Actions

Difference between revisions of "Sega of America"

From Sega Retro

 
(24 intermediate revisions by 6 users not shown)
Line 1: Line 1:
{{Company
+
{{CompanyBob
| logo=
+
| logo=Sega logo International R.svg
 
| width=
 
| width=
| founded=1985
+
| founded=1986{{magref|sv|11|81}}
 
| defunct=
 
| defunct=
 
| tseries=
 
| tseries=
 
| mergedwith=
 
| mergedwith=
 
| mergedinto=
 
| mergedinto=
| headquarters=California, formerly San Francisco
+
| headquarters=California, United States
 
}}
 
}}
{{stub}}'''Sega of America''' ('''SoA''') is the company responsible for [[Sega]]'s North American operations. The sister division is [[Sega Europe]]. This page compiles all games which are made within American regions, or are developed by a Sega of America producer.
+
{{stub}}'''Sega of America, Inc.''' ('''SoA''') is the company responsible for [[Sega]]'s North American operations.
  
SoA is largely considered to be Sega's second base of operations, following [[Sega|Sega of Japan]] which ultimately makes the final decisions. Sega of America was Sega's second attempt at cracking the US market - its first, a company known as "Sega Enterprises, Inc." had previously make traction in the region in the late 1970s and early 1980s, only to have much of its assets sold to Paramount in the wake of the North American video game crash of 1983. Sega subsequently pulled back for a few months (establishing a relationship with [[Bally Midway]] for arcade and home console distribution), but re-entered the market some time later with the intent of marketing the [[Sega Master System]] to the American populace.
+
==History==
 +
Sega of America, Inc. was established in 1986{{magref|sv|11|81}}, primarily as a means to front the [[Sega Master System]] project after the success of [[Nintendo]]'s [[Nintendo Entertainment System]]. It was originally a subsidiary of Sega Enterprises Inc. (SEI), Sega's US-arm which had existed since 19xx, licensing, distributing and at one point manufacturing its own arcade games for sale across America.
  
 +
Sega Enterprises Inc. had itself traded as "Sega of America" during the 1970s{{magref|bb|1976-08-14|113}}{{magref|bb|1976-09-04|47}}{{magref|bb|1978-04-29|59}}, mainly referring to its electro-mechanical and discrete logic arcade products (and the [[Sega-Vision]]). This name fell out of use when SEI bought [[Gremlin Industries]] - Gremlin would act as Sega's way into the fledgling video game market (with SEI's game production facilities wound down), later trading as Gremlin/Sega and Sega/Gremlin before becoming Sega Electronics in 1982. While Sega Electronics was able to make a name for itself during the early 1980s, even producing games for home consoles, its assets were sold to [[Bally Midway]] in 1983, leaving Sega without a video game presence in the US for more than two years.
 +
 +
 +
During the late 1980s and early 1990s, Sega of America outsourced development for a number of home console games to third-party developers, playing an advisory role throughout the development process. While Sega owned development studios in the US (such as [[Sega Technical Institute]]), "Sega of America" is not thought to have had any in-house game programmers or artists, instead being more concerned with marketing and distribution, as well its large quality assurance team. SoA also had a say in hardware decisions - the [[Sega 32X]] for example is an American invention, and a great deal of American-led work was put into developing the [[Sega Dreamcast]].
 +
 +
Struggles selling the [[Sega Saturn]] in North America led to Japan scaling back its overseas development studios. During this period far fewer games were made in the States, meaning SoA has less influence on game development outside of testing.
 +
 +
In 2008, Sega Enterprises Inc. ceased to exist as a company, leading to Sega of America becoming the centre of all Sega's North American operations. Subsidiaries of SEI became subsidiaries of SoA.
 +
 +
 +
 +
{{rewrite}}
 
Since the mid-1980s, Sega of America's primary role has been to localize Japanese games for English-speaking regions. It was established relatively early on that an American presence was needed for Sega as the Japanese executives did not understand the American market well enough.
 
