Press release: 1996-04-10: Hoff joins Sega as senior VP, sales, marketing services

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- April 10, 1996--Sega of America Wednesday announced that Theodore "Ted" Hoff has joined the company as senior vice president, sales and marketing services.

Hoff is responsible for the overall retail marketing and sales performance of Sega's hardware and software products. Sales, trade marketing, creative services, media and communications functions report to Hoff.

Hoff joins Sega with more than seven years experience as a senior executive in the interactive entertainment industry and almost 20 years experience in technology and consumer goods.

In welcoming Hoff to Sega, President and Chief Executive Officer Tom Kalinske stated, "Ted's strong background coupled with his management style and personality will be a valuable asset to Sega as we lead the industry in the changing realm of interactive entertainment."

Most recently Hoff served as president, Atari North America. Prior to Atari, Hoff launched Fox Interactive, the interactive division of Twentieth Century Fox, as senior vice president and general manager. Previously, Hoff served more than four years as senior vice president, marketing and sales, at Time Warner Interactive.

Before entering the interactive entertainment field, Hoff served as strategic management counsel to many high-technology companies, as vice president and partner of Korn-Ferry International. He also held senior executive and general management positions with three Fortune 100 companies.

Hoff was vice president of operations at the Seven Up Co., where he ran company-owned plants throughout North America, and was also the vice president, retail sales, during his four year tenure.

Earlier, Hoff was part of the founding team of A&W Beverages, where, during his seven years with the company, he helped build the company into a worldwide leader in the beverage industry.

Hoff holds a B.S. degree in business and marketing from the University of San Francisco; he resides with his family in Los Altos Hills, Calif. -0-

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CONTACT: Sega of America, Redwood City

Dan Stevens, 415/802-3996
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