Difference between revisions of "Sega Toys"

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{{CompanyBob
 
{{CompanyBob
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| logo=Segatoys logo.svg
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| logo=SegaToys logo 2019.svg
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| width=300
 
 
| founded=1998-04
 
| founded=1998-04
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| defunct=
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| defunct=2024-04
 
| tseries=T-418
 
| tseries=T-418
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| mergedwith=
 
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| mergedinto=
 
 
| headquarters=Tokyo, Japan
 
| headquarters=Tokyo, Japan
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| prevdate=1998-04{{ref|https://web.archive.org/web/20230802015319/https://www.segatoys.co.jp/company/english/pdf/2011history-en.pdf}}
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| prev=[[Sega Yonezawa]]
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| nextdate=2024-04
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| next=[[Sega Fave]]
 
}}
 
}}
  
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'''Sega Toys''' (セガトイズ) is a consumer division of [[Sega Sammy Holdings]], which, as the name suggests, focuses on the design and manufacturing of toys.
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'''Sega Toys''' (セガトイズ) was a subsidiary of [[Sega Sammy Holdings]] that specializes in designing and manufacturing toys.
  
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Sega Toys was founded when, [[wikipedia:Tokyo|Tokyo]]-based, Yonezawa Toys Co. Ltd, Japan's largest post-War toy manufacturer, was merged into Sega in 1994. It was briefly known as ''[[Sega Yonezawa]]'' until the Yonezawa name was dropped entirely in April 1998. Prior to the merge Sega had briefly dabbled in the toy market, but had usually worked with third-parties to get their products to market, like [[wikipedia:Honjō, Saitama|Honjō]]-based, [[Canelon Toys]], [[wikipedia:Tokyo|Tokyo]]-based toy manufacturer [[Konno Sangyo Co. Ltd]] and others. The strength behind Yonezawa's back catelogue and distribution channels made Sega Toys one of the largest toy manufacturers in Japan (with strong links with the likes of Hasbro in the west).
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==History==
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Sega Toys was founded when [[wikipedia:Tokyo|Tokyo]]-based Yonezawa Toys, Japan's largest post-War toy manufacturer, was merged into Sega Enterprises in 1994. Prior to the merge, Sega usually worked with third-party toy makers like [[wikipedia:Honjō, Saitama|Honjō]]-based, [[Canelon Toys]], [[wikipedia:Tokyo|Tokyo]]-based toy [[Konno Sangyo Co. Ltd]] and others. The new company was known as [[Sega Yonezawa]] until April 1998, when its name was changed to Sega Toys. Around this time, Sega Toys took over hardware and software production for the [[Sega Pico]] from Sega Enterprises, and Sega Toys has been in charge of the Pico brand since.
  
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Since the early 2000s Sega Toys has become a mostly separate entity from Sega, with its own management structure and goals. Thanks to ''[[UFO Catcher]]'' and its many derivatives, the two often work together - Sega produces arcade equipment, while Sega Toys produces the prizes. Sega Toys also inherited the [[Sega Pico]] and produced software for the console (it has also released video games such as ''[[Bikkuriman 2000 Viva! Festival!]]'' and ''[[Boku Doraemon]]'' on the [[Sega Dreamcast]]). For whatever reason, Sega views them as a third-party publisher in this case, complete with their own T-series code.
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Since the early 2000s Sega Toys has become a mostly separate entity from Sega, with its own management structure and goals. Thanks to ''[[UFO Catcher]]'' and its many derivatives, the two often work together - Sega produces arcade equipment, while Sega Toys produces the prizes. Sega Toys has also produced its own video games such as ''[[Bikkuriman 2000 Viva! Festival!]]'' and ''[[Boku Doraemon]]'', and even has its own T-series code.
  
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Curiously not all Sega Toys-related video games are dealt with by Sega, such as Sega Toys' popular Ocha-Ken range whose video game adaptions were produced by [[MTO]].
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Though owned by Sega, not all Sega Toys-related video games are dealt with by Sega itself, such as Sega Toys' popular Ocha-Ken range whose video game adaptions were produced by [[MTO]].
  
 
The division's current president is [[Yoshiharu Suzuki]].
 
The division's current president is [[Yoshiharu Suzuki]].
 +
 +
On April 1, 2024, Sega demerged its amusement machine business (as well as [[Dartslive]] and [[Sega Logistics Service]]) and merged that division with Sega Toys to become Sega Fave.
  