Since the mid-1980s, Sega of America's primary role has been to localize Japanese games for English-speaking regions. It was established relatively early on that an American presence was needed for Sega as the Japanese executives did not understand the American market well enough.
  
Line 23: Line 36:
 
During the Dreamcast era, Sega of America came back strong, due to [[Visual Concepts]] and the 2K games - as well as strong marketing reminiscent of the Genesis days. Like on Saturn, the bias was more towards localizing Japanese games however. In 2005, Sega of America was hit with a large scale restructuring, with it being designed to appeal more to the Western market, due to it being becoming larger than the Japanese market. This however led to numerous questionable games, with some games being some of the worst in Sega's history. This includes licensed games ''[[The Golden Compass]]'', ''[[Aliens: Colonial Marines]]'' and ''[[Iron Man]]'', as well ill fated attempts to reboot SoJ franchises such as with ''[[Golden Axe: Beast Rider]]'' and ''[[Sonic Boom: Rise of Lyric]]''.
 
During the Dreamcast era, Sega of America came back strong, due to [[Visual Concepts]] and the 2K games - as well as strong marketing reminiscent of the Genesis days. Like on Saturn, the bias was more towards localizing Japanese games however. In 2005, Sega of America was hit with a large scale restructuring, with it being designed to appeal more to the Western market, due to it being becoming larger than the Japanese market. This however led to numerous questionable games, with some games being some of the worst in Sega's history. This includes licensed games ''[[The Golden Compass]]'', ''[[Aliens: Colonial Marines]]'' and ''[[Iron Man]]'', as well ill fated attempts to reboot SoJ franchises such as with ''[[Golden Axe: Beast Rider]]'' and ''[[Sonic Boom: Rise of Lyric]]''.
  
Around 2015, Sega was evaluating on how they should handle the American branch in the future. Effectively, SoA was relocated from San Francisco to Irvine, California, to share the same office with [[Atlus USA]], which Sega had acquired earlier. The main purpose of the new Sega of America and Atlus USA, is to localize the Japanese games of their respective parent company. In addition, a dedicated office for the Sonic franchise exists as well.
+
Around 2015, Sega was evaluating on how they should handle the American branch in the future. Effectively, SoA was relocated from San Francisco to Irvine, California, to share the same office with [[Atlus USA]], which Sega had acquired earlier. The main purpose of the new Sega of America and Atlus USA, is to localize the Japanese games of their respective parent company. In addition, a dedicated office for the Sonic franchise in Burbank, California exists as well.
 
 
==Members==
 
 
 
*[[Aaron Webber]]
 
*[[Sam Mullen]]
 
  
==Former Members==
+
==Softography==
 +
{{CompanyHistoryAll|Sega of America}}
  
{{multicol|
 
*[[Adrian Stephens]]
 
*[[Al Nilsen]]
 
*[[Bernie Stolar]]
 
*[[Bill Person]]
 
*[[Brian Coburn]]
 
*[[Carol Ann Hanshaw]]
 
*[[David Delia]]
 
*[[David Javelosa]]
 
*[[David Rosen]]
 
*[[Deborah McCracken]]
 
*[[Diane A. Fornasier]]
 
*[[Ed Annunziata]]
 
*[[Eric Quakenbush]]
 
*[[Erik Wahlberg]]
 
*[[France Tantiado]]
 
*[[Greg Becksted]]
 
*[[Hideaki Irie]]
 
*[[Hirokazu Yasuhara]]
 
*[[Howard Drossin]]
 
*[[Jason Kuo]]
 
*[[Jerry Markota]]
 
*[[Jin Shimazaki]]
 
*[[John Sauer]]
 
*[[Keith Palmer]]
 
*[[Kunitake Aoki]]
 
*[[Masaaki Kawamura]]
 
*[[Michael Katz]]
 
*[[Michael Latham]]
 
*[[Patrick Riley]]
 
*[[Paul Rioux]]
 
*[[Peter Moore]]
 
