Difference between revisions of "Sponsorships"

From Sega Retro

Line 76: Line 76:
 
In Spain, [[Sega]] sponsored the bloopers segment ''¡¡Te Pillé!!'' (''Catch Ya!!'') of the Spanish sketch, talk, comedy, variety show [https://es.wikipedia.org/wiki/Al_ataque_(Antena_3) ''¡¡Al Ataque!!''] (''Attack!!''), which ran on Spanish television channel [[wikipedia:Antena 3 (Spain)|Antena 3]] from September 29, 1992 to July 6, 1993 and was hosted by Spanish Journalist Alfonso Arús Leita.
 
In Spain, [[Sega]] sponsored the bloopers segment ''¡¡Te Pillé!!'' (''Catch Ya!!'') of the Spanish sketch, talk, comedy, variety show [https://es.wikipedia.org/wiki/Al_ataque_(Antena_3) ''¡¡Al Ataque!!''] (''Attack!!''), which ran on Spanish television channel [[wikipedia:Antena 3 (Spain)|Antena 3]] from September 29, 1992 to July 6, 1993 and was hosted by Spanish Journalist Alfonso Arús Leita.
  
The segment would  start with an exclusive [[Sega]] advertising introduction featuring the title of the segment ''¡¡Te Píllé!!'', the host of the show Alfonso Arús Leita would then promote the brand giving an insight about [[Sega]] and its products while one of his assistants played a game on a [[Sega Mega Drive]], the segment would ultimatelly finish with a [[Sega]] advertising ending in which a [[Sega Mega Drive]] and a [[Sega Master System II]] were publicized with the slogan ''¡¡Píllalas!!'' (''Catch Them!!'').
+
The segment would  start with an exclusive [[Sega]] advertising introduction featuring the title of the segment ''¡¡Te Píllé!!'', the host of the show Alfonso Arús Leita would then promote the brand giving an insight about [[Sega]] and its products while one of his assistants played a game on a [[Sega Mega Drive]], the segment would ultimatelly finish with a [[Sega]] advertising ending in which a [[Sega Mega Drive]] and a [[Sega Master System II]] were publicized with the slogan ''¡¡Píllalas!!'' (''Catch 'em!!'').
 
<gallery>
 
<gallery>
 
AlAtaque! Logo.jpg
 
AlAtaque! Logo.jpg

Revision as of 23:06, 20 April 2019

Ayrton Senna holding a Sonic the Hedgehog-shaped trophy after winning the Formula One 1993 European Grand Prix. Sega sponsored the whole event in addition to sponsoring the (winning) Williams team that season.

Over the years, Sega has sponsored many events and services in order to further market its brand or products. Typically, companies such as Sega would invest money in a sponsee, allowing them to fund their activities, in exchange for a prominent display of the brand or products Sega were trying to advertise.

The following lists instances where this has occurred. Not included are cases where Sega has helped established a venture (such as GameWorks or SegaWorld London), only to withdraw their name later on.

Sports

American Football

Baseball

  • Sega Sports @ Centerfield[1]

Basketball

Levallois Sporting Club Basket (France; 1993/1994??)

Merchandise

Cycling

1993 Vuelta a España ("Regularidad" Classification)

Sega was the official sponsor of the "Regularidad" Classification in the 1993 Vuelta a España. To promote the brand, Sega Spain transformed a big truck into an itinerant booth equipped with several Sega Mega Drive consoles for kids to play at no charge, which toured by all the 21 stages of the Vuelta a España, spreading joy among Spanish children.

Football

Main article: Sponsorships/Football.

Golf

  • 1992 LPGA Sega Women's Championship (1992)

Ice Hockey

  • 6th NHL Breakout Tour (US; 2000)[3]
  • Whitley Warriors (UK; 2015-2016)

Motorsports

Main article: Sponsorships/Motorsports.

Film and television

¡¡Al Ataque!! (¡¡Te Pillé!!, bloopers segment; 1992/1993)

In Spain, Sega sponsored the bloopers segment ¡¡Te Pillé!! (Catch Ya!!) of the Spanish sketch, talk, comedy, variety show ¡¡Al Ataque!! (Attack!!), which ran on Spanish television channel Antena 3 from September 29, 1992 to July 6, 1993 and was hosted by Spanish Journalist Alfonso Arús Leita.

The segment would start with an exclusive Sega advertising introduction featuring the title of the segment ¡¡Te Píllé!!, the host of the show Alfonso Arús Leita would then promote the brand giving an insight about Sega and its products while one of his assistants played a game on a Sega Mega Drive, the segment would ultimatelly finish with a Sega advertising ending in which a Sega Mega Drive and a Sega Master System II were publicized with the slogan ¡¡Píllalas!! (Catch 'em!!).

Existenz (1999)

Sega sponsored David Cronenberg's 1999 film, Existenz, featuring Jennifer Jason Leigh and Jude Law. Dreamcast Kiosks were featured at the launch party.

The UK VHS and DVD releases of the film contain special Dreamcast-related material.

VHS, UK

DVD, UK
Existenz DVD UK Box.jpg
Cover

Music

Phoenix Festival 1997

Sega and the Sega Saturn sponsored the 4-day Pheonix Festival (held in Long Marston, Stratford-Upon-Avon in the United Kingdom) between the 17th and 20th July, 1997.

Exhibits

Hollywood Cars (Barcelona, Madrid, Booth 5 - Batcave; 1993)

Barcelona

Madrid

Virtual 2!M - Realidad Virtual & Vision en Relieve (Madrid 1993)[5]

The Virtual 2!M[6][7] was an event focused on Virtual Reality and Electronic Art, organized by the Spanish technology company Realidad Virtual S.L. (founded in 1991[8] by José Antonio Mayo, a Spanish science journalist specialized in arts and new technologies, who was co-director of the digital culture and creativity festival Artfutura from 1994 to 2000) a subsidiary of Madrid-based Spanish multinational telecommunications company Telefónica S.A, and directed by Alejandro Sacristán[7] (a member of the Madrilenian electronic band Aviador Dro[9][10][11][12] since 1980, a year after its formation in 1979, and an Expert in Virtual Reality and immersive digital content, he was a pioneer in the first wave of the 90s Cyberculture movement since 1992, and is currently a curator of the festival Artfutura) which was held from May 2 through May 15, 1993 in a 1000 m² tent located in the Paseo (boulevard) de San Francisco de Sales, in Madrid (a tent previously set up for the celebrations of the V Centennial of the city of Madrid in 1993[6]).

With a cost of 45,000,000[5] pesetas and held as part of the festivities of "Dos de Mayo" (May 2, Madrid's Community Day[13], hence the name of the event) the event was backed by the Council of Education and Culture of Madrid and many other companies including Sega (Sega Spain), which set up two booths equipped with thirty Sega Mega Drive consoles in two of the eight[6] zones of the venue (Zone 2 and Zone 8), to entertain the visitors of the event (a total of sixty consoles).

Floor plan

External links

References