Sega Sammy Holdings

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Sega Sammy Holdings (セガサミーホールディングス株式会社) is the parent company of Sega. It was formed in 2004 after a merger between Sega and Sammy Corporation. It is the holder of various companies originally owned by Sega or Sammy and has interests in many others.

Under the Sega Sammy regime, Sega and Sammy still operate independantly, though Sammy dropped its video game operations to concentrate on its successful Pachinko operations in Japan, and Sega took over Sammy's smaller video game division. Sega is the bigger and most well known of the two main companies involved, however was forced to look into the option of merging due to various unsuccessful endeavours (mostly the Sega Dreamcast) put them in financial troubles. The Pachinko and Pachislot markets are the holding company's biggest source of revenue, accounting for 54% of sales in 2011.

According to its website, Sega's blue colour scheme stands for "success and growth" while the green of Sammy stands for "stability and permanence".

Structure

Pachislot and Pachinko machine business

Sammy Corporation
Ginza Corporation
RODEO Co., Ltd.
Taiyo Elec Co., Ltd.

Entertainment contents business

Holding companies
- Sega Holdings Co, Ltd.
Video game software
- Sega Games Co., Ltd.
  - Sega of America, Inc.
  - Sega Europe Ltd.
  - Sega Korea Co., Ltd.
  - Sega Shanghai Co., Ltd.
  - Atlus
Digital contents
- Butterfly Corporation
- f4samurai, Inc.
- Sammy NetWorks Co., Ltd.
- Sega Digital Studio
Amusement machine production
- Sega Interactive Co., Ltd.
- Sega Logistics Service Co., Ltd.
  - Sega Amusements Europe Ltd.
  - Sega Amusements Taiwan Ltd.
- Dartslive Co., Ltd.
  - DARTSLIVE INTERNATIONAL Ltd
  - iDarts Group Ltd.
  - DARTSLIVE ASIA Ltd.
  - DARTSLIVE USA, INC
  - DARTSLIVE EUROPE LTD.
Amusement center operations
- Sega Entertainment Co.,Ltd.
  - Oasis Park Co., Ltd.
Animation and related Production
- TMS Entertainment Co., Ltd.
  - TMS Entertainment USA, Inc.
    - TMS Music Co., Ltd.
    - TMS Music (HK) Ltd.
    - TMS Music (UK) Ltd.
    - TMS Photo Co., Ltd.
    - TOCSIS INC.
    - Liverpool Co., Ltd.
    - Telecom Animation Film Co., Ltd.
    - Jinni's Inc.
- Marza Animation Planet, Inc.
Toy Production
- Sega Toys Ltd.
  - Sega Toys (Hk) Co., Ltd.
Casino machines
- Sega Sammy Creation Inc.

Resort business

Theme parks
- Sega Live Creation Inc.
Resorts
- PHOENIX RESORT CO.,LTD.
- PARADISE SEGASAMMY Co.,Ltd.
- Sega Sammy BUSAN INC.
- Sega Sammy Golf Entertainment Inc.

Others

Call Center Outsourcing, Human Resources, Temporary Staffing, and other Business holdings
- Japan Multimedia Services Corporation
- HONEST Co.,LTD.
- InfiniTalk Co.,Ltd.
- patina Co., Ltd.
Development of Stage and Performance programs
- D×L CREATION Co., Ltd.

External links