*[[Rhonda Van]]
 
*[[Robert White]]
 
*[[Roger Hector]]
 
*[[Scott Berfield]]
 
*[[Scott Rohde]]
 
*[[Shinobu Toyoda]]
 
*[[Simon Jeffery]]
 
*[[Spencer Nilsen]]
 
*[[Stieg Hedlund]]
 
*[[Takaharu Utsunomiya]]
 
*[[Tom Kalinske]]
 
*[[Tony Van]]
 
*[[Yutaka Sugano]]
 
|cols=2}}
 
  
=Softography=
+
''Unlike in Sega of Japan, all games are created with an external company''
''Note that most Sonic the Hedgehog games (with a few exceptions) are not on this list.''
+
=== [[Master System]] ===
== [[Master System]] ==
 
 
{{multicol|
 
{{multicol|
* ''[[Monopoly]]'' (1987)
 
* ''[[Alf]]'' (1989) (with [[Nexa]])
 
 
* ''[[Joe Montana Football]]'' (1990)  
 
* ''[[Joe Montana Football]]'' (1990)  
 
* ''[[Ariel the Little Mermaid]]'' (1992)
 
* ''[[Ariel the Little Mermaid]]'' (1992)
Line 94: Line 54:
 
|cols=2}}
 
|cols=2}}
  
== [[Mega Drive|Genesis]] ==
+
=== [[Mega Drive]] ===
 
{{multicol|
 
{{multicol|
* ''[[Dick Tracy]]'' (1990) (with [[Sega Technical Institute]])
 
* ''[[Art Alive!]]'' (1991)
 
 
* ''[[ToeJam & Earl]]'' (1991)
 
* ''[[ToeJam & Earl]]'' (1991)
* ''[[California Games]]'' (1991)
 
* ''[[The Amazing Spider-Man vs. The Kingpin]]'' (1991)
 
* ''[[Fantasia]]'' (1991)
 
* ''[[Joe Montana Football|Joe Montana II: Sports Talk Football]]'' (1991)
 
 
* ''[[Ariel the Little Mermaid]]'' (1992)
 
* ''[[Ariel the Little Mermaid]]'' (1992)
 
* ''[[Toxic Crusaders]]'' (1992)
 
* ''[[Toxic Crusaders]]'' (1992)
* ''[[Chakan: The Forever Man]]'' (1992)
 
* ''[[Evander Holyfield's Real Deal Boxing|Evander Holyfield's "Real Deal" Boxing]]'' (1992)
 
* ''[[Ecco the Dolphin]]'' (1992)
 
 
* ''[[Dungeons & Dragons: Warriors of the Eternal Sun]]'' (1992)
 
* ''[[Dungeons & Dragons: Warriors of the Eternal Sun]]'' (1992)
 
* ''[[Greendog: The Beached Surfer Dude]]'' (1992)
 
* ''[[Greendog: The Beached Surfer Dude]]'' (1992)
 
* ''[[Kid Chameleon]]'' (1992)
 
* ''[[Kid Chameleon]]'' (1992)
 
* ''[[Menacer 6-Game Cartridge]]'' (1992)
 
* ''[[Menacer 6-Game Cartridge]]'' (1992)
* ''[[NFL Sports Talk Football '93]]'' (1992)
 
 
* ''[[TaleSpin]]'' (1992)
 
* ''[[TaleSpin]]'' (1992)
 
* ''[[Barney's Hide & Seek Game]]'' (1993)
 
* ''[[Barney's Hide & Seek Game]]'' (1993)
Line 118: Line 68:
 
* ''[[Dinosaurs for Hire]]'' (1993)
 
* ''[[Dinosaurs for Hire]]'' (1993)
 
* ''[[Eternal Champions]]'' (1993)
 
* ''[[Eternal Champions]]'' (1993)
* ''[[Home Alone 2: Lost in New York]]'' (1993)
 
* ''[[Jurassic Park]]'' (1993)
 
