Yokohama Joypolis

Yokohama Joypolis
Location: 神奈川県横浜市中区新山下１丁目１４番１８号, Japan
Opened: 1994-07-20
Closed: 2001-02-28

Yokohama Joypolis (横浜ジョイポリス), later Joypolis H. Factory Yokohama (ジョイポリスH.FACTORY横浜), was the first Joypolis indoor theme park opened by Sega. Alongside the earlier Osaka ATC Galbo, the park was one of the original two locations opened under the Amusement Theme Park concept in 1994, becoming the company's flagship amusement venue during the mid 1990s. It has since been closed permanently and demolished.

History

Development

As far back as the late 1960s, Sega had been opening and maintaining numerous "game centres" in Japan. Operations of these were generally small-scale, however by the mid 80s, several companies in the amusement industry were establishing branded chain stores and re-evaluating long-term ambitions in the field. Spearheaded by Hayao Nakayama, Sega of Japan's amusement divisions began working towards opening increasingly bigger venues that would further assert their position in the amusement industry; alongside this, R&D teams started developing technologically advanced interactive attractions for them. Early work involving these was undertaken with the short-lived En-Joint concept in the early 90s, and the creation of the prolific Sega World game centres and entertainment venues.

Direct competition soon came from Namco, with the launch of their Wonder Eggs theme park in February 1992, as well as Taito's large Cannonball City facility the following year. Whilst also focused on the development of new large inner-city game centres that included Roppongi GiGO, Sega opened the smaller Sega World Hakkeijima Carnival House centre on the grounds of the Hakkeijima Sea Paradise theme park in Yokohama during May 1993. Alongside coin-operated arcade machines, the centre contained a small number of mid-size attractions developed by the company, most significantly an AS-1 unit and 8-player Virtua Formula.

In the following months, both attractions were also deployed at new overseas Sega centres including Sega World Bournemouth and Sega VirtuaLand, providing a basis for future endeavours - after the opening of the first overseas Sega-branded amusement venues during 1992, the company publicly unveiled their intent to create 100 indoor theme parks across the world by the end of the decade under the Amusement Theme Park concept, the goal of which being to expand customer bases and establish them as a rival to the likes of Disney. 50 of these were provisionally earmarked for Japan, with Osaka and Yokohama soon cited as the locations to receive the first parks.

Opening

Yokohama Joypolis was opened to the public on 20 July 1994. Located on a 11,946m² plot of land, its site encompassed a main 8,250m² indoor theme park building ran by Sega, three additional ones housing other businesses, and two parking lots. At launch, the main building was dedicated to the park's seven major attractions located throughout most of its floor space, and over 200 coin-operated arcade machines, many of which were stationed on a mezzanine sub-level between the first and second floors.

Alongside several pre-existing attractions that had been previously installed at smaller venues, Mad Bazooka, VR-1, and Rail Chase: The Ride made their public debuts at the park on opening day - due to their large sizes, the construction of all three would not have been feasible at any other location up to that point in time. Other features of the park included its roster of coin-operated arcade machines, a SegaSonic & Tails souvenir shop, and fast food restaurant Cafe Blanca, in addition to several other facilities situated outside of the park building which also served food and drink, including two McDonalds outlets.

Initial reviews of Yokohama Joypolis appear to have been generally positive, praising the technological advancements of VR-1 in particular. In the following months, Sega took advantage of the venue's large size and capacity for organised events to hold numerous examples of them, including notable Virtua Fighter and Sega Rally Championship tournaments; these officially-held events were communicated through magazines handed out inside of the park including SegaJack, and would become a key aspect of subsequent Joypolis parks.

Demise

Although initial returns are thought to have been sufficient, with promotional material from Sega claiming 1.75 million visitors came to the centre in its first year of operation, its flagship status was later superseded by Tokyo Joypolis, and the venue struggled to consistently attract visitors. One factor attributed to this was the fact that the park, situated away from the central district of Yokohama near Yashamita Park, was a fifteen-minute walk from the nearest subway station, something which was later rectified in 2004.

After a period of downtime, Yokohama Joypolis reopened the following year on 25 July, undergoing a partial refurbishment in the process. Under the new name of Joypolis H. Factory Yokohama, its operations were now assisted by media personality and businessman Hiromi Konzo, who at the time was developing a number of sports-themed leisure centres. A small number of new leisure attractions were added to support the main Sega-developed examples in place since 1994, which had since received software and theming updates.

The centre closed permanently at the end of February 2001, in the midst of a restructuring at Sega which led to several other Joypolis venues going defunct, a scrapping of the plans for a further 50 in Japan, and the eventual discontinuation of the Amusement Theme Park concept. Whilst a number of its auxiliary facilities continued trading, the space the main building formerly occupied subsequently became warehouse storage, and its grounds have more recently been demolished and redeveloped for a block of flats.

Story

Yokohama Joypolis was themed around a conceptual story involving a fictional professor named "Dr. Chrono" and the "B.U.R.P." (Basic Universal Reflector Prism), a device which, in its physical form, involved the escalators linking the floors of the centre together. "Dr Chrono" was first used in the Osaka ATC Galbo park, as well as the other two Galbo locations, though the concept was abandoned and not used by subsequent Joypolis locations.

• 日本語
• English

天才発明家"Ｄr.クロノ"。

横浜　新山下に秘密の研究所を持つ彼の目的は、「"時"の破壊」。 日常という「時の流れ」に支配され、いつもと同じ「空間」で変化のない毎日を過ごすことに何の疑問も抱かずに生きる人々にとてつもない衝撃を与えるために、彼は研究を重ねてきた。 そして、ついに『時空間位相変調装置（ＢＵＲＰ）』が出来上がった。『ＢＵＲＰ』を稼働させれば、「時」を歪ませ、「空間」にひずみをつくり、人々を「時の流れ」から解放させることができる。ところが、この事態を時空間管理局（タイム・ポリス）がキャッチし、彼の実験を妨げようとする。

"Ｄr．クロノ"は、『ＢＵＲＰ』を守るために、研究所をアミューズメントテーマパーク 『ジョイポリス』としてカモフラージュした。彼の研究成果は７種類の時空間を体験できるアトラクションにより体験できる。

Genius Inventor "Dr. Chrono"

Yokohama "Destruction of 'Time' "--that's the aim of Dr. Chrono who has a secret laboratory in Shin-Yamashita. He's been struggling through one experiment after another, just to give an astonishing impact to those who, ruled by the "current of time", will never question the way they spend days in the same old "space".

At last, he has succeeded in inventing the "*Phase Modulator of Time and Space* (BURP)". "BURP" allows both "time" and "space" to be warped, so that people can be set free from the "current of time". As luck would have it, however, the Time Police catch-on to news of his discovery and try to stop him from continuing his experiments.

To protect "BURP", "Dr. Chrono" disguises his laboratory by turning it into an amusement park "JOYPOLICE". You can try the fruits of his research in our attractions that allow you to encounter seven different dimensions of time and space.

Major attractions

• Rail Chase: The Ride
• Ghost Hunters
• Mad Bazooka
• Astronomicon
• AS-1
• VR-1
• Virtua Formula
• Murder Lodge
• Fortune Museum
• Power Sled
• The Lost World: Jurassic Park Special
• IMAX Ridefilm

Gallery

• Segments of the 01/07/1995 edition of Famitsu television series Game Catalogue 2 filmed at Yokohama Joypolis

• 

  Joypolis exterior, circa 1994

• 

  Joypolis H. Factory Yokohama

• 

Magazine articles

Main article: Yokohama Joypolis/Magazine articles.