Sega Interactive Development Division

From Sega Retro

For the branch of Sega of Japan, see Sega Interactive (Japan).

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Sega Interactive Development Division
Founded: 1984
Defunct: 1995
Merged into: Sega of America (1992)
Los Angeles, California, United States

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Sega Interactive Development Division (SIDD), previously known as Interactive Designs, and sometimes known as Sega LA, was an American video game developer. Founded in 1984 by Rod and Nancy Nakamoto, the company is most well known for the Eternal Champions series.


For nearly a decade, the company developed games for clients like Electronic Arts, Activision, Sierra On-Line, Data East, Cinemaware, Capcom, NEC, Sega of America and The Walt Disney Company.

In late 1992, the developer was acquired by Sega of America and renamed Sega Interactive. Over the next four years, the company grew to employ more than 65 people, and would produce generate more than $250,000,000 in revenue for Sega before its closure in 1995.


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