 
==Softography==
 
==Softography==
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*''[[Jewelpet Mahou de Oshare ni Dance * Deco!]]'' (2012)
 
*''[[Jewelpet Mahou de Oshare ni Dance * Deco!]]'' (2012)
 
*''[[Jewelpet Cafe de Mahou no Cooking!]]'' (2013)
 
*''[[Jewelpet Cafe de Mahou no Cooking!]]'' (2013)
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===[[Neo Geo Pocket Color]]===
 
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*''[[Bikkuriman 2000 Viva! Pocket Festival!]]'' (2000)
 
  
 
===PC===
 
===PC===
 
*''[[Pico Town ni Dekakeyou!]]'' (2001)
 
*''[[Pico Town ni Dekakeyou!]]'' (2001)
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}}
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==Toys==
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{{multicol|
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{{CompanyHistory|Sega Toys|format=Toy}}
 
|cols=3}}
 
|cols=3}}
  
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==Hardware==
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==Hardware produced==
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*[[Advanced Pico Beena]]
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{{CompanyHistoryAll|Sega Toys|type=hardware}}
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*[[Mega Drive Play TV]] series (Japanese release of [[Radica Games]]'s ''Legends'' series)
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==Gallery==
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<gallery>
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Segatoys logo.svg|2001-03-22{{ref|https://web.archive.org/web/20041206144233/http://www.segatoys.co.jp/topics/010322.html}} logo
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</gallery>
  
 
==External links==
 
==External links==
 
*[http://www.segatoys.co.jp/ Website (Japanese)]
 
*[http://www.segatoys.co.jp/ Website (Japanese)]
 
*[http://www.segatoys.co.jp/english/ Company information — the only English-language part of their site]
 
*[http://www.segatoys.co.jp/english/ Company information — the only English-language part of their site]
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 +
==References==
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<references />

Latest revision as of 02:25, 1 April 2024

https://segaretro.org/images/9/9e/SegaToys_logo_2019.svg

SegaToys logo 2019.svg
Sega Toys
Founded: 1998-04
Defunct: 2024-04
T-series code: T-418
Headquarters:
Tokyo, Japan
1998-04[1]
2024-04

Sega Toys (セガトイズ) was a subsidiary of Sega Sammy Holdings that specializes in designing and manufacturing toys.

History

Sega Toys was founded when Tokyo-based Yonezawa Toys, Japan's largest post-War toy manufacturer, was merged into Sega Enterprises in 1994. Prior to the merge, Sega usually worked with third-party toy makers like Honjō-based, Canelon Toys, Tokyo-based toy Konno Sangyo Co. Ltd and others. The new company was known as Sega Yonezawa until April 1998, when its name was changed to Sega Toys. Around this time, Sega Toys took over hardware and software production for the Sega Pico from Sega Enterprises, and Sega Toys has been in charge of the Pico brand since.

Since the early 2000s Sega Toys has become a mostly separate entity from Sega, with its own management structure and goals. Thanks to UFO Catcher and its many derivatives, the two often work together - Sega produces arcade equipment, while Sega Toys produces the prizes. Sega Toys has also produced its own video games such as Bikkuriman 2000 Viva! Festival! and Boku Doraemon, and even has its own T-series code.

Though owned by Sega, not all Sega Toys-related video games are dealt with by Sega itself, such as Sega Toys' popular Ocha-Ken range whose video game adaptions were produced by MTO.

The division's current president is Yoshiharu Suzuki.

On April 1, 2024, Sega demerged its amusement machine business (as well as Dartslive and Sega Logistics Service) and merged that division with Sega Toys to become Sega Fave.

Softography

System SP

Dreamcast

Pico

Advanced Pico Beena

Neo Geo Pocket Color

Game Boy Advance

Nintendo DS

PlayStation Portable

Nintendo 3DS

Windows PC

Android

iOS

LCD

Game Boy Advance

Nintendo DS

Nintendo 3DS

PC

Toys

Hardware produced

Gallery

  • 2001-03-22[2] logo

External links

References

  1. ↑ https://www.segatoys.co.jp/company/english/pdf/2011history-en.pdf (Wayback Machine: 2023-08-02 01:53)
  2. ↑ http://www.segatoys.co.jp/topics/010322.html (Wayback Machine: 2004-12-06 14:42)
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