Foote, Cone & Belding
From Sega Retro
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Foote, Cone & Belding (FCB) is a US advertising agency.
Sega of America selected Foote, Cone & Belding in April 1997[1], as a replacement for Ingalls Moranville Advertising, who had struggled to market the Sega Saturn. They took radically different (and perhaps more traditional for Sega) approach, debuting with the "Hard Stuff" campaign, before handling the launch of the Sega Dreamcast. It was also the firm, after discussions with Peter Moore that brought back the "Sega scream", absent from US television between 1997 and 2000.