Difference between revisions of "Foote, Cone & Belding"

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{{sub-stub}}'''{{PAGENAME}}''' (FCB) is a US advertising agency.
 
{{sub-stub}}'''{{PAGENAME}}''' (FCB) is a US advertising agency.
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Sega of America selected Foote, Cone & Belding in April 1997{{intref|Press release: 1997-04-29: Sega Hands Foote, Cone & Belding Its U.S. Video Game Ad Business}}, as a replacement for [[Ingalls Moranville Advertising]], who had struggled to market the [[Sega Saturn]]. They took radically different (and perhaps more traditional for Sega) approach, debuting with the "Hard Stuff" campaign in September{{intref|Press release: 1997-09-29: Sega Goes For The "Hard Stuff" With $25 Million Fall Advertising Campaign}}, before handling the launch of the [[Sega Dreamcast]] (partnering with [[Pacific Data Images]] of ''Antz'' (and later ''Shrek'') fame){{intref|Press release: 1999-08-24: Sega Taps PDI, Creators of Award-Winning Feature Film Antz, to Develop Sega Dreamcast Television ADS}}.
 
Sega of America selected Foote, Cone & Belding in April 1997{{intref|Press release: 1997-04-29: Sega Hands Foote, Cone & Belding Its U.S. Video Game Ad Business}}, as a replacement for [[Ingalls Moranville Advertising]], who had struggled to market the [[Sega Saturn]]. They took radically different (and perhaps more traditional for Sega) approach, debuting with the "Hard Stuff" campaign in September{{intref|Press release: 1997-09-29: Sega Goes For The "Hard Stuff" With $25 Million Fall Advertising Campaign}}, before handling the launch of the [[Sega Dreamcast]] (partnering with [[Pacific Data Images]] of ''Antz'' (and later ''Shrek'') fame){{intref|Press release: 1999-08-24: Sega Taps PDI, Creators of Award-Winning Feature Film Antz, to Develop Sega Dreamcast Television ADS}}.
  
It was also the firm, after discussions with [[Peter Moore]] that brought back the "Sega scream" starting during the MTV Music Awards on September 7th, 2000{{fileref|EGM US 136.pdf|page=46}}, absent from US television between 1997 and 2000.
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It was also the firm, after discussions with [[Peter Moore]] that brought back the "Sega scream" starting during the MTV Music Awards on September 7th, 2000{{magref|egm|136|46}}, absent from US television between 1997 and 2000.
  
 
==References==
 
==References==
 
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{{AdvertisingAgencies}}
 
{{AdvertisingAgencies}}

Revision as of 18:15, 15 January 2020

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Foote, Cone & Belding
Headquarters:
United States

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Foote, Cone & Belding (FCB) is a US advertising agency.

Sega of America selected Foote, Cone & Belding in April 1997[1], as a replacement for Ingalls Moranville Advertising, who had struggled to market the Sega Saturn. They took radically different (and perhaps more traditional for Sega) approach, debuting with the "Hard Stuff" campaign in September[2], before handling the launch of the Sega Dreamcast (partnering with Pacific Data Images of Antz (and later Shrek) fame)[3].

It was also the firm, after discussions with Peter Moore that brought back the "Sega scream" starting during the MTV Music Awards on September 7th, 2000[4], absent from US television between 1997 and 2000.

References

Advertising agencies employed by Sega of America
Della Femina (1982-1983) | Dailey & Associates (1983-198x) | J. Walter Thompson (1986-1988?) | Bozell (1989-1992) | Goodby Silverstein & Partners (1992-1996) | Strottman International (1993-199X) | Ingalls Moranville Advertising (1996-1997) | Foote, Cone & Belding (1997-200x) | Wieden + Kennedy (200x-20xx) | Keane Advertising (2001-2003) | Leagas Delaney‎ (2002-20XX)
Advertising agencies employed by Sega Europe
WCRS (1991-1994) | McCann Erickson (1995-1996) | WCRS (1999-2000) | Bartle Bogle Hegarty (2000)