 
* ''[[NFL Football '94 Starring Joe Montana]]'' (1993)
 
* ''[[NFL Football '94 Starring Joe Montana]]'' (1993)
 
* ''[[Richard Scarry's Busytown]]'' (1993)
 
* ''[[Richard Scarry's Busytown]]'' (1993)
 
* ''[[Sonic Spinball]]'' (1993)
 
* ''[[Sonic Spinball]]'' (1993)
 
* ''[[The Berenstain Bears' Camping Adventure]]'' (1993)
 
* ''[[The Berenstain Bears' Camping Adventure]]'' (1993)
* ''[[The Ren & Stimpy Show: Stimpy's Invention]]'' (1993)
 
 
* ''[[ToeJam & Earl in Panic on Funkotron]]'' (1993)
 
* ''[[ToeJam & Earl in Panic on Funkotron]]'' (1993)
 
* ''[[X-Men]]'' (1993)
 
* ''[[X-Men]]'' (1993)
Line 131: Line 78:
 
* ''[[Ecco: The Tides of Time]]'' (1994)
 
* ''[[Ecco: The Tides of Time]]'' (1994)
 
* ''[[Jurassic Park: Rampage Edition]]'' (1994)
 
* ''[[Jurassic Park: Rampage Edition]]'' (1994)
* ''[[Quest for the Shaven Yak Starring Ren Hoëk & Stimpy]]'' (1994)
 
 
* ''[[Shadowrun]]'' (1994)
 
* ''[[Shadowrun]]'' (1994)
 
* ''[[Taz in Escape From Mars]]'' (1994)
 
* ''[[Taz in Escape From Mars]]'' (1994)
Line 140: Line 86:
 
* ''[[Comix Zone]]'' (1995)
 
* ''[[Comix Zone]]'' (1995)
 
* ''[[Ecco Jr.]]'' (1995)
 
* ''[[Ecco Jr.]]'' (1995)
* ''[[Garfield: Caught in the Act]]'' (1995)
 
 
* ''[[Striker]]'' (1995)
 
* ''[[Striker]]'' (1995)
 
* ''[[The Adventures of Batman & Robin]]'' (1995)
 
* ''[[The Adventures of Batman & Robin]]'' (1995)
 
* ''[[The Magic School Bus]]'' (1995)
 
* ''[[The Magic School Bus]]'' (1995)
* ''[[The Ooze]]'' (1995)
 
 
* ''[[Vectorman]]'' (1995)
 
* ''[[Vectorman]]'' (1995)
 
* ''[[World Series Baseball '95]]'' (1995)
 
* ''[[World Series Baseball '95]]'' (1995)
Line 152: Line 96:
 
|cols=2}}
 
|cols=2}}
  
== [[Game Gear]] ==
+
=== [[Game Gear]] ===
 
{{multicol|
 
{{multicol|
 
* ''[[Joe Montana Football]]'' (1991)
 
* ''[[Joe Montana Football]]'' (1991)
Line 163: Line 107:
 
|cols=2}}
 
|cols=2}}
  
== [[Sega CD]] ==
+
=== [[Sega CD]] ===
 
{{multicol|
 
{{multicol|
* ''[[Batman Returns]]'' (1993)
 
 
* ''[[Ecco the Dolphin]]'' (1995)
 
* ''[[Ecco the Dolphin]]'' (1995)
 
* ''[[Ecco: The Tides of Time]]'' (1995)
 
* ''[[Ecco: The Tides of Time]]'' (1995)
 
* ''[[Eternal Champions: Challenge from the Dark Side]]'' (1995)
 
* ''[[Eternal Champions: Challenge from the Dark Side]]'' (1995)
* ''[[The Adventures of Batman & Robin]]'' (1995)
 
 
* ''[[Wild Woody]]'' (1995)
 
* ''[[Wild Woody]]'' (1995)
 
|cols=2}}
 
|cols=2}}
Line 183: Line 125:
 
*''[[Storyware Sampler]]'' (1996)
 
