Difference between revisions of "Sponsorships"

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The following lists instances where this has occurred. Not included are cases where Sega has helped established a venture (such as [[GameWorks]] or [[SegaWorld London]]), only to withdraw their name later on.
 
The following lists instances where this has occurred. Not included are cases where Sega has helped established a venture (such as [[GameWorks]] or [[SegaWorld London]]), only to withdraw their name later on.
 +
 +
For official endorsements of [[Sega]] products by notable people, see [[Endorsements]].
  
 
==Sports==
 
==Sports==
 +
 
===American Football===
 
===American Football===
 +
====NFL Players Party 1996/Super Bowl XXX====
 +
Sega sponsored the 1996 NFL Players Party, held at the Phoenix Civic Plaza on Thursday, January 28{{magref|bb|1996-01-27|98}}. In addition to ofering tickets to Super Bowl XXX, there were live performances by Meat Loaf and Sawyer Brown{{magref|bb|1996-01-27|98}}.
 +
 +
Featured were 17 video game banks, with 4-8 [[Sega Genesis]] and [[Sega Saturn]] systems. Dieon Sanders made an appearance and competed (and won) against Rod Woodson{{magref|egm|81|108}}. Other sporting celebrities were also on hand to write autographs{{magref|egm|81|110}}.
 +
 +
Sega also collaborated with Cartoon Network to advertise the party with call-in contests for tickets and participating Best Buy stores also offered forms for the contest{{magref|bb|1996-01-27|98}}.
 +
 +
Sega made available "on satellite" its Super Bowl predictions, using ''[[Prime Time NFL Football Starring Deion Sanders]]'' to simulate the match. Sega were claiming that with incorporated NFL statistics, the game could predict outcomes with a 85-90% accuracy rate{{magref|bb|1996-01-27|98}}.
 +
 +
=====NFL Players Party cards=====
 +
A set of 12 collectable cards were also released to commemorate the event. The set is unusual in that each card was produced by an entirely different trading card manufacturer, so no two cards share the same design (although they are all the same physical size).
 +
<gallery>
 +
Checklist (front)
 +
Checklist (back)
 +
Morten Andersen (front)
 +
Morten Andersen (back)
 +
Steve Bono (front)
 +
Steve Bono (back)
 +
Robert Brooks (front)
 +
Robert Brooks (back)
 +
Tim Brown (front)
 +
Tim Brown (back)
 +
Tony Dorsett (front)
 +
Tony Dorsett (back)
 +
Gus Frerotte (front)
 +
Gus Frerotte (back)
 +
Kevin Hardy (front)
 +
Kevin Hardy (back)
 +
Tyrone Hughes (front)
 +
Tyrone Hughes (back)
 +
Dan Marino (front)
 +
Dan Marino (back)
 +
Curtis Martin (front)
 +
Curtis Martin (back)
 +
Deion Sanders (front)
 +
Deion Sanders (back)
 +
</gallery>
 +
 +
====1997 NFL Players Party====
 +
<gallery>
 +
1997PlayersParty Ticket.jpg
 +
1997PlayersParty Ticket Back.jpg
 +
</gallery>
 +
 +
====2001 Las Vegas Bowl====
 +
Sega (Sports) sponsored US college football's 2001 Las Vegas Bowl, featuring the Utah Utes and the USC Trojans.
 +
<gallery>
 +
LasVegasBowl2001 US Program.jpg|Program
 +
</gallery>
 +
 +
====2002 Las Vegas Bowl====
 +
Sega returned the following year to sponsor the 2002 Las Vegas Bowl, featuring the New Mexico Lobos and the UCLA Bruins.
 +
<gallery>
 +
LasVegasBowl2002 US Program.jpg|Program
 +
</gallery>
 +
 
===Baseball===
 
===Baseball===
*Sega Sports @ Centerfield{{intref|Press release: 2000-03-23 Sega Sports Announces Exclusive Deal With San Francisco Giants for Pacific Bell Park}}
 
 
 
===Basketball===
 
===Basketball===
====Levallois Sporting Club Basket (France; 1993/1994??)====
+
====Levallois Sporting Club Basket (France; 1993/1994)====
 
<gallery>
 
<gallery>
LevalloisSportingClubBasket (1993-94 Season).jpg|Levallois Sporting Club Basket team (1993/1994 Season), standing, from left to right: unknown man, assistant coach [[wikipedia:Sylvain Lautié|Sylvain Lautié]], #7-Patrick Cham, #9-[[wikipedia:Michael Brooks (basketball)|Michael Brooks]], #15-Patrick Plantier, #12-Richard "Rick" Doyle, #8-Christian Garnier and head coach Jacques "Jacky" Renaud, crouching, from left to right: #14-[[wikipedia:Terence Stansbury|Terence Stansbury]], #11-Frédéric "Freddy" Hufnagel, #10-Michel Wachowiak, #6-Laurent Sénéchal and #5-Éric Fleury
+
LevalloisSportingClubBasket (1993-94 Season).jpg|[[wikipedia:Levallois Sporting Club Basket|Levallois Sporting Club Basket]] team (1993/1994 Season), standing, from left to right: unknown man, assistant coach [[wikipedia:Sylvain Lautié|Sylvain Lautié]], #7-[[wikipedia:Patrick Cham|Patrick Cham]], #9-[[wikipedia:Michael Brooks (basketball)|Michael Brooks]], #15-Patrick Plantier, #12-Richard "Rick" Doyle, #8-Christian Garnier and head coach Jacques "Jacky" Renaud, crouching, from left to right: #14-[[wikipedia:Terence Stansbury|Terence Stansbury]], #11-[[wikipedia:FR:Freddy Hufnagel|Frédéric "Freddy" Hufnagel]], #10-Michel Wachowiak, #6-Laurent Sénéchal and #5-Éric Fleury
LevalloisSportingClubBasket1 (1993-94 Season).jpg|[[wikipedia:Michael Brooks (basketball)|Michael Brooks]] of Levallois Sporting Club Basket blocks American professional basketball player [[wikipedia:Marcus Webb|Marcus Webb]] of [[wikipedia:Pau, Pyrénées-Atlantiques|Pau]]-based French professional basketball club [[wikipedia:Élan Béarnais|Élan Béarnais]], during a match of the 1993/94 Season of [[wikipedia:LNB Pro A|LNB Pro A]], the top-tier level men's professional basketball league in France (Patrick Cham in the background)
+
LevalloisSportingClubBasket1 (1993-94 Season).jpg|[[wikipedia:Michael Brooks (basketball)|Michael Brooks]] of [[wikipedia:Levallois Sporting Club Basket|Levallois Sporting Club Basket]] blocks American professional basketball player [[wikipedia:Marcus Webb|Marcus Webb]] of [[wikipedia:Pau, Pyrénées-Atlantiques|Pau]]-based French professional basketball club [[wikipedia:Élan Béarnais|Élan Béarnais]], during a match of the 1993/94 Season of [[wikipedia:LNB Pro A|LNB Pro A]], the top-tier level men's professional basketball league in France ([[wikipedia:Patrick Cham|Patrick Cham]] in the background)
Patrick Cham (Levallois Sporting Club Basket).jpg|Patrick Cham
+
Patrick Cham (Levallois Sporting Club Basket).jpg|[[wikipedia:Patrick Cham|Patrick Cham]]
 
Terence Stansbury (Levallois Sporting Club Basket).jpg|[[wikipedia:Terence Stansbury|Terence Stansbury]]
 
Terence Stansbury (Levallois Sporting Club Basket).jpg|[[wikipedia:Terence Stansbury|Terence Stansbury]]
 
</gallery>
 
</gallery>
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Panini Éric Fleury FR 1994 Basketball Official Card 60 Front.jpg
 
Panini Éric Fleury FR 1994 Basketball Official Card 60 Front.jpg
 
Panini Éric Fleury FR 1994 Basketball Official Card 60 Back.jpg
 
Panini Éric Fleury FR 1994 Basketball Official Card 60 Back.jpg
 +
Panini Laurent Sénéchal FR 1994 Basketball Official Card 61 Front.jpg
 +
Panini Laurent Sénéchal FR 1994 Basketball Official Card 61 Back.jpg
 
Panini Patrick Cham FR 1994 Basketball Official Card 62 Front.jpg
 
Panini Patrick Cham FR 1994 Basketball Official Card 62 Front.jpg
 
Panini Patrick Cham FR 1994 Basketball Official Card 62 Back.jpg
 
Panini Patrick Cham FR 1994 Basketball Official Card 62 Back.jpg
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Panini Richard Doyle FR 1994 Basketball Official Card 67 Front.jpg
 
Panini Richard Doyle FR 1994 Basketball Official Card 67 Front.jpg
 
Panini Richard Doyle FR 1994 Basketball Official Card 67 Back.jpg
 
Panini Richard Doyle FR 1994 Basketball Official Card 67 Back.jpg
 +
Panini Terence Stansbury FR 1994 Basketball Official Card 68 Font.jpg
 +
Panini Terence Stansbury FR 1994 Basketball Official Card 68 Back.jpg
 
