayback Machine: 2016-03-14 02:55)
Advertising agencies employed by Sega of America
Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney‎ (2002-20XX)
Advertising agencies employed by Sega Europe
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000)