Sega AM3

From Sega Retro

Sega Amusement Machine Research and Development Department #3, (Sega AM R&D Dept. #3) was a division within Sega Enterprises. It was formally established in April 1993, due to an internal reorganization of the arcade development section[1], and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as Sega AM3, being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, Hisao Oguchi acted as AM3's general manager[2]. AM3 existed for most of the 1990s until May 1999 when it became Sega Software R&D Dept. 3[3].

Like AM1 and AM2, AM3 brought it's own colour to Sega's amusememnt operations. Most notabe are rail shooters (Rail Chase, Gunblade NY, The Lost World: Jurassic Park), sports (Decathlete, Virtua Tennis) and games that simulate real life careers in Crazy Taxi, Jambo! Safari or Derby Owners Club. VR-1 and Dragon Ball Z V.R.V.S. are also notable for experimenting with virtual reality and motion controls.

Members

Former members

Softography (arcade)

Softography (consumer)

Sega Saturn

Dreamcast

Magazine articles

Main article: Sega AM3/Magazine articles.

External links

References


Timeline of Sega of Japan research and development divisions








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