History of Sega in Indonesia

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History of Sega in Indonesia


Official Sega distributor(s): Gama (1997-xxxx), New Era (2005-2019), Play Interactive (2016-2018), Epicsoft Asia (2018-present), Sega Singapore (2022-present)

Sega is thought to have official distribution channels in Indonesia, however very little is currently known.

Many Sega consoles and components were manufactured in Indonesia. In September 1991, Sega signed a contract with Micro Supply CV for the production of Mega Drive console starting from October 1991.^[1]In June 1995, Sega announced that it was planning to move production of all gaming machines out of Japan by the end of March 1996. Even before that, the company already produced all gaming machines for foreign markets and 60% of gaming machines for the Japanese market at foreign plants in Malaysia, Indonesia, Thailand, China and Taiwan.^[2]^[3]

Indonesia was flooded with Mega Drive clones in mid-90s but Sega was also here selling official products. In February 1997, Sega held Virtua Fighter 3 competition in Sega World MEGA, localised in Jakarta. Pico was introduced in Taiwan and Indonesia in late 1997 with expects to achieve total sales of 330,000 units in both countries by 2000.^[4]Consoles were distributed by Gama.^[5]

New Era Indonesia from 2006 to 2019 was a distributor.^[6]^[7].

In 2010s, Sega created Sega Asia which handle regional releases of games,^[8] but not physical distribution.

From 2016 to 2018 games were also sold by Play Interactive.

In 2018, Epicsoft Asia was appointed sole distributor of Sega games starting with Yakuza 6: The Song of Life, Shining Resonance Refrain, Valkyria Chronicles 4, Fist of the North Star and Virtual-On .^[9] From 2019, they distributed Genesis Mini.^[10]

In October 13, 2022, Sega established Sega Singapore for marketing purpose in Southeast Asia but Epicsoft will still remain as distributor.^[11]^[12]

Passion Marketing distributes toys form Sega.^[13]

References

History of Sega by Country
Asia
Afghanistan \| Armenia \| Azerbaijan \| Bahrain \| Bangladesh \| Bhutan \| Brunei \| Cambodia \| China \| Georgia \| Hong Kong \| India \| Indonesia \| Iran \| Iraq \| Israel \| Japan \| Jordan \| Kazakhstan \| Kuwait \| Kyrgyzstan \| Laos \| Lebanon \| Malaysia \| Maldives \| Mongolia \| Myanmar \| Nepal \| North Korea \| Oman \| Pakistan \| Philippines \| Qatar \| Russia \| Saudi Arabia \| Singapore \| South Korea \| Sri Lanka \| Syria \| Taiwan \| Tajikistan \| Thailand \| East Timor \| Turkey \| Turkmenistan \| United Arab Emirates \| Uzbekistan \| Vietnam \| Yemen
North America
Antigua and Barbuda \| Bahamas \| Barbados \| Belize \| Canada \| Costa Rica \| Cuba \| Dominica \| Dominican Republic \| El Salvador \| Grenada \| Guatemala \| Haiti \| Honduras \| Jamaica \| Mexico \| Nicaragua \| Panama \| Puerto Rico \| Saint Kitts and Nevis \| Saint Lucia \| Saint Vincent and the Grenadines \| Trinidad and Tobago \| USA
South America
Argentina \| Bolivia \| Brazil \| Chile \| Colombia \| Ecuador \| Guyana \| Paraguay \| Peru \| Suriname \| Uruguay \| Venezuela
Europe
Albania \| Andorra \| Austria \| Belarus \| Belgium \| Bosnia and Herzegovina \| Bulgaria \| Croatia \| Cyprus \| Czechia \| Denmark \| Estonia \| Finland \| France \| Germany \| Gibraltar \| Greece \| Greenland \| Hungary \| Iceland \| Ireland \| Italy \| Latvia \| Liechtenstein \| Lithuania \| Luxembourg \| Malta \| Moldova \| Monaco \| Montenegro \| Netherlands \| North Macedonia \| Norway \| Poland \| Portugal \| Romania \| San Marino \| Serbia \| Slovakia \| Slovenia \| Spain \| Sweden \| Switzerland \| Ukraine \| United Kingdom
Australasia
Australia \| Fiji \| Guam \| Micronesia \| New Zealand \| Papua New Guinea
Africa
Algeria \| Botswana \| Djibouti \| Egypt \| Eswatini \| Ghana \| Kenya \| Lesotho \| Libya \| Mauritania \| Morocco \| Mozambique \| Namibia \| Nigeria \| Sierra Leone \| Somalia \| Sub-Saharan Africa \| South Africa \| Tunisia \| Uganda \| Zambia \| Zimbabwe

[1] ttps://techmonitor.ai/technology/sega_signs_indonesian_assembler

[2] ttps://www.telecompaper.com/news/sega-to-transfer-games-machine-production-overseas--57396

[3] ttps://techmonitor.ai/technology/sega_to_move_all_games_machines_manufacture_outside_japan

[4] ttps://www.telecompaper.com/news/sega-to-launch-pico-toy-computer-in-1997--118094

[5] ttps://twitter.com/aimrod/status/1127966813445246976/photo/1

[6] ttps://web.archive.org/web/20050831023756/http://www.neweraonline.com:80/corp/games.htm

[7] ttps://web.archive.org/web/20100227071214/http://www.neweraonline.com/indonesia.php

[8] ttps://www.siliconera.com/sega-established-singapore-branch-to-cover-southeast-asia/

[9] ttps://www.facebook.com/epicsoft/posts/we-are-proud-to-announce-that-epicsoft-asia-pte-ltd-has-been-appointed-as-the-so/10156093727165775/

[10] ttps://www.gamerbraves.com/epicsoft-asia-is-bringing-the-sega-genesis-mini-to-south-east-asia/

[11] ttps://www.kakuchopurei.com/2022/10/sega-opens-new-singapore-branch/

[12] ttps://gettotext.com/sega-opens-a-subsidiary-in-singapore-to-conquer-southeast-asia/

[13] ttp://www.passiongp.com/

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History of Sega in Indonesia

From Sega Retro

References