Panini Patrick Plantier FR 1994 Basketball Official Card 69 Front.jpg
 
Panini Patrick Plantier FR 1994 Basketball Official Card 69 Front.jpg
 
Panini Patrick Plantier FR 1994 Basketball Official Card 69 Back.jpg
 
Panini Patrick Plantier FR 1994 Basketball Official Card 69 Back.jpg
 
</gallery>
 
</gallery>
 +
 +
====RAF Junior and Cadet leagues====
 +
{{magref|odmuk|7|29}}
  
 
===Cycling===
 
===Cycling===
 +
====The Sega British BMX Racing Championships 1990====
 +
{{mainArticle|The Sega British BMX Racing Championships 1990}}
 
*Laurent Fignon, Tour de France (1993)
 
*Laurent Fignon, Tour de France (1993)
*[[The Sega British BMX Racing Championships 1990]]
 
  
 
====1993 [[wikipedia:Vuelta a España|Vuelta a España]] ([[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification)====
 
====1993 [[wikipedia:Vuelta a España|Vuelta a España]] ([[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification)====
[[Sega]] was the official sponsor of the [[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification in the [[wikipedia:1993 Vuelta a España|1993 Vuelta a España]]. To promote the brand, [[Sega]] Spain transformed a big truck into an itinerant booth equipped with several [[Sega Mega Drive]] consoles for kids to play at no charge, which toured by all the 21 stages of the [[wikipedia:Vuelta a España|Vuelta a España]], spreading joy among Spanish children.
+
[[Sega]] was the official sponsor{{magref|megasega|1|10}} of the [[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification in the [[wikipedia:1993 Vuelta a España|1993 Vuelta a España]]. To promote the brand, [[Sega]] Spain transformed a big truck with a cargo space of 13,5 x 6{{magref|megasega|1|10}} meters into an itinerant booth equipped with several [[Sega Mega Drive]] consoles for kids to play at no charge, which toured by all the 21 stages of the [[wikipedia:Vuelta a España|Vuelta a España]], spreading joy among Spanish children.
 
<gallery>
 
<gallery>
1993 Vuelta a España Stage 4 (Laurent Jalabert).jpg|French professional road racing cyclist [[wikipedia:Laurent Jalabert|Laurent Jalabert]] third classified of Stage 4{{ref|http://gclaglorietaotrasfotos.blogspot.com/2009/06/vuelta-espana-1993.html}} ([[wikipedia:A Gudiña|A Gudiña]]-[[wikipedia:Salamanca|Salamanca]]) of the [[wikipedia:1993 Vuelta a España|1993 Vuelta a España]] receives the Blue Jersey (currently Green Jersey) for leading, after four stages, the overall [[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification (April 29, 1993)
+
1993 Vuelta a España Stage 4 (Laurent Jalabert).jpg|French professional road racing cyclist [[wikipedia:Laurent Jalabert|Laurent Jalabert]] third classified of Stage 4{{ref|https://web.archive.org/web/20190415124307/http://gclaglorietaotrasfotos.blogspot.com/2009/06/vuelta-espana-1993.html}} ([[wikipedia:A Gudiña|A Gudiña]]-[[wikipedia:Salamanca|Salamanca]]) of the [[wikipedia:1993 Vuelta a España|1993 Vuelta a España]] receives the Blue Jersey (currently Green Jersey) for leading, after four stages, the overall [[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification (April 29, 1993)
 
1993VueltaaEspaña1 (Regularidad Classification).jpg|Each winner of the [[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification received a [[Sega Mega Drive]] console as prize
 
1993VueltaaEspaña1 (Regularidad Classification).jpg|Each winner of the [[wikipedia:Points classification in the Vuelta a España|"Regularidad"]] Classification received a [[Sega Mega Drive]] console as prize
 
1993VueltaaEspañaStage20 (Laurent Jalabert).jpg|[[wikipedia:Laurent Jalabert|Laurent Jalabert]]
 
1993VueltaaEspañaStage20 (Laurent Jalabert).jpg|[[wikipedia:Laurent Jalabert|Laurent Jalabert]]
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1993VueltaaEspaña2 (Sega Truck).jpg
 
1993VueltaaEspaña2 (Sega Truck).jpg
 
1993VueltaaEspaña3 (Sega Truck).jpg
 
1993VueltaaEspaña3 (Sega Truck).jpg
 +
1993VueltaaEspaña4 (Sega Truck).jpg
 
</gallery>
 
</gallery>
  
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===Golf===
 
===Golf===
*1992 LPGA Sega Women's Championship (1992)
+
====1992 LPGA Sega Women's Championship====
 +
[[Sega]] was the official sponsor of the 1992 LPGA Sega Women's Championship, held at the Eagle's Landing Country Club in [[wikipedia:Stockbridge, Georgia|Stockbridge]], Georgia from April 16 to April 19, 1992{{ref|https://web.archive.org/web/20060329014017/http://www.kronishsports.com/SE/Golf/LPGA/1990s/1992.htm}} and won by  American professional golfer and television golf broadcaster [[wikipedia:Dottie Pepper|Dottie Pepper]] (competing as Dottie Mochrie).
 +
<gallery>
 +
SegaWomensChampionship logo.png|Logo
 +
SegaWomensChampionship Cap.jpg|Promotional cap
 +
</gallery>
 +
 
 +
===Ice hockey===
 +
{{mainArticle|Sponsorships/Ice hockey}}
 +
 
 +
===Kickboxing===
 +
====K-1 The Challenge '99====
 +
Sega's [[Dreamcast]] console was a sponsor for the kickboxing event "K-1 The Challenge '99", taking place on the 3rd March 1999 at the Yoyogi National Gymnasium in Tokyo, Japan{{magref|dmjp|1999-13|6}}. Dreamcast logos were placed at two of the four corners of the ring. Curiously no kickboxing games were ever released on the console.
 +
 
 +
===Mixed martial arts===
 +
====Inoki Bom-Ba-Ye 2001====
 +
Sega and ''[[Virtua Fighter 4]]'' sponsored Inoki Bom-Ba-Ye 2001, an MMA event which took place on 31st December, 2001 at the Saitama Super Arena{{ref|https://web.archive.org/web/20020127064437/http://www.sega.co.jp/event/ev_vf4inoki.html}}. Sega and ''Virtua Fighter 4'' logos could be seen on the ring floor (and the red/blue corners), and a set of [[PlayStation 2]] kiosks running the game could be found in the lobby.
 +
 
 +
The event was televised on [[TBS]] as ''Saikyou no Kakutou ou Kettei-sen! Inoki-gun vs K-1'' (最強の格闘王決定戦!猪木軍 vs K―1). The first television advertisment for PS2 ''Virtua Fighter 4'' was aired during the break(s){{ref|https://web.archive.org/web/20020127064437/http://www.sega.co.jp/event/ev_vf4inoki.html}}.
 +
 
 +
<gallery>
 +
InokiBomBaYe2001 VirtuaFighter4 1.jpg
 +
InokiBomBaYe2001 VirtuaFighter4 2.jpg
 +
InokiBomBaYe2001 VirtuaFighter4 3.jpg
 +
InokiBomBaYe2001 VirtuaFighter4 4.jpg
 +
InokiBomBaYe2001 VirtuaFighter4 5.jpg
 +
InokiBomBaYe2001 VirtuaFighter4 6.jpg
 +
InokiBomBaYe2001 VirtuaFighter4 7.jpg
 +
InokiBomBaYe2001 VirtuaFighter4 8.jpg
 +
</gallery>
 +
 
 +
===Badminton===
 +
====The Euro Sega Challenge 1993{{ref|1=https://web.archive.org/web/20200901123832/http://badmintoneurope.com/cms/?&pageid=23550}}====
 +
 
 +
===Skateboarding===
 +
====[[wikipedia:World Cup of Skateboarding|World Cup of Skateboarding]]====
 +
[[Sega]] was one of the official sponsors in two editions of the Münster Monster Mastership World Cup of Skateboarding{{ref|https://archive.vn/fdNkQ|http://www.wcsk8.com/history-of-wcs}} (''Münster Monster Mastership Skateboard-Weltmeisterschaft''), most precisely in the Münster Monster Mastership 1993{{ref|https://web.archive.org/web/20050306183434/http://mastership.de/de/history/results.phtml}}{{fileref|PortugalRadical Book PT 1994.pdf|page=21}} and in its sucessor the Münster Monster Mastership 1994{{ref|https://web.archive.org/web/20050306183434/http://mastership.de/de/history/results.phtml}}{{fileref|PortugalRadical Book PT 1994.pdf|page=21}}{{fileref|PortugalRadical Book PT 1994.pdf|page=22}}, both held at the [[wikipedia:Halle Münsterland|Halle Münsterland]] convention center in [[wikipedia:Münster|Münster]], Germany.
 +
 
 +
A [[Sega Mega-CD 2]] was offered to each of the first three classified of both the halfpipe  and  streetstyle disciplines.
 +
 