*''[[Storyware Sampler]]'' (1996)
 
*''[[Math Antics with Disney's 101 Dalmatians]]'' (1996)
 
*''[[Math Antics with Disney's 101 Dalmatians]]'' (1996)
*''[[Sesame Street: Alphabet Avenue]]'' (1997)
 
  
== [[Sega 32X]] ==
+
=== [[Sega 32X]] ===
 
* ''[[Star Wars Arcade]]'' (1994)
 
* ''[[Star Wars Arcade]]'' (1994)
 
* ''[[Golf Magazine: 36 Great Holes Starring Fred Couples]]'' (1995)
 
* ''[[Golf Magazine: 36 Great Holes Starring Fred Couples]]'' (1995)
Line 192: Line 133:
 
* ''[[Spider-Man: Web of Fire]]'' (1996)
 
* ''[[Spider-Man: Web of Fire]]'' (1996)
  
== [[Sega Saturn]] ==
+
=== [[Sega Saturn]] ===
 
{{multicol|
 
{{multicol|
 
* ''[[Bug!]]'' (1995)
 
* ''[[Bug!]]'' (1995)
Line 208: Line 149:
 
|cols=2}}
 
|cols=2}}
  
== [[Dreamcast]] ==
+
=== [[Dreamcast]] ===
 
{{multicol|
 
{{multicol|
 
* ''[[NBA 2K]]'' (1999)
 
* ''[[NBA 2K]]'' (1999)
Line 224: Line 165:
 
|cols=2}}
 
|cols=2}}
  
== [[PlayStation 2]] ==
+
===[[PlayStation 2]] ===
  
 
{{multicol|
 
{{multicol|
Line 247: Line 188:
 
|cols=2}}
 
|cols=2}}
  
== [[GameBoy Advance]] ==
+
=== [[GameBoy Advance]] ===
  
 
{{multicol|
 
{{multicol|
Line 257: Line 198:
 
* ''[[Jet Set Radio (Game Boy Advance)]]'' (2003)
 
* ''[[Jet Set Radio (Game Boy Advance)]]'' (2003)
 
* ''[[Charlotte's Web]]'' (2006)
 
* ''[[Charlotte's Web]]'' (2006)
 +
* ''[[Sonic Genesis]]'' (2006)
 
|cols=2}}
 
|cols=2}}
  
== [[Xbox]] ==
+
=== [[Xbox]] ===
  
 
{{multicol|
 
{{multicol|
Line 280: Line 222:
 
|cols=2}}
 
|cols=2}}
  
== [[GameCube]] ==
+
=== [[GameCube]] ===
  
 
{{multicol|
 
{{multicol|
Line 291: Line 233:
 
|cols=2}}
 
|cols=2}}
  
== [[Nintendo DS]] ==
+
=== [[Nintendo DS]] ===
  
 
{{multicol|
 
{{multicol|
Line 304: Line 246:
 
|cols=2}}
 
|cols=2}}
  
== [[PlayStation Portable]] ==
+
=== [[PlayStation Portable]] ===
  
 
{{multicol|
 
{{multicol|
 
* ''[[Sonic Rivals]]'' (2006)
 
* ''[[Sonic Rivals]]'' (2006)
 
* ''[[After Burner: Black Falcon]]'' (2007)
 
* ''[[After Burner: Black Falcon]]'' (2007)
* ''[[Alien Syndrome (2007)]]'' (2007)
+
* ''[[Alien Syndrome (2007)|Alien Syndrome]]'' (2007)
 
* ''[[Crazy Taxi: Fare Wars]]'' (2007)
 
* ''[[Crazy Taxi: Fare Wars]]'' (2007)
 
* ''[[Sega Genesis Collection]]'' (2006)
 
