Difference between revisions of "Foote, Cone & Belding"
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{{sub-stub}}'''{{PAGENAME}}''' (FCB) is a US advertising agency. | {{sub-stub}}'''{{PAGENAME}}''' (FCB) is a US advertising agency. | ||
| − | Sega of America selected Foote, Cone & Belding in April 1997{{intref|Press release: 1997-04-29: Sega Hands Foote, Cone & Belding Its U.S. Video Game Ad Business}}, as a replacement for [[Ingalls Moranville Advertising]], who had struggled to market the [[Sega Saturn]]. They took radically different (and perhaps more traditional for Sega) approach, debuting with the "Hard Stuff" campaign in September{{intref|Press release: 1997-09-29: Sega Goes For The "Hard Stuff" With $25 Million Fall Advertising Campaign}}, before handling the launch of the [[Sega Dreamcast]]. | + | Sega of America selected Foote, Cone & Belding in April 1997{{intref|Press release: 1997-04-29: Sega Hands Foote, Cone & Belding Its U.S. Video Game Ad Business}}, as a replacement for [[Ingalls Moranville Advertising]], who had struggled to market the [[Sega Saturn]]. They took radically different (and perhaps more traditional for Sega) approach, debuting with the "Hard Stuff" campaign in September{{intref|Press release: 1997-09-29: Sega Goes For The "Hard Stuff" With $25 Million Fall Advertising Campaign}}, before handling the launch of the [[Sega Dreamcast]] (partnering with [[Pacific Data Images]] of ''Antz'' (and later ''Shrek'') fame){{intref|Press release: 1999-08-24: Sega Taps PDI, Creators of Award-Winning Feature Film Antz, to Develop Sega Dreamcast Television ADS}}. |
It was also the firm, after discussions with [[Peter Moore]] that brought back the "Sega scream", absent from US television between 1997 and 2000. | It was also the firm, after discussions with [[Peter Moore]] that brought back the "Sega scream", absent from US television between 1997 and 2000. | ||
Revision as of 17:30, 5 March 2016
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Foote, Cone & Belding (FCB) is a US advertising agency.
Sega of America selected Foote, Cone & Belding in April 1997[1], as a replacement for Ingalls Moranville Advertising, who had struggled to market the Sega Saturn. They took radically different (and perhaps more traditional for Sega) approach, debuting with the "Hard Stuff" campaign in September[2], before handling the launch of the Sega Dreamcast (partnering with Pacific Data Images of Antz (and later Shrek) fame)[3].
It was also the firm, after discussions with Peter Moore that brought back the "Sega scream", absent from US television between 1997 and 2000.
References
- ↑ Press release: 1997-04-29: Sega Hands Foote, Cone & Belding Its U.S. Video Game Ad Business
- ↑ Press release: 1997-09-29: Sega Goes For The "Hard Stuff" With $25 Million Fall Advertising Campaign
- ↑ Press release: 1999-08-24: Sega Taps PDI, Creators of Award-Winning Feature Film Antz, to Develop Sega Dreamcast Television ADS