 +
=====Münster Monster Mastership 1993{{fileref|Münster Monster Mastership 1993.mp4}}=====
 +
<gallery>
 +
MünsterMonsterMastership1993 DE Ticket.jpg|Ticket
 +
MünsterMonsterMastership1993 DE Sticker.jpg|Sticker
 +
MünsterMonsterMastership1993.png|German entrepreneur and skateboard pioneer [https://de.wikipedia.org/wiki/Titus_Dittmann Titus Dittmann]{{ref|https://archive.vn/syD6u|http://www.worldskate.org/news/17-world-skate/2721-mr-titus-dittmann-from-germany-appointed-as-firs-cisb-chairman.html}} (Titus Eberhard Dittmann), founder of [https://de.wikipedia.org/wiki/Titus_(Unternehmen) Titus GmbH], the European market leader in retailing skateboards and streetwear, and one of the organizers of the Münster Monster Mastership World Cup of Skateboarding
 +
MünsterMonsterMastership1993 (Tony Hawk).png|American professional skateboarder [[wikipedia:Tony Hawk|Tony Hawk]], winner{{ref|https://web.archive.org/web/20050306183434/http://mastership.de/de/history/results.phtml}} in the ''"Halfpipe Pro"'' category and runner-up{{ref|https://web.archive.org/web/20050306183434/http://mastership.de/de/history/results.phtml}} in the ''"Streetstyle Pro"'' category
 +
MünsterMonsterMastership1993 (Ed Templeton).png|American professional skateboarder [[wikipedia:Ed Templeton|Ed Templeton]], winner{{ref|https://web.archive.org/web/20050306183434/http://mastership.de/de/history/results.phtml}} in the ''"Streetstyle Pro"'' category
 +
</gallery>
 +
 
 +
=====Münster Monster Mastership 1994=====
 +
<gallery>
 +
ChrisSenn (Münster Monster Mastership 1994).jpg|[[wikipedia:Chris Senn|Chris Senn]]
 +
ChristianHosoi (Münster Monster Mastership 1994).jpg|[[wikipedia:Christian Hosoi|Christian Hosoi]]
 +
MünsterMonsterMastership1994 UK Video.mp4|Coverage of the Münster Monster Mastership 1994, on television sports network [[wikipedia:Eurosport|Eurosport]] UK
 +
</gallery>
 +
 
 +
=====Clash at Clairemont 7 (2013)=====
 +
 
 +
===Inline skating===
 +
====British Bauer In-line Skating Festival 1997 (1997)====
 +
Sega sponsored this event between 1st June and 17th August 1997{{intref|Press release: 1997-04-21: Sega Skates Off With 'Extreme Sports' Sponsorship}}.
 +
 
 +
===Triathlon===
 +
====Wildman Triathlon (1997)====
 +
{{intref|Press release: 1997-05-15: Sega's Summer Sponsorships of Sports, Games and Rock 'n' Roll}}
 +
 
 +
===Tennis===
 +
====Opportunity Open====
 +
[[Sega/Gremlin]] sponsored the "Opportunity Open", a tennis tournament in San Diego, California, which took place to determine who would be the wildcard entry to the [[wikipedia:1982 Wells Fargo Open|1982 Wells Fargo Open]]{{magref|cb|1982-09-18|42}}.
 +
 
 +
[[wikipedia:Karen Susman|Karen Hantze Susman]] won the final against Katherine Chabot Willette, with the winner's silver platter awarded by Gremlin president [[Duane Blough]]{{magref|cb|1982-09-18|42}}.
 +
<gallery>
 +
SegaGremlinOpportunityOpen.jpg
 +
</gallery>
 +
 
 +
===1992 Summer Olympics (Barcelona) ===
 +
[[Sega]] was one of the official sponsors{{intref|Press Release: 1992-07-24: Mil opciones para el ocio}}{{magref|hobbyconsolas|12|20}}{{magref|megasega|1|10}}{{magref|gamemachinejp|432|14}} of the [[wikipedia:1992 Summer Olympics|1992 Summer Olympic Games]] which were celebrated in Barcelona from July 25 to August 9, 1992.
  
===Ice Hockey===
+
Formerly considered a "danger" for the concentration of athletes, video games were used for the first time{{magref|megaforcees|4|12}} as an entertainment for them in the [[wikipedia:1988 Summer Olympics|1988 Summer Olympics]], in [[wikipedia:Seoul|Seoul]], capital of South Korea, when in an experiment, the [[wikipedia:International Olympic Committee|International Olympic Committee]] installed a few consoles and games in the Olympic Village to entertain the athletes.
*6th NHL Breakout Tour (US; 2000){{intref|Press release: 2000-03-15: Sega Sports to Sponsor Sixth Annual NHL Breakout 2000 Tour}}
+
 
*Whitley Warriors (UK; 2015-2016)
+
With the sucess of the experiment, the [[wikipedia:International Olympic Committee|International Olympic Committee]] elected [[Sega]] Spain as an official sponsor and one of the several providers of entertainment for the [[wikipedia:1992 Summer Olympics|1992 Summer Olympic Games]] in Barcelona.
 +
 
 +
[[Sega]] set up a 550 m²{{magref|ultimageneracion|5|108}} venue in [[wikipedia:La Vila Olímpica del Poblenou|The Olympic Village of Poblenou]] (La Vila Olímpica del Poblenou) divided into five zones{{magref|mdag|2|9}}{{fileref|Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf|page=198}}{{fileref|Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf|page=199}} (one for athletes only) equipped with 200 [[Sega Mega Drive]] Consoles, 60 [[Sega Game Gear]] consoles, and 11 arcade cabinets distributed across them.
 +
 
 +
Despite not being the only entertainment available to athletes and visitors in the Olympic Village, since it was equipped with a cinema, a discotheque,
 +
a [[wikipedia:Scalextric|Scalextric]] slot car racing track, Karaoke, bars and even had a beach nearby, the venue was a favourite among athletes and visitors with the special arcade cabinet [[R-360]] becoming such a hit that caused enormous queues and forced [[Sega]] Spain to implement a minimum of plays per person to avoid conflicts as all the cabinets were put in "free play" mode.
 +
 
 +
With an attendance of 500 visitors per day, one of the most illustrious of them, in addition to the athletes, was ''[[wikipedia:Royal Household of Spain|Su Majestad el Rey de España]]'' (''His Majesty the King of Spain'') [[wikipedia:Felipe VI of Spain|Felipe VI of Spain]] (at the time the ''[[wikipedia:Prince of Asturias|Prince of Asturias]]'') which was a fervorous fan{{magref|hobbyconsolas|12|24}} of the special arcade cabinet [[R-360]], and eventually became an expert in it (he is an aircraft pilot formed in the Spanish Air Force Academy [https://es.wikipedia.org/wiki/Academia_General_del_Aire Academia General del Aire] in Murcia, Spain).
 +
 
 +
According with an interview{{magref|ultimageneracion|5|108}}{{ref|https://web.archive.org/web/20200520120130/https://www.sega-16.com/2020/04/classic-interview-sega-amusements-spain/}} conducted by Spanish magazine ''Ultima Generacion'' to George Taylor{{magref|ultimageneracion|5|105}}{{ref|https://web.archive.org/web/20200520120130/https://www.sega-16.com/2020/04/classic-interview-sega-amusements-spain/}} (George Paul Taylor{{fileref|George Paul Taylor Profile.pdf|page=1}}{{fileref|George Paul Taylor Profile.pdf|page=2}}, Senior Operation Manager at Sega Amusements Spain S.L. from 1995 to 1997{{fileref|George Paul Taylor Profile.pdf|page=6}}{{fileref|George Paul Taylor Profile.pdf|page=7}}), Mario Cotza{{magref|ultimageneracion|5|105}}{{ref|https://web.archive.org/web/20200520120130/https://www.sega-16.com/2020/04/classic-interview-sega-amusements-spain/}} (Managing Director) and Angél G. Gallego{{magref|ultimageneracion|5|105}}{{ref|https://web.archive.org/web/20200520120130/https://www.sega-16.com/2020/04/classic-interview-sega-amusements-spain/}} (Sales Manager) of Sega Amusements Spain S.L. in July 1995 the experiment paved the way for [[Sega]] to open [[Sega Park]] arcade venues in Spain, with the first of them, the [[Sega Park Madrid]], opening on October 19, 1995.
 +
<gallery>
 +
1992SummerOlympics12 (The Olympic Village of Poblenou).jpg
 +
1992SummerOlympics11 (The Olympic Village of Poblenou).jpg
 +
1992SummerOlympics10 (The Olympic Village of Poblenou).jpg
 +
1992SummerOlympics13 (The Olympic Village of Poblenou).jpg
 +
1992SummerOlympics (The Olympic Village of Poblenou).jpg|A life-size cutout of ''[[sonic:Sonic the Hedgehog|Sonic the Hedgehog]]'', welcomes visitors at the entrance to the venue
 +
1992SummerOlympics 13 (The Olympic Village of Poblenou).jpg
 +
1992SummerOlympics1 (The Olympic Village of Poblenou).jpg
 +
1992SummerOlympics2 (The Olympic Village of Poblenou).jpg|Two Chinese athletes playing [[Rail Chase]]
 +
1992SummerOlympics3 (The Olympic Village of Poblenou).jpg|A [[Time Traveler]] arcade cabinet
 +
1992SummerOlympics4 (The Olympic Village of Poblenou).jpg|Two Japanese athletes playing a game on a [[Sega Mega Drive]]
 +
1992SummerOlympics5 (The Olympic Village of Poblenou).jpg|An [[After Burner]] arcade cabinet
 +
1992SummerOlympics6 (The Olympic Village of Poblenou).jpg|An [[Exhaust Note]] arcade cabinet
 +
1992SummerOlympics7 (The Olympic Village of Poblenou).jpg|An athlete plays [[Desert Strike]] on a [[Sega Mega Drive]]
 +
1992SummerOlympics8 (The Olympic Village of Poblenou).jpg|A reporter from Spanish magazine ''Hobby Consolas'' plays a game on a [[Sega Mega Drive]]
 +
1992SummerOlympics9 (The Olympic Village of Poblenou).jpg|A special arcade cabinet [[R-360]], the "Star" of the venue
 +
Barcelona92 Badge.jpg|Badge
 +
</gallery>
 +
 