* ''[[Sega Genesis Collection]]'' (2006)
Line 318: Line 260:
 
|cols=2}}
 
|cols=2}}
  
== [[Xbox 360]] ==
+
=== [[Xbox 360]] ===
  
 
{{multicol|
 
{{multicol|
Line 339: Line 281:
 
|cols=2}}
 
|cols=2}}
  
== [[Wii]] ==
+
=== [[Wii]] ===
  
 
{{multicol|
 
{{multicol|
* [[Alien Syndrome (2007)]] (2007)
+
*''[[Alien Syndrome (2007)|Alien Syndrome]] (2007)''
* [[The Golden Compass]] (2007)
+
*''[[The Golden Compass]] (2007)''
* [[The Incredible Hulk]] (2008)
+
*''[[The Incredible Hulk]] (2008)''
* [[Samba de Amigo]] (2008)
+
*''[[Samba de Amigo]] (2008)''
* [[The Conduit]] (2009)
+
*''[[The Conduit]] (2009)''
* [[Iron Man 2]] (2010)
+
*''[[Iron Man 2]] (2010)''
* [[Tournament of Legends]] (2010)
+
*''[[Tournament of Legends]] (2010)''
* [[Captain America: Super Soldier]] (2011)
+
*''[[Captain America: Super Soldier]] (2011)''
* [[Conduit 2]] (2011)
+
*''[[Conduit 2]] (2011)''
* [[Thor: God of Thunder]] (2011)
+
*''[[Thor: God of Thunder]] (2011)''
 
|cols=2}}
 
|cols=2}}
  
== [[PlayStation 3]] ==
+
=== [[PlayStation 3]] ===
  
 
* ''[[Condemned: Criminal Origins]]'' (2005)
 
* ''[[Condemned: Criminal Origins]]'' (2005)
Line 361: Line 303:
 
* ''[[Condemned 2: Bloodshot]]'' (2008)
 
* ''[[Condemned 2: Bloodshot]]'' (2008)
  
== [[PlayStation 3]] ==
+
=== [[Nintendo 3DS]] ===
 
 
{{multicol|
 
* ''[[Condemned: Criminal Origins]]'' (2005)
 
* ''[[Full Auto 2: Battlelines]]'' (2008)
 
* ''[[Golden Axe: Beast Rider]]'' (2008)
 
* ''[[Iron Man]]'' (2008)
 
* ''[[The Incredible Hulk]]'' (2008)
 
* ''[[Universe at War: Earth Assault]]'' (2008)
 
* ''[[Sega Mega Drive Ultimate Collection]]'' (2009)
 
* ''[[Aliens vs. Predator]]'' (2010)
 
* ''[[Alpha Protocol]]'' (2010)
 
* ''[[Iron Man 2]]'' (2010)
 
* ''[[Captain America: Super Soldier]]'' (2011)
 
* ''[[Thor: God of Thunder]]'' (2011)
 
* ''[[Aliens: Colonial Marines]]'' (2013)
 
* ''[[The Cave]]'' (2013)
 
|cols=2}}
 
 
 
== [[Nintendo 3DS]] ==
 
  
 
* ''[[Captain America: Super Soldier]]'' (2011)
 
* ''[[Captain America: Super Soldier]]'' (2011)
Line 388: Line 311:
 
* ''[[Sonic Boom: Fire & Ice]]'' (2014)
 
* ''[[Sonic Boom: Fire & Ice]]'' (2014)
  
== [[Wii U]] ==
+
=== [[Wii U]] ===
  
 
* ''[[The Cave]]'' (2013)
 
* ''[[The Cave]]'' (2013)
 
* ''[[Sonic Boom: Rise of Lyric]]'' (2014)
 
* ''[[Sonic Boom: Rise of Lyric]]'' (2014)
  
== [[Xbox One]] ==
+
=== [[Xbox One]] ===
  
 
* ''[[Sonic Mania]]'' (2017)
 
* ''[[Sonic Mania]]'' (2017)
  
== [[PlayStation 4]] ==
+
=== [[PlayStation 4]] ===
  
 
* ''[[Sonic Mania]]'' (2017)
 
* ''[[Sonic Mania]]'' (2017)
  
== [[Nintendo Switch]] ==
+
=== [[Nintendo Switch]] ===
  
 
* ''[[Sonic Mania]]'' (2017)
 
* ''[[Sonic Mania]]'' (2017)
  
== PC ==
+
=== [[PC]] ===
  
 
{{multicol|
 
{{multicol|
Line 437: Line 360:
 
* ''[[Spiral Knights]]'' (2011)
 
* ''[[Spiral Knights]]'' (2011)
 
* ''[[Aliens: Colonial Marines]]'' (2013)  
 
* ''[[Aliens: Colonial Marines]]'' (2013)  
* ''[[Company of Heroes 2]]'' (2013)
 
 
* ''[[Godsrule: War of Mortals]]'' (2013)
 
* ''[[Godsrule: War of Mortals]]'' (2013)
 
* ''[[Sonic Mania]]'' (2017)
 
* ''[[Sonic Mania]]'' (2017)
*''[[Warhammer 40,000: Dawn of War III]]'' (2017)
 
 
|cols=2}}
 
|cols=2}}
  
== External Links ==
+
== External links ==
 +
*[http://www.sega.com Official Website]
  
*[http://www.sega.com Official Website]
+
==References==
 +
<references />
  
 
{{clear}}
 
{{clear}}
 
{{SegaOverseas}}
 
{{SegaOverseas}}

Latest revision as of 15:06, 10 February 2020

Sega logo International R.svg
Sega of America
Founded: 1986[1]
Headquarters: California, United States

This short article is in need of work. You can help Sega Retro by adding to it.


Sega of America, Inc. (SoA) is the company responsible for Sega's North American operations.

History

Sega of America, Inc. was established in 1986[1], primarily as a means to front the Sega Master System project after the success of Nintendo's Nintendo Entertainment System. It was originally a subsidiary of Sega Enterprises Inc. (SEI), Sega's US-arm which had existed since 19xx, licensing, distributing and at one point manufacturing its own arcade games for sale across America.

Sega Enterprises Inc. had itself traded as "Sega of America" during the 1970s[2][3][4], mainly referring to its electro-mechanical and discrete logic arcade products (and the Sega-Vision). This name fell out of use when SEI bought Gremlin Industries - Gremlin would act as Sega's way into the fledgling video game market (with SEI's game production facilities wound down), later trading as Gremlin/Sega and Sega/Gremlin before becoming Sega Electronics in 1982. While Sega Electronics was able to make a name for itself during the early 1980s, even producing games for home consoles, its assets were sold to Bally Midway in 1983, leaving Sega without a video game presence in the US for more than two years.


During the late 1980s and early 1990s, Sega of America outsourced development for a number of home console games to third-party developers, playing an advisory role throughout the development process. While Sega owned development studios in the US (such as Sega Technical Institute), "Sega of America" is not thought to have had any in-house game programmers or artists, instead being more concerned with marketing and distribution, as well its large quality assurance team. SoA also had a say in hardware decisions - the Sega 32X for example is an American invention, and a great deal of American-led work was put into developing the Sega Dreamcast.

Struggles selling the Sega Saturn in North America led to Japan scaling back its overseas development studios. During this period far fewer games were made in the States, meaning SoA has less influence on game development outside of testing.

In 2008, Sega Enterprises Inc. ceased to exist as a company, leading to Sega of America becoming the centre of all Sega's North American operations. Subsidiaries of SEI became subsidiaries of SoA.



Rewrite.svg
This article needs to be rewritten.
This article needs to be rewritten to conform to a higher standard of article quality. After the article has been rewritten, you may remove this message. For help, see the How to Edit a Page article.

Since the mid-1980s, Sega of America's primary role has been to localize Japanese games for English-speaking regions. It was established relatively early on that an American presence was needed for Sega as the Japanese executives did not understand the American market well enough.