 +
====Floor plan====
 +
<gallery>
 +
1992SummerOlympics Plan (The Olympic Village of Poblenou Overall Area).jpg|[[wikipedia:La Vila Olímpica del Poblenou|The Olympic Village of Poblenou]] (overall area{{fileref|Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf|page=192}})
 +
1992SummerOlympics Plan (The Olympic Village of Poblenou Residential Area).jpg|[[Sega]] arcade cabinets and consoles were distributed across five specific zones of the residential area of [[wikipedia:La Vila Olímpica del Poblenou|The Olympic Village of Poblenou]] (zones marked with number six{{fileref|Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf|page=194}}{{fileref|Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf|page=195}})
 +
</gallery>
 +
 
 +
====Sega games/arcade cabinets featured====
 +
* ''[[After Burner]]''
 +
* ''[[Columns II: The Voyage Through Time]]'' (running on a [[Swing]] multi-purpose arcade cabinet)
 +
* ''[[Exhaust Note]]''
 +
* ''[[Galaxy Force II]]''
 +
* ''[[Mega-Tech System]]''
 +
* ''[[R-360]]'' (running ''[[G-LOC: Air Battle]]'')
 +
* ''[[Rad Rally]]''
 +
* ''[[Rail Chase]]''
 +
* ''[[Super Monaco GP]]''
 +
* ''[[Time Traveler]]''
 +
 
 +
===Sports Illustrated Sports Festival===
 +
[[Sega Sports]] sponsored the Sports Illustrated Sports Festival, a tour of Six Flags theme parks across America in 1993. Sega set up tents with playable [[Sega Mega Drive]] games, including ''[[David Robinson's Supreme Court]]'' and ''[[Mario Lemieux Hockey]]''{{magref|gameplayers|0611|18}}.
 +
<gallery>
 +
SportsIllustratedSportsFestival logo.png|Logo
 +
</gallery>
  
 
==Motorsports==
 
==Motorsports==
Line 73: Line 266:
  
 
==Film and television==
 
==Film and television==
 +
===''Le Chevalier du Labyrinthe'' (1990 - 1991)===
 +
{{mainArticle|Le Chevalier du Labyrinthe}}
 +
 +
===''El Rescate del Talismán'' (first season; 1991 - 1992)===
 +
{{mainArticle|El Rescate del Talismán}}
 +
 +
===''¡¡Al Ataque!!'' (''¡¡Te Pillé!!'', bloopers segment; 1992 - 1993)===
 +
In Spain, [[Sega]] sponsored the bloopers segment ''¡¡Te Pillé!!'' (''Catch Ya!!'') of the Spanish sketch, talk, comedy, variety show [https://es.wikipedia.org/wiki/Al_ataque_(Antena_3) ''¡¡Al Ataque!!''] (''Attack!!''), which ran on Spanish television channel [[wikipedia:Antena 3 (Spain)|Antena 3]] from September 29, 1992 to July 6, 1993{{ref|https://archive.vn/gFctg|https://www.elcondensadordefluzo.com/2019/04/al-ataque-alfonso-arus-1992-1993.html}} and was hosted by Spanish journalist Alfonso Arús Leita, with the assistance of Spanish actress and model [[wikipedia:Goya Toledo|Goya Toledo]] (Gregoria Micaela Toledo Machín).
 +
 +
For the first thirty episodes of the show, several pre-recorded inserts, initially featuring ''[[sonic:Sonic the Hedgehog|Sonic the Hedgehog]]'' and later featuring [[Sega]] consoles were screened before and after the segment. These were later changed for a specific and more elaborated insert used until the last episode of the show as part of the European advertising campaign [[Sega TV]] (or Canal Pirata Sega as it was known in Spain).
 +
 +
The segment would start with an exclusive [[Sega]] promotional opening featuring the title of the segment ''¡¡Te Píllé!!'', the host of the show Alfonso Arús Leita would then promote the brand giving an insight about [[Sega]] and its products while one of his assistants played a game on a [[Sega Mega Drive]], the segment would ultimately finish with a [[Sega]] promotional ending in which a [[Sega Mega Drive]], a [[Sega Master System II]] and a [[Sega Game Gear]] were publicized with the slogan ''¡¡Píllalas!!'' (''Catch 'Em!!'').
 +
 +
[[Sega]] consoles and products were also used occasionally by comedian actors during their performances in the sketches, to promote [[Sega]]'s brand even further.
 +
<gallery>
 +
AlAtaque!1 Logo.png
 +
AlAtaque! Logo.jpg
 +
AlAtaque! (TV Show).jpg
 +
AlAtaque! (Alfonso Arús Leita).jpg|Alfonso Arús Leita, the host of the show
 +
Al Ataque! (TV Show).jpg|A show assistant plays [[World Cup Italia '90]] 
 +
AlAtaque! Opening ES Video.mp4|Opening ES Video
 +
AlAtaque!Tepillé!Episode9 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #9 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque!Tepillé!Episode11 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #11 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque!Episode12 ES Sketch Video.mp4|''¡¡Al Ataque!!'' sketch ES Video (episode #12 of the Spanish television show ''¡¡Al Ataque!!'', February 21, 1993)
 +
AlAtaque!Tepillé!Episode12 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #12 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque!Tepillé!Episode13 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #13 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque! ES Sketch Video.mp4|''¡¡Al Ataque!!'' sketch ES Video (episode #15 of the Spanish television show ''¡¡Al Ataque!!'', February 21, 1993)
 +
AlAtaque!Tepillé!Episode30 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #30 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque!Tepillé!Episode31 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #31 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque!Tepillé!Episode33 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #33 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque!Tepillé! Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #34 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque!Tepillé!Episode35 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #35 of the Spanish television show ''¡¡Al Ataque!!'')
 +
AlAtaque!Tepillé!Episode36 Bloopers ES Video.mp4|''¡¡Te Pillé!!'' bloopers segment ES Video (episode #36 of the Spanish television show ''¡¡Al Ataque!!'')
 +
</gallery>
 +
 +
===''Ghostwriter''===
 +
Sega was a sponsor for the 1992 series, ''Ghostwriter'', which aired on PBS in the United States.
 +
 +
===''The Zone'' (1994 - 1995)===
 +
{{mainArticle|The Zone}}
 +
 +
===''Segacción'' (1995 - 1996)===
 +
{{mainArticle|Segacción}}
 +
 +
===''CyberMaster'' (1995 - 1997)===
 +
{{mainArticle|CyberMaster}}
 +
 +
===''Beavis and Butt-Head Do America'' (1997)===
 +
Sega sponsored the UK release of the film ''[[wikipedia:Beavis and Butt-Head Do America|Beavis and Butt-Head Do America]]'' during 1997{{intref|Press release: 1997-05-15: Sega's Summer Sponsorships of Sports, Games and Rock 'n' Roll}}.
 +
 
===''Existenz'' (1999)===
 
===''Existenz'' (1999)===
 
Sega sponsored [[wikipedia:David Cronenberg|David Cronenberg]]'s 1999 film, ''[[wikipedia:Existenz|Existenz]]'', featuring [[wikipedia:Jennifer Jason Leigh|Jennifer Jason Leigh]] and [[wikipedia:Jude Law|Jude Law]]. [[Dreamcast Kiosk]]s were featured at the launch party.
 
Sega sponsored [[wikipedia:David Cronenberg|David Cronenberg]]'s 1999 film, ''[[wikipedia:Existenz|Existenz]]'', featuring [[wikipedia:Jennifer Jason Leigh|Jennifer Jason Leigh]] and [[wikipedia:Jude Law|Jude Law]]. [[Dreamcast Kiosk]]s were featured at the launch party.
Line 90: Line 333:
  
 
==Music==
 
==Music==
===Phoenix Festival 1997===
+
{{MainArticle|Sponsorships/Music}}
Sega and the [[Sega Saturn]] sponsored the 4-day [[wikipedia:Phoenix Festival|Pheonix Festival]] (held in Long Marston, Stratford-Upon-Avon in the United Kingdom) between the 17th and 20th July, 1997.
 
<gallery>
 
ThePheonix1997 UK Advert.jpg
 
</gallery>
 
  
 
==Exhibits==
 
==Exhibits==
 +
===[https://web.archive.org/web/20190418205642/http://www.mpe-europe.com/projects/hollywood-cars/?lang=en Hollywood Cars] (Barcelona, Madrid, Booth 5 - Batcave; 1993)===
 +
'''Hollywood Cars''', was an exhibition, held in the Spanish cities of Barcelona and Madrid in 1993, organised by Master Production Entertainment, a company founded in 1988 by Argentinian Businessmen Fernando Quenard and Ignacio Brieva, who creates, develops and consults in innovative concepts
 +
in leisure and entertainment (Master Production Entertainment in collaboration with [[wikipedia:Buenos Aires|Buenos Aires]]-based company RobotService, the only company in Latin America dedicated to the design and manufacture of robots applied to entertainment and marketing, founded in 1979 by Argentinian robotic engineer Eduardo Gerardi, was responsible for all the technological contents of the [[wikipedia:Seville Expo '92|Seville Expo '92]]).
 +
 +
In 1993, Fernando Quenard and Ignacio Brieva acquired a license from legendary American custom car builder, designer and collector [[wikipedia:Jay Ohrberg|Jay Ohrberg]] of Jay Ohrberg's Hollywood Cars{{ref|https://web.archive.org/web/20190419161741/http://www.jayohrberg.com/}} (formerly Jay Ohrberg's Star Cars) to exhibit his famous collection of unique cars (seen in more than 100 movies, TV shows and videos Jay was responsible for designing and building the vehicles featured in, [[wikipedia:Batman Returns|Batman Returns]], [[wikipedia:The Dukes of Hazzard|The Dukes of Hazzard]], [[wikipedia:The A-Team|The A-Team]], [[wikipedia:Knight Rider|Knight Rider]], [[wikipedia:Back to the Future|Back to the Future]], [[wikipedia:RoboCop|RoboCop]], [[wikipedia:Ghostbusters|Ghostbusters]], [[wikipedia:Teenage Mutant Ninja Turtles (1990 film)|Teenage Mutant Ninja Turtles]] and several others) and went on a tour of ehxibitions held in Spain and several Latin American countries.
 +
 +
[[Sega]] was the official sponsor of booth 5 (the Batcave) in the two editions of the Hollywood Cars ehxibition held in Spain.
  
===[http://www.mpe-europe.com/projects/hollywood-cars/?lang=en Hollywood Cars] (Barcelona, Madrid 1993)===
 
 
<gallery>
 
<gallery>
 +
HollywoodCars Logo.png|The logo of the event
 
Hollywood Cars ES Promotional Video.mp4|ES Promotional Video
 
Hollywood Cars ES Promotional Video.mp4|ES Promotional Video
 
</gallery>
 
</gallery>
  
 
====Barcelona====
 
====Barcelona====
 +
<gallery>
 +
HollywoodCars Barcelona (Estació del Nord) 1993.jpg|[[wikipedia:Estació del Nord (Barcelona)|Estació del Nord]] in Barcelona (1993)
 +
HollywoodCars1 Barcelona (Estació del Nord) 1993.jpg
 +
HollywoodCars Barcelona (Entrance) 1993.jpg|The entrance to the "Hollywood Cars" exhibition at the [[wikipedia:Estació del Nord (Barcelona)|Estació del Nord]] in Barcelona (1993)
 +
HollywoodCars Barcelona (Sega Booth) 1993.jpg|The entrance to booth 5 (Batcave) at [[wikipedia:Estació del Nord (Barcelona)|Estació del Nord]] in Barcelona, which was officially sponsored{{magref|megasega|1|9}} by [[Sega]] in both the Barcelona and Madrid editions of the "Hollywood Cars" exhibition in 1993
 +
Hollywood Cars Barcelona (Sega Booth) 1993.jpg
 +
HollywoodCars Barcelona (Jay Ohrberg) 1993.jpg|Legendary custom car builder, designer and collector [[wikipedia:Jay Ohrberg|Jay Ohrberg]] of Jay Ohrberg's Hollywood Cars{{ref|https://web.archive.org/web/20190419161741/http://www.jayohrberg.com/}} (formerly Jay Ohrberg's Star Cars), licensor of the event, at [[wikipedia:Estació del Nord (Barcelona)|Estació del Nord]] in Barcelona during the  "Hollywood Cars" exhibition in 1993
 +
HollywoodCars1 Barcelona (Jay Ohrberg) 1993.jpg|[[wikipedia:Jay Ohrberg|Jay Ohrberg]]
 +
</gallery>
  
 
====Madrid====
 
====Madrid====
 +
<gallery>
 +
</gallery>
  
 
===Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993){{intref|Press Release: 1993-04-28: Paseo por un paisaje irreal}}===
 
===Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993){{intref|Press Release: 1993-04-28: Paseo por un paisaje irreal}}===
The '''Virtual 2!M'''{{ref|https://produccion.cultural.chacena.es/arte-virtual/}}{{ref|https://theinstituteofjoyofquirimbas.com/comite-de-expertos/}} was an event focused on Virtual Reality and [[wikipedia:Electronic Art|Electronic Art]], organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991{{ref|http://www.obolo.com/mayo.html}} by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies, who was co-director of the digital culture and creativity festival [[wikipedia:Artfutura|Artfutura]] from 1994 to 2000) a subsidiary of Madrid-based Spanish multinational telecommunications company [[wikipedia:Telefónica|Telefónica S.A]], and directed by Alejandro Sacristán{{ref|https://theinstituteofjoyofquirimbas.com/comite-de-expertos/}} (a member of the Madrilian [https://www.youtube.com/watch?v=xFnyvcMkz_s electronic] band [[wikipedia:Aviador Dro|Aviador Dro]]{{ref|http://www.aliencenter.de/nuclearsi/en_biografia.htm}}{{ref|https://i.ytimg.com/vi/M60Yx-Uepb4/maxresdefault.jpg}}{{ref|https://media.timeout.com/images/102599575/750/422/image.jpg}}{{ref|https://i.ytimg.com/vi/xFnyvcMkz_s/hqdefault.jpg}} since 1980, a year after its formation in 1979, and an Expert in Virtual Reality and immersive digital content, he was a pioneer in the first wave of the 90s Cyberculture movement since 1992, and is currently a curator of the festival [[wikipedia:Artfutura|Artfutura]]) which was held from May 2 through May 15, 1993 in a 1000 m² tent located in the Paseo (boulevard) de San Francisco de Sales, in Madrid (a tent previously set up for the celebrations of the V Centennial of the city of Madrid in 1993{{ref|https://produccion.cultural.chacena.es/arte-virtual/}}).
+
The '''Virtual 2!M'''{{ref|https://web.archive.org/web/20190417002101/https://produccion.cultural.chacena.es/arte-virtual/}}{{ref|https://archive.is/xdMga|https://theinstituteofjoyofquirimbas.com/comite-de-expertos/}} was an event focused on Virtual Reality and [[wikipedia:Electronic Art|Electronic Art]], organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991{{ref|https://web.archive.org/web/20190417021336/http://www.obolo.com/mayo.html}} by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies, who was co-director of the digital culture and creativity festival [[wikipedia:Artfutura|Artfutura]] from 1994 to 2000) a subsidiary of Madrid-based Spanish multinational telecommunications company [[wikipedia:Telefónica|Telefónica S.A]], and directed{{ref|https://archive.is/xdMga|https://theinstituteofjoyofquirimbas.com/comite-de-expertos/}} by [https://www.youtube.com/watch?v=evZ9td02dh8 Alejandro Sacristán] (Alejandro Sacristán Gómez{{ref|https://archive.ph/q3mqd|https://www.talent-republic.tv/author/alejandro-sacristan/}}, lead vocalist of the legendary Madrilenian [https://www.youtube.com/watch?v=xFnyvcMkz_s electronic music] band [[wikipedia:Aviador Dro|Aviador Dro]]{{ref|https://web.archive.org/web/20191110091750/http://www.aliencenter.de/nuclearsi/en_biografia.htm}}{{fileref|AviadorDro1.jpg}}{{fileref|AviadorDro2.jpg}}{{fileref|AviadorDro3.jpg}} since 1980, a year after its formation in 1979, and an Expert in Virtual Reality and immersive digital content, he was a pioneer in the first wave of Virtual Reality, Augmented Reality, Stereoscopy and the 90s Cyberculture movement since 1992, and is currently a curator of the festival [[wikipedia:Artfutura|Artfutura]] as well as a columnist for popular science magazine [[wikipedia:Muy Interesante|Muy Interesante]]) which was held from May 2 through May 15, 1993 in a 1000 m² tent located in the Paseo (boulevard) de San Francisco de Sales, in Madrid (a tent previously set up for the celebrations of the V Centennial of the city of Madrid in 1993{{ref|https://web.archive.org/web/20190417002101/https://produccion.cultural.chacena.es/arte-virtual/}}).
  
With a cost of 45,000,000{{intref|Press Release: 1993-04-28: Paseo por un paisaje irreal}} [[wikipedia:Spanish peseta|pesetas]] and held as part of the festivities of [https://en.wikipedia.org/wiki/Madrid#Local_festivities "Dos de Mayo"] (May 2, Madrid's Community Day{{fileref|Madrid Bullring Arena Dos de Mayo Festivities ES Bullfight Ticket.jpg}}, hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including [[Sega]] (Sega Spain), which set up two booths equipped with thirty [[Sega Mega Drive]] consoles in two of the eight{{ref|https://produccion.cultural.chacena.es/arte-virtual/}} zones  of the venue (Zone 2 and Zone 8), to entertain the visitors of the event (a total of sixty consoles).
+
With a cost of 45,000,000{{intref|Press Release: 1993-04-28: Paseo por un paisaje irreal}} [[wikipedia:Spanish peseta|pesetas]] and held as part of the festivities of [https://en.wikipedia.org/wiki/Madrid#Local_festivities "Dos de Mayo"] (May 2, Madrid's Community Day{{fileref|Madrid Bullring Arena Dos de Mayo Festivities ES Bullfight Ticket.jpg}}, hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including [[Sega]]{{magref|megasega|1|8}} ([[Sega Spain]]), which set up two booths equipped with thirty [[Sega Mega Drive]] consoles in two of the eight{{ref|https://web.archive.org/web/20190417002101/https://produccion.cultural.chacena.es/arte-virtual/}} zones  of the venue (Zone 2 and Zone 8), to entertain the visitors of the event (a total of sixty consoles).
 