At first, Sega of America allied with Tonka for Master System distribution, though following the launch of the Sega Mega Drive (Genesis in North America), it began to play a much more significant role in the industry. Sega of America's efforts greatly influenced the video game industry as we know it today (for example, it created the VRC ratings board, which led to first industry-wide system, the ESRB)

For many years it was believed that America could not produce video games to Japanese standards - SoA's first home-grown game, Monopoly needed to be "saved" from poor quality production and impending delays in 1988, and this trend often continued, with SoA adopting a policy of quantity over quality (attempting to develop and publish significantly more games than rivals Nintendo to give the impression that Sega systems were backed by more developers, and were hence seen as superior). Over time, Sega of America became the dominant force within Sega, largely thanks to luminous executive Tom Kalinske. This was in thanks to marketing strategies of the Genesis in the US, as well as a strong line-up of games that defined Sega's library like Ecco the Dolphin, ToeJam & Earl, Comix Zone, as well as sports games and other games based on western licenses and movies. The marketing influence of the Sonic The Hedgehog series is also of note, although besides Sonic the Hedgehog 2, the game development staff remained Japanese throughout.

In the mid 90's, SoA largely fell of due to Sega Saturn compatibility and development being very hard for developers. During that period, Tom Kalinske generally disagreed with the policies of Sega of Japan, and went on to do edutainment, which was influenced by SoA's own efforts (mostly by Novotrade) on the Sega Pico. Another venture was SegaSoft an off-shoot branch that focused on original PC games, formed around the mid 90's. Around the same period, Sega of Japan launched a PC initiative by porting a variety of games.

During the Dreamcast era, Sega of America came back strong, due to Visual Concepts and the 2K games - as well as strong marketing reminiscent of the Genesis days. Like on Saturn, the bias was more towards localizing Japanese games however. In 2005, Sega of America was hit with a large scale restructuring, with it being designed to appeal more to the Western market, due to it being becoming larger than the Japanese market. This however led to numerous questionable games, with some games being some of the worst in Sega's history. This includes licensed games The Golden Compass, Aliens: Colonial Marines and Iron Man, as well ill fated attempts to reboot SoJ franchises such as with Golden Axe: Beast Rider and Sonic Boom: Rise of Lyric.

Around 2015, Sega was evaluating on how they should handle the American branch in the future. Effectively, SoA was relocated from San Francisco to Irvine, California, to share the same office with Atlus USA, which Sega had acquired earlier. The main purpose of the new Sega of America and Atlus USA, is to localize the Japanese games of their respective parent company. In addition, a dedicated office for the Sonic franchise in Burbank, California exists as well.

Softography


Unlike in Sega of Japan, all games are created with an external company

Master System

Mega Drive

Game Gear

Sega CD

Pico

Sega 32X

Sega Saturn

Dreamcast

PlayStation 2

GameBoy Advance

Xbox

GameCube

Nintendo DS

PlayStation Portable

Xbox 360

Wii

PlayStation 3

Nintendo 3DS

Wii U

Xbox One

PlayStation 4

Nintendo Switch

PC

External links

References

Overseas Sega companies, studios and subsidiaries
84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20
CSK Sega Sammy Holdings
Sega of America
Sega Technical Institute
Sega Away Team
Sega Europe
Sega France Sega France
Sega España Sega España
Sega Interactive
Sega Germany Sega Germany
Sega Taiwan
Sega Benelux Sega Benelux
Sega Multimedia Studio
Sega Midwest Studio
Sega Amusements USA
Deith Leisure Sega Amusements Europe Sega Amusements International
Sega Total Solutions
Sega Prize Europe
Sega Music Group
SegaSoft
Sega Entertainment
No Cliche
Sega of America Dreamcast
Sonic Team USA Sega Studios USA
Visual Concepts
Sega.com
Sega Mobile Sega Networks Inc.
Sega Publishing Korea
Sega of China
The Creative Assembly
Sega Studios San Francisco
Sports Interactive
Sega Studios Australia
Three Rings Design
Relic Entertainment
Atlus USA
Demiurge Studios
Go Game
Amplitude Studios