<gallery>
 
<gallery>
 
Virtual2 Logo.png|The logo of the event
 
Virtual2 Logo.png|The logo of the event
Virtual2 (Sega Booth).jpg|Sega's booth at Zone 8 of "Virtual 2!M"
+
Virtual 2!M5.jpg|The 1000 m² tent where the ''"Virtual 2!M"'' exhibition was held
 +
Virtual2 (José Antonio Mayo).jpg|Realidad Virtual S.L. Founder and Director José Antonio Mayo, one of the organizers of the event
 +
Virtual 2!M6.jpg
 +
Virtual 2!M (Sega Booth Zone 2).jpg|Sega's booth at Zone 2 of the ''"Virtual 2!M"'' exhibition in Madrid
 +
Virtual2 (Sega Booth).jpg|Sega's booth at Zone 8 of the ''"Virtual 2!M"'' exhibition in Madrid
 
Virtual 2 (Sega Booth).jpg
 
Virtual 2 (Sega Booth).jpg
 
Virtual 2 (SegaBooth).jpg
 
Virtual 2 (SegaBooth).jpg
Virtual2 (José Antonio Mayo).jpg|Realidad Virtual S.L. Founder and Director José Antonio Mayo, one of the organizers of the event
+
Virtual 2!M3.jpg
 +
Virtual 2!M.jpg
 +
Virtual 2!M1.jpg
 +
Virtual 2!M2.jpg
 +
Virtual 2!M4.jpg|[[Virtuality]] gaming machines, called "pods" by the company, had a presence at the event by the hands of Barcelona-based company Machines Games Automatics, S.A.{{magref|azar|33|94}}, its authorized distributor in Spain
 
</gallery>
 
</gallery>
  
Line 126: Line 391:
 
Virtual2 Plan3.jpg
 
Virtual2 Plan3.jpg
 
</gallery>
 
</gallery>
 +
 +
==Award ceremonies==
 +
===British Academy Games Awards===
 +
Sega Europe sponsored the BAFTA Young Game Designers Awawrds between 2014 and 2017 ([[The Creative Assembly]] remained a sponsor in 2018), and has sponsored the BAFTA Game Awards since 2015.
 +
 +
===Neo Awards 2018===
 +
 +
==Institutions==
 +
===St Tiggywinkles Wildlife Hospital Hedgehog Unit (1993)===
 +
In 1993, [[Sega]] sponsored{{magref|segazuk|4|5}} the hedgehog unit of [[wikipedia:Tiggywinkles|St Tiggywinkles Wildlife Hospital]], United Kingdom's first hospital for wild animals, founded in 1983 in [[wikipedia:Haddenham,Buckinghamshire|Haddenham ]], Buckinghamshire, England, by British wildlife campaigner and expert [[wikipedia:Les Stocker|Les Stocker]]{{ref|https://web.archive.org/web/20180521195647/https://www.theguardian.com/environment/2016/jul/26/leslie-stocker-obituary}} (Leslie Stocker) and specialised in the rescue and treatment of wild animals.
 +
 +
A television advertisement for ''[[sonic:Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' from [[Sega]]'s European advertising campaign [[Sega TV]], featured{{magref|segazuk|4|5}} an address for donations to the unit.
 +
<gallery>
 +
Sega TV Sonic the Hedgehog 2 MD UK TVAdvert.mp4|UK TV advert for ''[[sonic:Sonic the Hedgehog 2 (16-bit)|Sonic the Hedgehog 2]]'' featuring the address of [[wikipedia:Tiggywinkles|St Tiggywinkles Wildlife Hospital]]
 +
</gallery>
 +
 +
==Miscellaneous==
 +
 +
===Universal Studios (1994)===
 +
Apparently Sega and MCA/Universal were due to open a $20 million USD, 30k-50k sq ft attraction at Universal Studios in 1994. May have become Innoventions at Epcot instead?
 +
 +
===Nickelodeon Studios (1995)===
 +
Sega was a sponsor of one of the attractions of Nickelodeon Studios, then part of the Universal Studios Florida theme park.
 +
 +
===Canal+ (France; 1992)===
 +
===Sega Splash 4 Starlight===
 +
[[Sega Splash 4 Starlight]]{{magref|s|11|18}}{{magref|nce|91|6}}
 +
 +
===A Nite to Unite for Kids 2001===
 +
Sega was a major sponsor fo the annual "Nite to Unite" awards in 2001.
  
 
==External links==
 
==External links==
*[http://www.aliencenter.de/nuclearsi/index.htm www.aliencenter.de/nuclearsi (Official website of the Madrilian electronic band "Aviador Dro")]
+
*[http://www.aliencenter.de/nuclearsi/index.htm www.aliencenter.de/nuclearsi (Official website of the Madrilenian electronic music band "Aviador Dro")]
*[https://www.youtube.com/watch?v=jOIW3Hk0ywQ "Amor Industrial" ("Industrial Love") Original Version, 1983 by Madrilian electronic band "Aviador Dro" at www.youtube.com]
+
*[https://www.youtube.com/watch?v=jOIW3Hk0ywQ "Amor Industrial" ("Industrial Love") Original Version, 1983, by Madrilenian electronic music band "Aviador Dro" on www.youtube.com]
 +
*[https://www.youtube.com/watch?v=rL5jDC336pg "El Nacimiento de la Industria" ("The Birth of Industry"), 1983, by Madrilenian electronic music band "Aviador Dro" live on Spanish music chart television programme "Musical Express", on Spanish Television channel La 1, the flagship television channel of Spanish public broadcaster RTVE - Radiotelevisión Española, on www.youtube.com]
 +
*[https://www.youtube.com/watch?v=o0rtxJEAVHI "La Ciudad en Movimiento" ("The City in Movement") Original Version, 1985-06 by Madrilenian electronic music band "Aviador Dro" on www.youtube.com]
 +
*[https://www.youtube.com/watch?v=p0ZtMGJ7swE "La Ciudad en Movimiento" ("The City in Movement"), by Madrilenian electronic music band "Aviador Dro", live on Spanish music chart television programme "Tocata" (1983-1987), on Spanish Television channel La 1, the flagship television channel of Spanish public broadcaster RTVE - Radiotelevisión Española, on www.youtube.com]
 +
*[https://www.youtube.com/watch?v=hPxZZSab7f0 "Himno Aéreo" ("Aerial Hymn"), 1985, by Madrilenian electronic music band "Aviador Dro", live on Spanish music chart television programme "La Bola de Cristal" ("The Crystal Ball"), on Spanish Television channel La 1, the flagship television channel of Spanish public broadcaster RTVE - Radiotelevisión Española, on www.youtube.com]
 +
*[https://www.youtube.com/watch?v=Hz2WSAXja6M Construction time-lapse of The Olympic Village of Poblenou (Barcelona; 1986-1992) on www.youtube.com]
 +
*[https://www.mlk.com/ www.mlk.com (official website of German concert agency Marek Lieberberg Konzertagentur GmbH & Co. KG)]
 +
*[https://www.rock-am-ring.com/ www.rock-am-ring.com]
 +
*[https://www.rock-im-park.com/ www.rock-im-park.com]
 +
*[http://www.mpe-europe.com/?lang=en www.mpe-europe.com]
 +
*[https://robotservice.com.ar/ robotservice.com.ar]
 +
*[https://www.titus-shop.com/en/?bc=PT&_ga=2.181192935.196439015.1603620109-1114015112.1603620109 www.titus-shop.com]
  
 
==References==
 
==References==

Latest revision as of 17:34, 25 February 2024

Ayrton Senna holding a Sonic the Hedgehog-shaped trophy after winning the Formula One 1993 European Grand Prix. Sega sponsored the whole event in addition to sponsoring the (winning) Williams team that season.

Over the years, Sega has sponsored many events and services in order to further market its brand or products. Typically, companies such as Sega would invest money in a sponsee, allowing them to fund their activities, in exchange for a prominent display of the brand or products Sega were trying to advertise.

The following lists instances where this has occurred. Not included are cases where Sega has helped established a venture (such as GameWorks or SegaWorld London), only to withdraw their name later on.

For official endorsements of Sega products by notable people, see Endorsements.

Contents

Sports

American Football

NFL Players Party 1996/Super Bowl XXX

Sega sponsored the 1996 NFL Players Party, held at the Phoenix Civic Plaza on Thursday, January 28[1]. In addition to ofering tickets to Super Bowl XXX, there were live performances by Meat Loaf and Sawyer Brown[1].

Featured were 17 video game banks, with 4-8 Sega Genesis and Sega Saturn systems. Dieon Sanders made an appearance and competed (and won) against Rod Woodson[2]. Other sporting celebrities were also on hand to write autographs[3].

Sega also collaborated with Cartoon Network to advertise the party with call-in contests for tickets and participating Best Buy stores also offered forms for the contest[1].

Sega made available "on satellite" its Super Bowl predictions, using Prime Time NFL Football Starring Deion Sanders to simulate the match. Sega were claiming that with incorporated NFL statistics, the game could predict outcomes with a 85-90% accuracy rate[1].

NFL Players Party cards

A set of 12 collectable cards were also released to commemorate the event. The set is unusual in that each card was produced by an entirely different trading card manufacturer, so no two cards share the same design (although they are all the same physical size).

1997 NFL Players Party

2001 Las Vegas Bowl

Sega (Sports) sponsored US college football's 2001 Las Vegas Bowl, featuring the Utah Utes and the USC Trojans.

2002 Las Vegas Bowl

Sega returned the following year to sponsor the 2002 Las Vegas Bowl, featuring the New Mexico Lobos and the UCLA Bruins.

Baseball

Basketball

Levallois Sporting Club Basket (France; 1993/1994)

Merchandise

RAF Junior and Cadet leagues

[4]

Cycling

The Sega British BMX Racing Championships 1990

Main article: The Sega British BMX Racing Championships 1990.
  • Laurent Fignon, Tour de France (1993)

1993 Vuelta a España ("Regularidad" Classification)

Sega was the official sponsor[5] of the "Regularidad" Classification in the 1993 Vuelta a España. To promote the brand, Sega Spain transformed a big truck with a cargo space of 13,5 x 6[5] meters into an itinerant booth equipped with several Sega Mega Drive consoles for kids to play at no charge, which toured by all the 21 stages of the Vuelta a España, spreading joy among Spanish children.

Football

Main article: Sponsorships/Football.

Golf

1992 LPGA Sega Women's Championship

Sega was the official sponsor of the 1992 LPGA Sega Women's Championship, held at the Eagle's Landing Country Club in Stockbridge, Georgia from April 16 to April 19, 1992[7] and won by American professional golfer and television golf broadcaster Dottie Pepper (competing as Dottie Mochrie).

Ice hockey

Main article: Sponsorships/Ice hockey.

Kickboxing

K-1 The Challenge '99

Sega's Dreamcast console was a sponsor for the kickboxing event "K-1 The Challenge '99", taking place on the 3rd March 1999 at the Yoyogi National Gymnasium in Tokyo, Japan[8]. Dreamcast logos were placed at two of the four corners of the ring. Curiously no kickboxing games were ever released on the console.

Mixed martial arts

Inoki Bom-Ba-Ye 2001

Sega and Virtua Fighter 4 sponsored Inoki Bom-Ba-Ye 2001, an MMA event which took place on 31st December, 2001 at the Saitama Super Arena[9]. Sega and Virtua Fighter 4 logos could be seen on the ring floor (and the red/blue corners), and a set of PlayStation 2 kiosks running the game could be found in the lobby.

The event was televised on TBS as Saikyou no Kakutou ou Kettei-sen! Inoki-gun vs K-1 (最強の格闘王決定戦!猪木軍 vs K―1). The first television advertisment for PS2 Virtua Fighter 4 was aired during the break(s)[9].

Badminton

The Euro Sega Challenge 1993[10]

Skateboarding

World Cup of Skateboarding

Sega was one of the official sponsors in two editions of the Münster Monster Mastership World Cup of Skateboarding[11] (Münster Monster Mastership Skateboard-Weltmeisterschaft), most precisely in the Münster Monster Mastership 1993[12][13] and in its sucessor the Münster Monster Mastership 1994[12][13][14], both held at the Halle Münsterland convention center in Münster, Germany.

A Sega Mega-CD 2 was offered to each of the first three classified of both the halfpipe and streetstyle disciplines.

Münster Monster Mastership 1993[15]
Münster Monster Mastership 1994
Clash at Clairemont 7 (2013)

Inline skating

British Bauer In-line Skating Festival 1997 (1997)

Sega sponsored this event between 1st June and 17th August 1997[17].

Triathlon

Wildman Triathlon (1997)

[18]

Tennis

Opportunity Open

Sega/Gremlin sponsored the "Opportunity Open", a tennis tournament in San Diego, California, which took place to determine who would be the wildcard entry to the 1982 Wells Fargo Open[19].

Karen Hantze Susman won the final against Katherine Chabot Willette, with the winner's silver platter awarded by Gremlin president Duane Blough[19].

1992 Summer Olympics (Barcelona)

Sega was one of the official sponsors[20][21][5][22] of the 1992 Summer Olympic Games which were celebrated in Barcelona from July 25 to August 9, 1992.

Formerly considered a "danger" for the concentration of athletes, video games were used for the first time[23] as an entertainment for them in the 1988 Summer Olympics, in Seoul, capital of South Korea, when in an experiment, the International Olympic Committee installed a few consoles and games in the Olympic Village to entertain the athletes.

With the sucess of the experiment, the International Olympic Committee elected Sega Spain as an official sponsor and one of the several providers of entertainment for the 1992 Summer Olympic Games in Barcelona.

Sega set up a 550 m²[24] venue in The Olympic Village of Poblenou (La Vila Olímpica del Poblenou) divided into five zones[25][26][27] (one for athletes only) equipped with 200 Sega Mega Drive Consoles, 60 Sega Game Gear consoles, and 11 arcade cabinets distributed across them.

Despite not being the only entertainment available to athletes and visitors in the Olympic Village, since it was equipped with a cinema, a discotheque, a Scalextric slot car racing track, Karaoke, bars and even had a beach nearby, the venue was a favourite among athletes and visitors with the special arcade cabinet R-360 becoming such a hit that caused enormous queues and forced Sega Spain to implement a minimum of plays per person to avoid conflicts as all the cabinets were put in "free play" mode.

With an attendance of 500 visitors per day, one of the most illustrious of them, in addition to the athletes, was Su Majestad el Rey de España (His Majesty the King of Spain) Felipe VI of Spain (at the time the Prince of Asturias) which was a fervorous fan[28] of the special arcade cabinet R-360, and eventually became an expert in it (he is an aircraft pilot formed in the Spanish Air Force Academy Academia General del Aire in Murcia, Spain).

According with an interview[24][29] conducted by Spanish magazine Ultima Generacion to George Taylor[30][29] (George Paul Taylor[31][32], Senior Operation Manager at Sega Amusements Spain S.L. from 1995 to 1997[33][34]), Mario Cotza[30][29] (Managing Director) and Angél G. Gallego[30][29] (Sales Manager) of Sega Amusements Spain S.L. in July 1995 the experiment paved the way for Sega to open Sega Park arcade venues in Spain, with the first of them, the Sega Park Madrid, opening on October 19, 1995.

Floor plan

Sega games/arcade cabinets featured

Sports Illustrated Sports Festival

Sega Sports sponsored the Sports Illustrated Sports Festival, a tour of Six Flags theme parks across America in 1993. Sega set up tents with playable Sega Mega Drive games, including David Robinson's Supreme Court and Mario Lemieux Hockey[38].

Motorsports

Main article: Sponsorships/Motorsports.

Film and television

Le Chevalier du Labyrinthe (1990 - 1991)

Main article: Le Chevalier du Labyrinthe.

El Rescate del Talismán (first season; 1991 - 1992)

Main article: El Rescate del Talismán.

¡¡Al Ataque!! (¡¡Te Pillé!!, bloopers segment; 1992 - 1993)

In Spain, Sega sponsored the bloopers segment ¡¡Te Pillé!! (Catch Ya!!) of the Spanish sketch, talk, comedy, variety show ¡¡Al Ataque!! (Attack!!), which ran on Spanish television channel Antena 3 from September 29, 1992 to July 6, 1993[39] and was hosted by Spanish journalist Alfonso Arús Leita, with the assistance of Spanish actress and model Goya Toledo (Gregoria Micaela Toledo Machín).

For the first thirty episodes of the show, several pre-recorded inserts, initially featuring Sonic the Hedgehog and later featuring Sega consoles were screened before and after the segment. These were later changed for a specific and more elaborated insert used until the last episode of the show as part of the European advertising campaign Sega TV (or Canal Pirata Sega as it was known in Spain).

The segment would start with an exclusive Sega promotional opening featuring the title of the segment ¡¡Te Píllé!!, the host of the show Alfonso Arús Leita would then promote the brand giving an insight about Sega and its products while one of his assistants played a game on a Sega Mega Drive, the segment would ultimately finish with a Sega promotional ending in which a Sega Mega Drive, a Sega Master System II and a Sega Game Gear were publicized with the slogan ¡¡Píllalas!! (Catch 'Em!!).

Sega consoles and products were also used occasionally by comedian actors during their performances in the sketches, to promote Sega's brand even further.

Ghostwriter

Sega was a sponsor for the 1992 series, Ghostwriter, which aired on PBS in the United States.

The Zone (1994 - 1995)

Main article: The Zone.

Segacción (1995 - 1996)

Main article: Segacción.

CyberMaster (1995 - 1997)

Main article: CyberMaster.

Beavis and Butt-Head Do America (1997)

Sega sponsored the UK release of the film Beavis and Butt-Head Do America during 1997[18].

Existenz (1999)

Sega sponsored David Cronenberg's 1999 film, Existenz, featuring Jennifer Jason Leigh and Jude Law. Dreamcast Kiosks were featured at the launch party.

The UK VHS and DVD releases of the film contain special Dreamcast-related material.

VHS, UK

DVD, UK
Existenz DVD UK Box.jpg
Cover

Music

Main article: Sponsorships/Music.

Exhibits

Hollywood Cars (Barcelona, Madrid, Booth 5 - Batcave; 1993)

Hollywood Cars, was an exhibition, held in the Spanish cities of Barcelona and Madrid in 1993, organised by Master Production Entertainment, a company founded in 1988 by Argentinian Businessmen Fernando Quenard and Ignacio Brieva, who creates, develops and consults in innovative concepts in leisure and entertainment (Master Production Entertainment in collaboration with Buenos Aires-based company RobotService, the only company in Latin America dedicated to the design and manufacture of robots applied to entertainment and marketing, founded in 1979 by Argentinian robotic engineer Eduardo Gerardi, was responsible for all the technological contents of the Seville Expo '92).

In 1993, Fernando Quenard and Ignacio Brieva acquired a license from legendary American custom car builder, designer and collector Jay Ohrberg of Jay Ohrberg's Hollywood Cars[40] (formerly Jay Ohrberg's Star Cars) to exhibit his famous collection of unique cars (seen in more than 100 movies, TV shows and videos Jay was responsible for designing and building the vehicles featured in, Batman Returns, The Dukes of Hazzard, The A-Team, Knight Rider, Back to the Future, RoboCop, Ghostbusters, Teenage Mutant Ninja Turtles and several others) and went on a tour of ehxibitions held in Spain and several Latin American countries.

Sega was the official sponsor of booth 5 (the Batcave) in the two editions of the Hollywood Cars ehxibition held in Spain.

Barcelona

Madrid

Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993)[42]

The Virtual 2!M[43][44] was an event focused on Virtual Reality and Electronic Art, organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991[45] by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies, who was co-director of the digital culture and creativity festival Artfutura from 1994 to 2000) a subsidiary of Madrid-based Spanish multinational telecommunications company Telefónica S.A, and directed[44] by Alejandro Sacristán (Alejandro Sacristán Gómez[46], lead vocalist of the legendary Madrilenian electronic music band Aviador Dro[47][48][49][50] since 1980, a year after its formation in 1979, and an Expert in Virtual Reality and immersive digital content, he was a pioneer in the first wave of Virtual Reality, Augmented Reality, Stereoscopy and the 90s Cyberculture movement since 1992, and is currently a curator of the festival Artfutura as well as a columnist for popular science magazine Muy Interesante) which was held from May 2 through May 15, 1993 in a 1000 m² tent located in the Paseo (boulevard) de San Francisco de Sales, in Madrid (a tent previously set up for the celebrations of the V Centennial of the city of Madrid in 1993[43]).

With a cost of 45,000,000[42] pesetas and held as part of the festivities of "Dos de Mayo" (May 2, Madrid's Community Day[51], hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including Sega[52] (Sega Spain), which set up two booths equipped with thirty Sega Mega Drive consoles in two of the eight[43] zones of the venue (Zone 2 and Zone 8), to entertain the visitors of the event (a total of sixty consoles).

Floor plan

Award ceremonies

British Academy Games Awards

Sega Europe sponsored the BAFTA Young Game Designers Awawrds between 2014 and 2017 (The Creative Assembly remained a sponsor in 2018), and has sponsored the BAFTA Game Awards since 2015.

Neo Awards 2018

Institutions

St Tiggywinkles Wildlife Hospital Hedgehog Unit (1993)

In 1993, Sega sponsored[54] the hedgehog unit of St Tiggywinkles Wildlife Hospital, United Kingdom's first hospital for wild animals, founded in 1983 in Haddenham , Buckinghamshire, England, by British wildlife campaigner and expert Les Stocker[55] (Leslie Stocker) and specialised in the rescue and treatment of wild animals.

A television advertisement for Sonic the Hedgehog 2 from Sega's European advertising campaign Sega TV, featured[54] an address for donations to the unit.

Miscellaneous

Universal Studios (1994)

Apparently Sega and MCA/Universal were due to open a $20 million USD, 30k-50k sq ft attraction at Universal Studios in 1994. May have become Innoventions at Epcot instead?

Nickelodeon Studios (1995)

Sega was a sponsor of one of the attractions of Nickelodeon Studios, then part of the Universal Studios Florida theme park.

Canal+ (France; 1992)

Sega Splash 4 Starlight

Sega Splash 4 Starlight[56][57]

A Nite to Unite for Kids 2001

Sega was a major sponsor fo the annual "Nite to Unite" awards in 2001.

External links

References

  1. 1.0 1.1 1.2 1.3 Billboard, "January 27, 1996" (US; 1996-01-27), page 98
  2. Electronic Gaming Monthly, "April 1996" (US; 1996-xx-xx), page 108
  3. Electronic Gaming Monthly, "April 1996" (US; 1996-xx-xx), page 110
  4. Official Dreamcast Magazine, "May 2000" (UK; 2000-04-06), page 29
  5. 5.0 5.1 5.2 Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 10
  6. http://gclaglorietaotrasfotos.blogspot.com/2009/06/vuelta-espana-1993.html (Wayback Machine: 2019-04-15 12:43)
  7. http://www.kronishsports.com/SE/Golf/LPGA/1990s/1992.htm (Wayback Machine: 2006-03-29 01:40)
  8. Dreamcast Magazine, "1999-13 (1999-04-16)" (JP; 1999-04-02), page 6
  9. 9.0 9.1 http://www.sega.co.jp/event/ev_vf4inoki.html (Wayback Machine: 2002-01-27 06:44)
  10. http://badmintoneurope.com/cms/?&pageid=23550 (Wayback Machine: 2020-09-01 12:38)
  11. http://www.wcsk8.com/history-of-wcs (archive.today)
  12. 12.0 12.1 12.2 12.3 12.4 http://mastership.de/de/history/results.phtml (Wayback Machine: 2005-03-06 18:34)
  13. 13.0 13.1 Portugal Radical , Ulifer - Produções de Publicidade, Lda., page 21
  14. Portugal Radical , Ulifer - Produções de Publicidade, Lda., page 22
  15. File:Münster Monster Mastership 1993.mp4
  16. http://www.worldskate.org/news/17-world-skate/2721-mr-titus-dittmann-from-germany-appointed-as-firs-cisb-chairman.html (archive.today)
  17. Press release: 1997-04-21: Sega Skates Off With 'Extreme Sports' Sponsorship
  18. 18.0 18.1 Press release: 1997-05-15: Sega's Summer Sponsorships of Sports, Games and Rock 'n' Roll
  19. 19.0 19.1 Cash Box, "September 18, 1982" (US; 1982-09-18), page 42
  20. Press Release: 1992-07-24: Mil opciones para el ocio
  21. Hobby Consolas, "Septiembre 1992" (ES; 1992-0x-xx), page 20
  22. Game Machine, "1992-08-15" (JP; 1992-08-15), page 14
  23. Mega Force, "Agosto 1992" (ES; 1992-xx-xx), page 12
  24. 24.0 24.1 Última Generación, "Julio/Agosto 1995" (ES; 1995-0x-xx), page 108
  25. Sega Mega Drive Advanced Gaming, "October 1992" (UK; 1992-xx-xx), page 9
  26. File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 198
  27. File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 199
  28. Hobby Consolas, "Septiembre 1992" (ES; 1992-0x-xx), page 24
  29. 29.0 29.1 29.2 29.3 https://www.sega-16.com/2020/04/classic-interview-sega-amusements-spain/ (Wayback Machine: 2020-05-20 12:01)
  30. 30.0 30.1 30.2 Última Generación, "Julio/Agosto 1995" (ES; 1995-0x-xx), page 105
  31. File:George Paul Taylor Profile.pdf, page 1
  32. File:George Paul Taylor Profile.pdf, page 2
  33. File:George Paul Taylor Profile.pdf, page 6
  34. File:George Paul Taylor Profile.pdf, page 7
  35. File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 192
  36. File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 194
  37. File:Memoria Oficial de los Juegos de la XXV Olímpiada, Barcelona 1992 Volume Three ES Book.pdf, page 195
  38. Game Players, "Vol. 6 No. 11 November 1993" (US; 1993-1x-xx), page 18
  39. https://www.elcondensadordefluzo.com/2019/04/al-ataque-alfonso-arus-1992-1993.html (archive.today)
  40. 40.0 40.1 http://www.jayohrberg.com/ (Wayback Machine: 2019-04-19 16:17)
  41. Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 9
  42. 42.0 42.1 Press Release: 1993-04-28: Paseo por un paisaje irreal
  43. 43.0 43.1 43.2 https://produccion.cultural.chacena.es/arte-virtual/ (Wayback Machine: 2019-04-17 00:21)
  44. 44.0 44.1 https://theinstituteofjoyofquirimbas.com/comite-de-expertos/ (archive.today)
  45. http://www.obolo.com/mayo.html (Wayback Machine: 2019-04-17 02:13)
  46. https://www.talent-republic.tv/author/alejandro-sacristan/ (archive.today)
  47. http://www.aliencenter.de/nuclearsi/en_biografia.htm (Wayback Machine: 2019-11-10 09:17)
  48. File:AviadorDro1.jpg
  49. File:AviadorDro2.jpg
  50. File:AviadorDro3.jpg
  51. File:Madrid Bullring Arena Dos de Mayo Festivities ES Bullfight Ticket.jpg
  52. Mega Sega, "xxxx 1993" (ES; 1993-xx-xx), page 8
  53. Azar, "Julio 1987" (ES; 1987-07-08), page 94
  54. 54.0 54.1 Sega Zone, "February 1993" (UK; 1993-01-20), page 5
  55. https://www.theguardian.com/environment/2016/jul/26/leslie-stocker-obituary (Wayback Machine: 2018-05-21 19:56)
  56. S: The Sega Magazine, "October 1990" (UK; 1990-09-06), page 18
  57. New Computer Express, "4 August 1990" (UK; 1990-08-02), page 6